Sales & Marketing news

• Ikea: Criticism of campaigns that champion diversity only pushes us on

  14-11-2017 18:20
  Ikea has been running its ‘The Wonderful Everyday’ campaign for the past four years and credits it with bringing more personality and understanding of what the brand stands for to the UK market. And it says a big reason it has been successful is its focus on diversity.
  The company’s most recent TV spot, ‘Hooray! To the Wonderful Everyday’ features a family celebrating life’s small victories and simple pleasures. Created by agency Mother, it has been widely pra
  
  Read more

• Mytaxi’s CEO on how it plans to ‘capitalise’ on Uber’s London failings

  14-11-2017 16:36
  When the news broke in September that Transport for London (TfL) wouldn’t be renewing Uber’s licence to operate in London, the controversial decision split Londoners. While a petition against the ban resulted in thousands of signatures, there were also plenty of voices on social media backing TfL for making a brave decision.
  TfL found Uber to no longer be “fit and proper” to hold a licence in the UK capital due to its suspect approach to reporting serious driver offences
  
  Read more

• The bother with bots

  14-11-2017 16:00 via warc.com
  Bots have been hailed as the key to transforming the customer experience, but Jasmeet Sethi, head of operations at Ericsson Consumer Lab, warns that there’s a downside for market research.“We’re moving away...
  
  Read more

• Marketoonist on trying to appeal to millennials

  14-11-2017 14:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on trying to appeal to millennials appeared first on Marketing Week.
  
  Read more

• Advertisement

• Making marketing a career option for people from socially diverse backgrounds

  14-11-2017 11:32
  Among the many diversity challenges marketing faces, social diversity is seldom discussed. It’s safe to say in many cases the majority of marketers do not share the social class of many of their customers.
  The Marketing Academy Foundation wants to address this under representation. It has two objectives: to fund marketing apprenticeships for people from disadvantaged backgrounds and increase awareness of marketing as a career among people who wouldn’t be likely to ever consider it an
  
  Read more

• M&S is the UK’s top storytelling retailer

  14-11-2017 08:30
  Building a coherent narrative around a brand and its purpose helps businesses connect with consumers in a more meaningful way, one which brands hope will help them forge long-lasting and fruitful relationships. At Christmas this becomes all the more important as brands – and particularly retailers – look to win consumers’ hearts as well as their wallets.
  You only have to look at the endless stream of elaborately constructed Christmas ads to hit our screens over the past week to
  
  Read more

• Tide's multicultural marketing formula

  14-11-2017 01:00 via warc.com
  MIAMI BEACH, FL: Tide, the laundry detergent owned by Procter & Gamble, has become a best-in-class example of how the consumer packaged goods giant can successfully reach multicultural consumers and drive growth.Marc Pritchard, Chief Brand...
  
  Read more

• Singles Day sets new records, resets marketing year

  14-11-2017 01:00 via warc.com
  SHANGHAI: Chinese e-commerce giant Alibaba has smashed even its own lofty expectations with a record US$25.3bn in sales – a 39% increase on last year - in just 24 hours for its annual Singles Day online shopping event.Singles Day, a shopping...
  
  Read more

• Advertisement

• OTT co-viewing sparks brand conversations

  14-11-2017 01:00 via warc.com
  NEW YORK: Co-viewing is as popular with people watching OTT programming as it is with linear TV and more than half engaged in this activity frequently discuss brands and products they see on screen, new research has established.The Interactive...
  
  Read more

• Luxury brands change tack

  14-11-2017 01:00 via warc.com
  NEW YORK/LONDON: The nature of luxury brand advertising is shifting away from portrayals of a distant exclusivity to a more inclusive relationship with consumers, according to a new study.The Luxury Institute teamed up with motion measurement firm...
  
  Read more

• Karmarama benefits from non-competitive pitching

  14-11-2017 01:00 via warc.com
  LONDON: Accenture’sacquisition of Karmarama in November last year sparked a flurry of debate about the role of consultancies in the marketing sector, but the chairman of the creative agency has “definitely no regrets” about the...
  
  Read more

• Friction is important in CX too

  14-11-2017 01:00 via warc.com
  LONDON: Technology has disrupted many industries by addressing consumer pain points and making their lives easier, but, an industry figure has argued, “frictionless” brands become less intrusive and less front of mind.Writing in the...
  
  Read more

• Coca-Cola gets millennials fizzing with experiential

  14-11-2017 01:00 via warc.com
  SINGAPORE: When market testing showed an uphill battle for Coca-Cola’s new sugar-free product in Singapore and Malaysia, the global beverages giant turned to experiential activations to engage local consumers.“When I was looking into...
  
  Read more

Follow @sales_mrktinguk on Twitter!