Sales & Marketing news

• How Firefox owner Mozilla is helping consumers take control of their digital lives

  10-11-2017 17:05
  Do we all need a digital detox? Are our digital selves slipping out of control? Do we even know how our data is being used online?
  Not-for-profit internet company Mozilla, owner of the Firefox web browser, has teamed up with the Tactical Technology Collective to address the issues of internet safety with its latest exhibition, The Glass Room.
  Designed to look like a disruptive tech store, The Glass Room (running until 12 November in London) challenges the viewer to reconsider how the technology
  
  Read more

• Christmas ads, M&S and Uber: 5 things that mattered this week and why

  10-11-2017 16:20
  M&S bets on data to make it ‘great again’
  M&S’s Christmas ad this year features Paddington bearMarks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer.
  CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great again”.
  He was reacting to the retailer’s half year results (released on 8 Nove
  
  Read more

• Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad

  10-11-2017 15:49
  While last year’s Christmas campaign was aimed at making people smile, this year John Lewis seems to have returned its focus on creating an ad that will pull on your heartstrings.
  The story follows a young boy called Joe who is kept awake by a seven-foot imaginary monster called Moz who lives under his bed.
  The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Chri
  
  Read more

• John Lewis Christmas campaigns: Watch all the ads from the past 7 years

  10-11-2017 14:30
  When it comes to Christmas, some say the countdown doesn’t officially start until John Lewis’s ad hits our screens. And get ready to start feeling festive, as the retailer’s Moz The Monster campaign, created by its long-running agency partner adam&eveDDB, was finally launched this morning (10 November).
  But, I hear you say, how could I possibly judge this year’s creation without seeing ads from previous years? Not to worry – we’ve got you covered. We&rsqu
  
  Read more

• Advertisement

• Tesla's biggest problem is one nobody saw coming

  10-11-2017 14:18 via feedproxy.google.com
  Business Insider executive editor Sara Silverstein breaks down the recent issues facing Tesla and its rollout of the Model 3. The company just had a disastrous earnings report, and confirmed that the major bottleneck in Model 3 production is a battery plant in Nevada. She says this battery issue is more troubling than a simpler assembly line problem, and points out that the head of Tesla's director of battery engineering left to start his own company, which is interestin
  
  Read more

• The bond chief at a $5.7 trillion firm says tax reform is the biggest story in markets

  10-11-2017 13:13 via feedproxy.google.com
  Business Insider executive editor Sara Silverstein talks to Jeff Rosenberg, chief fixed-income strategist at BlackRock, about tax reform, which he views as the most important market driver going forward. He says that a lot is still unknown it, since we're so early in the process, but advises people to not get hung up on the current state of the proposal, since so much could change. Rosenberg stresses the difference between supply-side tax reform, which would grow the economy's pro
  
  Read more

• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, NVDA, DIS)

  10-11-2017 12:50 via feedproxy.google.com
  Here is what you need to know.
  Trump leaves China — then without naming it slams it on trade. "When the United States enters into a trading relationship with other countries or other peoples, we will from now on expect that our partners will faithfully follow the rules," President Donald Trump said in Danang, Vietnam.China takes a key step to opening its markets to foreign investors. China announced plans to relax foreign-ownership restrictions on Chinese banks, effective immediately, and
  
  Read more

• UBS: The 2 biggest stock market fears are completely overblown

  10-11-2017 12:03 via feedproxy.google.com
  Even though the stock market keeps hitting new record highs, investors are continuously finding new reasons to be worried.
  UBS tries to dispel these concerns, calling for the S&P 500 to climb as much as 9% from current levels by the end of 2018.Investors seem awfully scared, considering the stock market has been routinely hitting new record highs.
  Some are fearful that the factors that have catalyzed one of history's strongest bull markets are bound to overheat. Others think that the ongoin
  
  Read more

• Advertisement

• The so-called 'Trump of Georgia' is raining lawsuits on short sellers around the country

  10-11-2017 12:01 via feedproxy.google.com
  Pete Petit, the CEO of MiMedx, which makes wound-care products, is filing lawsuits against short-sellers to try to learn the identity of a pair of anonymous bloggers.The bloggers published reports pointing to whistleblower allegations of fraud at MiMedx and what they claim are clues of government inquiries into MiMedx.
  The company says the allegations are meritless, and that short-sellers are sharing fake information in their campaign.Petit's tactics may backfire, says Erik Gordon, a professor
  
  Read more

• The Lead Funnel gives way

  10-11-2017 12:00 via warc.com
  As customers change the way they interact with brands, the way we think of conversion funnels needs to evolve as well, writes Mirum’s Nick McLawhorn. The “Happy Path” is no longer relevant, and with it went the...
  
  Read more

• Trump took the gloves off on trade, the South China Sea, and investment just hours after he left Beijing

  10-11-2017 11:08 via feedproxy.google.com
  President Donald Trump just left China after a pleasant, uncontroversial visit.
  But as soon as he landed in Vietnam, he slammed China on key issues.
  China openly seeks to unseat the US as the most powerful influence in Asia.
  Trump laid out some strategies to counter that, and he played up intra-Asian disputes in ways that are sure to anger Beijing.President Donald Trump left China on Friday and arrived in Vietnam with a shocking change in tone.
  While in China, Trump actually gave credit to Chin
  
  Read more

• Apple reiterated its commitment to diversity — but it made little progress in the last year and is still predominantly white and male (AAPL)

  10-11-2017 02:11 via feedproxy.google.com
  Apple released its latest diversity report Thursday.Among the company's leadership and tech-worker ranks, women made only a slight gain while underrepresented minority groups actually lost ground. 
  Still, the company noted that half of the people hired overall in the last year were either women or members of such underrepresented groups.Apple released its latest diversity report on Thursday, showing that, despite its stated commitment to diversifying its workforce, the iPhone maker remains
  
  Read more

• Trump says Americans 'had no clue' China was taking advantage of US and he 'would've done same'

  10-11-2017 01:33 via feedproxy.google.com
  President Donald Trump continued to defend Chinese President Xi Jinping's economic policies on Twitter.
  Trump suggested Americans, who were taken advantage of by China's economic policies, "had no clue."President Donald Trump continued to defend Chinese President Xi Jinping's economic policies that supposedly allowed it to "take advantage of the US," while blaming his predecessors, a day after his speech at the Great Hall of the People in Beijing.
  "I don't blame China, I blame the incompetence
  
  Read more

• We are witnessing a perfect example of how pharma's hogs are going to get slaughtered

  10-11-2017 01:08 via feedproxy.google.com
  At a luncheon Thursday, Mallinckrodt Pharma executives said at least one big payer has started putting restrictions on its $36,000-a-dose drug called Acthar, a person in attendance told Business Insider.
  Express Scripts, the giant pharmacy benefit manager, says it is recommending prior authorization for up to a 30-day supply.
  Continued formulary restrictions could force Mallinckrodt to continue raising the price of Acthar, which would only make payers even angrier.Mallinckrodt Pharmaceuticals w
  
  Read more

• John Lewis returns to ‘heartwarming’ Christmas ads with Moz the Monster

  10-11-2017 01:01
  John Lewis has unveiled its annual Christmas campaign, which is focused around a little boy befriending a monster named Moz living under his bed.
  The ‘Moz the Monster’ campaign, created by adam&eveDDB and Manning Gottlieb OMD, launches today (10 November) at 8am on John Lewis’s website, social media channels and in-store. The advert will be shown on TV this evening at around 9.30pm on Channel 4 and will also be broadcast on all of Sky’s own channels at the same time.
  
  Read more

• John Lewis returns to ‘heartwarming’ Christmas ad with Moz the Monster

  10-11-2017 01:01
  John Lewis has unveiled its annual Christmas campaign, which is focused around a little boy befriending a monster named Moz living under his bed.
  The ‘Moz the Monster’ campaign, created by adam&eveDDB, launches today (10 November) at 8am on John Lewis’s website, social media channels and in-store. The advert will be shown on TV this evening at around 9.30pm on Channel 4 and will also be broadcast on all of Sky’s own channels at the same time.
  Set to a cover version of
  
  Read more

• Debenhams returns to emotional storytelling with campaign to help shoppers find their fairytale Christmas

  10-11-2017 01:01
  Debenhams is shifting strategy this Christmas to focus on emotional storytelling as it looks to “seduce and inspire” shoppers with a campaign based around the 1697 fairytale Cinderella.
  The campaign, created by J. Walter Thompson London and launching on TV tonight (10 November), is a modern spin on the classic tale. It features a woman who loses her shoe and the man who tries to find her and return it. Hollywood star Ewan McGregor also appears, playing a pivotal role in ensuring a fa
  
  Read more

• Boots focuses on ‘meaningful gifting’ in Christmas ad campaign

  10-11-2017 01:01
  Boots is shifting strategy to focus on “meaningful gifting” with its Christmas ad campaign this year, looking into the relationship between real-life sisters and how the perfect gift can “show someone you truly know them”.
  Launching tomorrow (11 November) during The X Factor on ITV, the #ShowThemYouKnowThem campaign shows two sisters connecting when a Boots gift taps into their shared past. It starts a nostalgic journey revealing their shared moments, with Boots recoverin
  
  Read more

• Sex appeal in ads delivers results

  10-11-2017 01:00 via warc.com
  NEW YORK: Sex exerts the strongest effect on consumer attitudes among seven different appeals commonly used in advertising, according to a study published in the Journal of Advertising Research (JAR).This finding came from
  
  Read more

• Language is key for effective social media communication

  10-11-2017 01:00 via warc.com
  LONDON/OXFORD: Social media advertising can be a highly effective channel for driving long-term brand impact, but the very best campaigns are those where the brands communicate in a personable and more human way, a new academic study has revealed. ...
  
  Read more

• Language is key for effective social media ads

  10-11-2017 01:00 via warc.com
  LONDON/OXFORD: Social media advertising can be a highly effective channel for driving long-term brand impact, but the very best campaigns are those that communicate in a personable and more human way, a new academic study has revealed.That is one...
  
  Read more

• French carmaker PSA aims high in China

  10-11-2017 01:00 via warc.com
  SHANGHAI: PSA Group, the maker of the Peugeot, Citroen and DS car marques, plans to ditch its image as a budget brand in China and instead concentrate on offering SUVs and other non-compact cars for high-end Chinese consumers.With Chinese...
  
  Read more

• China's online spend grows, but nears a peak

  10-11-2017 01:00 via warc.com
  SHANGHAI: Online spending in China is on course to reach almost half (45.7%) of the country’s total per capita retail spend in 2017, but there are signs that online retail sales are reaching a peak, according to a new report.Research firm...
  
  Read more

• Brands should tap milestone moments on social

  10-11-2017 01:00 via warc.com
  CHICAGO: An increasing number of brands are deploying user-generated content in their marketing strategies, so a new study that confirms the willingness of consumers to share their life milestones on social media should prove to be insightful. ...
  
  Read more

• Beware of phishing scams on Cyber Monday

  10-11-2017 01:00 via warc.com
  SEATTLE/LONDON: Even though the vast majority of consumers in the UK (92%) and the US (91%) are aware of the risks posed by phishing emails and spoof websites, large numbers still fall victim to fraudsters, a new report has warned.Released a...
  
  Read more

Follow @sales_mrktinguk on Twitter!