Sales & Marketing news

• The Orchard – International Sales and Marketing Director (UK) - Music Business Worldwide

  08-11-2017 22:58
  The Orchard – International Sales and Marketing Director (UK)
  Music Business Worldwide
  We're looking for a smart, organised, motivated and forward-thinking music and video marketing, sales and distribution professional to drive and manage our retail marketing and sales function across all formats in the UK and Europe. The ideal candidate ...
  
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• Trump’s digital director on how Facebook helped the President beat Clinton

  08-11-2017 15:49
  During the 2016 US Presidential election, the Donald Trump campaign was serving up to 150,000 Facebook ads every day. The idea was that if Twitter was how Trump spoke to the people, Facebook was how he was going to win them over.
  Brad Parscale, who remains Donald Trump’s digital director, led this effort. And he says having an outspoken figure such as Trump to sell to US audiences made his job as a marketer a lot easier.
  Speaking today (8 November) at Web Summit in Lisbon, he explained: &l
  
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• M&S looks to data and personalisation to make the retailer ‘great again’

  08-11-2017 13:27
  Marks & Spencer is hoping a focus on data and personalisation can help turn around its fortunes and make it one of the world’s leading retailers again.
  M&S saw pre-tax profits increase fourfold to £118m in the six months to 30 September as revenue in its troubled clothing division stabilised on the back of a 5.3% increase in full-price sales. However, food, for so long responsible for propping up the company, saw sales growth slow in the face of headwinds including inflation
  
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• M&S: Data is the glue that underpins the brand

  08-11-2017 13:27
  Marks & Spencer is hoping a focus on data and personalisation can help turn around its fortunes and make it one of the world’s leading retailers again.
  M&S saw pre-tax profits increase fourfold to £118m in the six months to 30 September as revenue in its troubled clothing division stabilised on the back of a 5.3% increase in full-price sales. However, food, for so long responsible for propping up the company, saw sales growth slow in the face of headwinds including inflation
  
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• Welcome to the future: Uber pledges to bring flying taxis to LA by 2020

  08-11-2017 12:25
  Blade Runner was only a year off in its 2019 prediction of flying cars in Los Angeles, with Uber unveiling plans to begin ferrying passengers through the US city’s skies by 2020.
  Speaking at Web Summit in Lisbon this morning (8 November), Uber’s chief product officer Jeff Holden said the fleet, which visually looks like a hybrid between a drone and a helicopter, will make only 25% of the noise of a helicopter. Travelling at speeds of up to 200 mph, Holden said the flying taxis will c
  
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• Marketoonist on the future of advertising

  08-11-2017 11:21
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the future of advertising appeared first on Marketing Week.
  
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• “People’s attention is out there – we just need to earn it, not buy it”

  08-11-2017 11:00 via warc.com
  Ben Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in this year’s WARC Awards / Effective Social Strategy, highlight the...
  
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• Waymo first to test fully driverless cars as it focuses on ‘shared mobility’ future

  08-11-2017 10:59
  Google’s autonomous car division Waymo is claiming a ‘world-first’ as it steps up the progress of bringing driverless cars to the roads by starting a trial of driverless minivans on public roads in Arizona.
  Speaking at Lisbon’s Web Summit yesterday (7 November), Waymo’s CEO John Krafcik revealed that the trial had been live since mid-October and is a “significant step” as it marks the first trial without a safety driver or human sat behind the wheel in c
  
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• How Google’s charm offensive aims to challenge brand trust issues

  08-11-2017 08:00
  Last week, 17 journalists made their way from across Europe to congregate at Google’s European HQ in Dublin. It was a noteworthy step taken by the tech giant, but perhaps not a surprising one.
  After all, the company has had its fair share of negative press this year. The biggest issue has been the YouTube brand safety scandal, which broke in March after The Times published an exposé showing that brand advertising was being placed next to pornographic and extremist content on the vid
  
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• Snapchat's longtime head of engineering, Tim Sehn, is leaving the company (SNAP)

  08-11-2017 03:39 via feedproxy.google.com
  The Snap executive in charge of all its engineering efforts, Tim Sehn, is leaving.
  Sehn was one of Snap's highest-paid execs.
  He's the fourth exec to leave Snap since its initial public offering earlier this year.Tim Sehn, Snap Inc.'s senior vice president of engineering, is leaving the company, The Information reported on Tuesday.
  Sehn joined the Snapchat-marker in 2013 and oversaw all of the company's engineering efforts to date. He was one of Snap's highest-paid execs and sold shar
  
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• Top senator says Trump told Democrats on a call that 'rich people get hurt' in the GOP tax plan

  08-11-2017 01:05 via feedproxy.google.com
  President Donald Trump told Democrats that "rich people get hurt" by the Republican tax bill, according to Democratic Sen. Sherrod Brown.
  That statement conflicts with virtually every analysis of the legislation — Republicans' own messaging on the bill.President Donald Trump on Tuesday called Democratic senators and claimed the GOP tax bill would negatively affect wealthier Americans, according to a top lawmaker.
  Ohio Sen. Sherrod Brown said that du
  
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• P&G explores multicultural marketing “myths”

  08-11-2017 01:00 via warc.com
  MIAMI BEACH, FL: Procter & Gamble, the consumer-packaged goods manufacturer, has progressed its multicultural marketing efforts by moving beyond several “myths” that are often applied to this discipline.Marc Pritchard, Chief Brand...
  
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• IBM pitches blockchain for Canada's cannabis industry

  08-11-2017 01:00 via warc.com
  VANCOUVER: The government of British Columbia has received a pitch from computing giant IBM to integrate blockchain technology into Canada’s cannabis trade, ahead of legalisation next year, as provinces scramble to find solutions to the...
  
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• How Contiki attracted millennials with education, familiarity

  08-11-2017 01:00 via warc.com
  SYDNEY: As travel marketing has shifted towards portraying memorable, meaningful experiences, legacy travel brand Contiki has adapted its content strategy to broadcast the first-hand experiences of its customers, resulting in e-commerce sales growth...
  
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• Digital transforms the concept of loyalty

  08-11-2017 01:00 via warc.com
  LONDON/AMSTERDAM: Rather than being driven primarily by transactions, loyalty in the digital age is an outcome of consistently providing great experience, according to an industry figure.Writing in the current issue of Admap, Amy Brown, head of...
  
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• Coca-Cola eyes the mixer in your drink

  08-11-2017 01:00 via warc.com
  GLOBAL: The inexorable rise of the craft trend is knocking on the doors of the soft-drink giant, as spirit sippers look to premium alternatives with which to mix their drinks. Coca-Cola sees a way in with the leverage of its heritage.According to...
  
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• China's women respond to positive brand values

  08-11-2017 01:00 via warc.com
  BEIJING: Mao Zedong once said that “women hold up half the sky” and while that nostrum has yet to have much impact on the upper levels of China’s political landscape, it is much more evident in business and the economy where...
  
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• Someone deleted some code in a popular cryptocurrency wallet — and as much as $280 million in ethereum is locked up

  08-11-2017 00:29 via feedproxy.google.com
  An estimated $280 million worth of the cryptocurrency ethereum is now locked up after a user accidentally deleted the code necessary to access the digital wallets hosted by the company Parity Technologies.
  The vulnerability impacted the "multi-sig" digital wallets launched through Parity since July 20.
  Multi-sig wallets usually contain large sums of money since they are primarily used by startups or large groups looking to prevent any one member of the group from running off with
  
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