Sales & Marketing news

• Marketers must find AI’s moral compass

  06-11-2017 16:00 via warc.com
  Artificial intelligence is growing in usage and capability, but it is still mostly a black box without guiding principles; Kinetic's Benjamin Lord argues that AI needs to develop ethical standards as it progresses.AI is...
  
  Read more

• Tesco and Lidl’s festive ads channel the quirky personas of modern Britain

  06-11-2017 13:00
  The Lidl Christmas campaignTapping into the values and quirky personalities of the British public is the strategy being pursued by both Lidl and Tesco as they look to win a greater share of consumer spend this Christmas.
  Discounter Lidl is looking to highlight its relevance to the British public by portraying the eclectic “festive personas” that emerge during the Christmas period. From the ‘Mince Pie Maverick’ and the ‘Cheeseboard Champion’ to the ‘Pudd
  
  Read more

• Snapchat, Sky, SSE: Everything that matters this morning

  06-11-2017 10:15
  Snapchat results disappoint as CEO admits ‘it’s too difficult to use’
  Snapchat’s parent company Snap reported disastrous third quarter results last night (7 November).
  Snapchat users only grew 3% (or 4.5 million users) compared to the previous quarter, and faced a hefty $40m charge as a result of misjudging demand for its hardware product Snapchat Spectacles. Its stock sank more than 16% as a result.
  In response to slowing user growth, its CEO Evan Spiegel is looking to r
  
  Read more

• Retail sales, Facebook, Disney: Everything that matters this morning

  06-11-2017 10:15
  Non-food retail sales hit record low
  UK non-food retail sales fell to a record low in three-months to October, according the BRC – KPMG Retail Sales Monitor, decreasing 0.4% on a like-for-like basis and 0.1% on a total basis below the 12 month total average. The monthly decline is the deepest since BRC-KPMG records began in January 2011.
  In-store sales of non-food items declined 2.2% on a total basis and 2.9% on a like-for-like basis, during the three month period. Compared to October 201
  
  Read more

• Advertisement

• Nando’s, M&S, easyJet: Everything that matters this morning

  06-11-2017 10:15
  Nando’s launches home delivery service
  Nando’s is trialling home delivery in the UK for the first time after partnering with Deliveroo.
  The service, which launched over the weekend, was praised by people on social media, with one customer describing it as a “game-changer”.
  The restaurant chain famous for its Portuguese-style chicken joins a growing number of fast-food outlets now offering home delivery. McDonald’s and Burger King both launched delivery services ear
  
  Read more

• Disney, Burberry, Man City: Everything that matters this morning

  06-11-2017 10:15
  Amazon makes big move into sports content with Man City documentary
  Amazon has made a big move into original content with plans for a behind-the-scenes exclusive series following Manchester City through the current 2017/18 Premier League season. The series will offer fans a chance to see manager Pep Guardiola and his team as they prepare for games and in the aftermath, as wel as interviews with players and the manager. They are currently top of the league.“This new Amazon Prime Original se
  
  Read more

• Bake Off, Twitter, gender diversity: Everything that matters this morning

  06-11-2017 10:15
  Bake Off helps Channel 4 win biggest audience for 32 years
  Any concerns Channel 4 might have had about people tuning in to watch the latest series of Great British Bake Off following its move from the BBC have been firmly put to bed given the final episode attracted 11 million viewers, Channel 4’s second highest audience ever, and its biggest for 32 years.
  The figure combines people who watched Sophie Faldo take home the prize live last Tuesday, as well as those who viewed it via recording
  
  Read more

• What gen X and millennial marketers think of the profession – and each other

  06-11-2017 08:00
  Today, much is made of the differences between millennials, who are beginning to rise to positions of influence in businesses, and the generation above who manage them – whether that’s because being ‘digital natives’ gives the former a fundamentally different perspective on culture, or because they have career expectations totally unlike their forebears’.
  But how does the generational – and attitudinal – divide really play out in the workplace?
  Are senio
  
  Read more

• Advertisement

• Trinity Mirror: Marketers are able to influence senior staff from a younger age

  06-11-2017 08:00
  If a young, fresh-faced marketer had a brilliant idea for a campaign two decades ago, it is likely that it would have been a struggle to get it launched as decisions would have been made in a top-down, hierarchical fashion.
  This has now changed, says Trinity Mirror marketing executive Jaina Shah. Junior marketers have more freedom than before to communicate with those above them.
  “We have an open-door policy, so we really have that opportunity to build those relationships no matter if
  
  Read more

• Nationwide: Senior marketers should open their minds to their juniors’ less ‘jaded’ views

  06-11-2017 08:00
  More experienced and younger marketers have lots to learn from each other, say Nationwide’s Sara Bennison and Emily Mustafa.
  Mustafa, who is an assistant campaign manager, says marketers are often showered in data. But she has learned from her more senior peers not always to blindly follow its lead, and to focus on what her instinct is telling her instead.
  “There is a lot of science behind what we do, but sometimes it is more important to listen to your gut feeling. This comes with e
  
  Read more

• Microsoft: Tech means marketing is now a career option for more people

  06-11-2017 08:00
  Marketing has not always been the most inclusive industry or considered a career option for people with conditions such as dyslexia and dyspraxia, says Paul Davies, consumer marketing director at Microsoft. But as technology evolves and support improves, it is opening the door for more young people.
  However, more must be done to remove the stigma of such learning difficulties, says Steven Woodgate, Surface and HoloLens UK marketing lead at Microsoft, who has both dyslexia and dyspraxia.
  “W
  
  Read more

• HSBC: Young marketers job-hop more and don’t necessarily aim to be CMOs

  06-11-2017 08:00
  Young marketers are often characterised as optimistic, keen and ambitious. However, they can also be seen as fleeting, hopping from job to job to work their way up.
  This is something Hamish Goulding, head of integrated marketing communications for global brand, wealth and sponsorships at HSBC, advises against. He believes young marketers would be wise to value loyalty.
  “I don’t believe you truly understand how a business ticks if you’re [at a company] less than three years. In
  
  Read more

• Hostelworld: Young marketers must play a bigger role in shaping brand purpose

  06-11-2017 08:00
  More and more young people are looking for careers in marketing, according to CMO Ottokar Rosenberger. And with it now being easier to prove marketing’s impact on revenue and customer growth, he says marketers feel they can get closer to the action.
  The travel brand invests 50% of its revenues back into advertising. “This means a career in marketing at Hostelworld has more opportunities than it had before,” Rosenberger claims.
  “As marketers, we drive revenue and customer
  
  Read more

• Diageo: Marketers are general managers, making marketing a better route to CEO

  06-11-2017 08:00
  Marketing is at the heart of Diageo’s business. It dictates the overall strategy for brands such as Smirnoff and determines the best way to grow these brands, as well as communicating to the rest of the company how to do it.
  “In marketing today, brand managers are the general managers for their brands. They are the ones that shape the strategy and develop the growth drivers for that brand and, ultimately, for the business,” says marketing and innovation director for Europe
  
  Read more

• BT: Digital natives are fundamentally a new breed

  06-11-2017 08:00
  Although it is accepted that the fundamentals of marketing have changed little over the past 30 years, generational differences start to emerge when it comes to being a digital native, according to BT chief brand and marketing officer Zaid Al-Qassab.
  “We have more in common across different generations of marketers than differences, but there is a nuance that I can’t make myself a digital native,” he explains. “I wasn’t brought up that way and therefore I do feel I
  
  Read more

• Mastercard’s “Restroom for All” tops ANA’s Multicultural Awards

  06-11-2017 06:00 via warc.com
  "Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National...
  
  Read more

• Mastercard takes top prize at ANA Multicultural Awards

  06-11-2017 06:00 via warc.com
  MIAMI, FL: “Restroom for All”, a campaign created by McCann New York for Mastercard, claimed best-in-show honours at the Association of National Advertisers’ (ANA) 2017 Multicultural Excellence Awards.The financial-services brand...
  
  Read more

• UK marketers gear up for a tech-based 2018

  06-11-2017 01:00 via warc.com
  LONDON: UK marketers appear to be well-prepared when it comes to incorporating new technology into their sales and marketing strategies for 2018, according to a recent survey.Based on a poll of 100 marketing managers in the UK about how they are...
  
  Read more

• Samsung taps power of ‘true insights'

  06-11-2017 01:00 via warc.com
  NEW YORK: Samsung, the electronics manufacturer, is looking to turn data and consumer research into “true insights”, an approach that has helped the company better understand its marketing performance and most loyal clientele.Michelle...
  
  Read more

• Criminals exploit social media and home tech

  06-11-2017 01:00 via warc.com
  LONDON: The growing use of household connected devices, such as smart TVs and voice-activated home assistants, could leave UK consumers open to viruses and data theft, a new official report has warned.National Trading Standards (NTS), the...
  
  Read more

• CNN plans to expand its digital offer

  06-11-2017 01:00 via warc.com
  NEW YORK: CNN, the news channel, currently makes an estimated $370m from its digital operations, but it has developed a five-year plan to triple its digital revenues to $1bn by 2022.Under the leadership of Jeff Zucker, the veteran president of the...
  
  Read more

• Chinese thirst for bottled water benefits Nestlé

  06-11-2017 01:00 via warc.com
  HONG KONG: China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands.Swiss FMCG...
  
  Read more

• Alibaba reports 61% surge in revenue

  06-11-2017 01:00 via warc.com
  HANGZHOU: Chinese e-commerce giant Alibaba has beaten market expectations after reporting a huge 61% rise in quarterly revenues that were driven by online shoppers.The company
  
  Read more

Follow @sales_mrktinguk on Twitter!