Sales & Marketing news

• McDonald’s prepares to ‘flip the marketing switch’ to drive up mobile ordering

  24-10-2017 18:34
  McDonald’s is getting ready to “flip the marketing switch” on digital services such as mobile ordering and delivery as it looks to drive up usage and ensure the features become a meaningful part of its business.
  Speaking on an analyst call this afternoon (24 October) following its third quarter results, McDonald’s CEO Steve Easterbrook explained: “We are still in the early innings of digital but we’re seeing a really nice start.
  “We are seeing strong mom
  
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• ASA chairman speaks out about the ‘gamblification of sport’

  24-10-2017 13:10
  The Advertising Standards Authority’s (ASA) new chairman Lord David Currie has raised concerns over the “unforeseen consequences” of legalising gambling advertising on TV and radio 10 years ago.
  Speaking to Marketing Week just two weeks into the role, Currie says the ad regulator has been “quite tough” on individual ads. Just last month, it banned ads from Ladbrokes, SkyBet, Casumo and 888 run by affiliates (which are paid a commission for finding new customers) tha
  
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• Marketoonist on social media ROI

  24-10-2017 12:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on social media ROI appeared first on Marketing Week.
  
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• Tanya Joseph: Stress is never good so why do we make juniors suffer?

  24-10-2017 08:08
  I was recently having a drink with a senior agency figure, sharing old war stories about how when we started out we would get up before we went to bed, work 25 hours a day for 50p a week and were still grateful.
  Unsurprisingly, the conversation quickly moved to “kids today” who don’t know they’re born, who want paying and purpose.
  We were joking but when I asked my friend what it was really like for the juniors in his agency today, the laughing stopped. Because things hav
  
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• Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach

  24-10-2017 08:04
  John Lewis launched a gender-free children’s clothing range earlier this yearOur campaign kicked off in response to how extreme gendered marketing has become in the toy sector. We wrote to major retailers, most of which didn’t respond. But we do get a response when we tweet an example that is particularly outrageous.
  To a certain extent we have been treated as an annoyance from the outside, which is frustrating because when we have had direct contact with marketers it has been reall
  
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• Online holiday shopping is poised to beat in-store sales for the first time ever — and it's terrible news for retailers like Sears and Macy's

  24-10-2017 06:01 via feedproxy.google.com
  People say they plan to spend more money online than in stores this holiday shopping season. 
  This is the first year in Deloitte's annual survey that shoppers have predicted their online purchases will exceed what they buy in-store.
  While some retailers are thriving with the rise of e-commerce, traditional brick-and-mortar retailers like Macy's and Sears are struggling to keep up. 
   
  For the first year, Americans are expected to spend more money online than in stores this holiday
  
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• Wall Street is starting to worry about what Trumpcare is doing to hospitals

  24-10-2017 03:48 via feedproxy.google.com
  Analysts at Morgan Stanley say hospitals are already feeling the repercussions of uncertainty surrounding the Affordable Care Act.
  According to their analysis, there is a correlation between the percentage of uninsured Americans and bad debt at hospitals.
  In Q3 2017, the percentage of uninsured Americans hit its highest rate since 2014.
   
  In a note to clients out Monday morning, analysts at Morgan Stanley outlined what's in store for hospitals as uncertainty over the Affordable Care Act ch
  
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• Unmanned stores set to enter Korean mainstream

  24-10-2017 01:31 via warc.com
  SEOUL: Local retailers in South Korea are reacting to a steep hike in the minimum wage, to enter force next year, by automating checkouts at local convenience stores.More retailers in the country have started to
  
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• Specialist tastes drive UK beer market

  24-10-2017 01:31 via warc.com
  LONDON: The number of breweries now operating in the UK has edged past 2,000, thanks to 300 new openings in the last year, suggesting a reversal of the consolidation that has characterised the UK beer market for decades.Growth in sales across both...
  
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• Safety features prime consumers for driverless cars

  24-10-2017 01:31 via warc.com
  SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.That’s because many are already buying vehicles with
  
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• Online content boosts MatchesFashion

  24-10-2017 01:31 via warc.com
  COPENHAGEN: Online fashion retailer MatchesFashion.com believes there is a huge untapped opportunity to sell luxury goods online that can be exploited through the regular delivery of relevant content.Ulric Jerome, CEO MatchesFashion.com, addressed...
  
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• Honest Ads Act could herald wider changes

  24-10-2017 01:31 via warc.com
  WASHINGTON DC: Proposed legislation that seeks to impose new disclosure requirements on online political advertising could be the forerunner of a wider reassessment of the regulations that govern big technology companies.The Honest Ads Act,...
  
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• CPG firms tap online data in SE Asia e-commerce boom

  24-10-2017 01:31 via warc.com
  BANGKOK: Consumer goods firms are tapping into the online data being gathered by e-commerce platforms in Southeast Asia to better understand consumers and to increase their reach.“Data from Lazada has been used to position certain products...
  
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• Clorox CMO calls for new focus on building brands

  24-10-2017 01:31 via warc.com
  ORLANDO, FL: Marketers must find a more refined balance between building their brands and meeting short-term objectives, according to Eric Reynolds, the CMO of Clorox.Reynolds discussed some of the challenges facing the industry during a session...
  
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• Brand evolution 'not just a marketing job'

  24-10-2017 01:31 via warc.com
  SINGAPORE: The entire organization needs to step up when a brand is undergoing change, according to an executive at Singapore Tourism Board, who described her own brand’s journey as “very intense and very emotional”.Lynette Pang,...
  
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