Sales & Marketing news

• International round-up: Adidas marketer on fraud charge and the talent crisis in US marketing

  28-09-2017 16:26
  Adidas marketer charged with fraud
  Adidas’ director of global marketing James Gatto has been accused of involvement in a web of illegal activity among top-tier schools with Adidas sponsorships.
  The US Department of Justice has charged four assistant college basketball coaches, two Adidas marketing executives, a clothing company founder and three athletic advisers for allegedly paying bribes to high school basketball players and their families.
  A document released by the FBI agent who condu
  
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• Brands should be wary of publishers’ ‘pivot to video’

  28-09-2017 15:49
  The phrase ‘pivot to video’ now has meme status in the world of media, as a euphemism for when a publisher fires a bunch of journalists in response to disappointing ad revenue.
  Fog Creek Software CEO Anil Dash’s joke on Twitter is the most joyful scoff at this phrase: “Horse broke its leg, so we had to take it out back and help it ‘pivot to video’.”Horse broke its leg, so we had to take it out back and help it “pivot to video”.
  — Anil D
  
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• P&G rethinks advertising to make it more accessible

  28-09-2017 13:14
  Procter and Gamble (P&G) has overhauled its advertising to be more inclusive, with “most of its ads” now suitable for blind people.
  The consumer goods company says it is on an “ongoing journey” to place diversity and inclusivity at the heart of the business, but only began to implement changes to its advertising to reflect this over the last year.
  Those changes include adding audio descriptions to ads, which sees an audio narrative placed on top of the content to desc
  
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• Harry Lang: The game of life and how commerce is influenced by play

  28-09-2017 08:30
  Choose sounds, press 19, 65, nine, then 17 and you’ll hear a chime. Hold ‘B’ and press ‘Start’ then hold ‘X’ and press ‘Start‘.
  This is the cheat code to choose any level on the Sonic the Hedgehog 2 game. Press a few buttons and a whole new universe opens up to you.
  It’s all about buttons and keys. People enjoy the challenge to their dexterity and the risk/ reward payoff of a game while the computer does the hard work behind the scenes.
  
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• Are your partners acting ethically? How to ensure others’ actions don’t impact your brand

  28-09-2017 08:18
  Brands including John Lewis, which has launched gender neutral kids’ clothing, are under pressure to do what is perceived to be the ‘right thing’ by consumersThe issue of corporate ethics has risen high up the social agenda in recent weeks, characterised by the demise of PR giant Bell Pottinger which was found to be conducting secret campaigns designed to stoke racial tensions in South Africa.
  Whether it’s the gender pay gap at the BBC, John Lewis’ plan to sto
  
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• Walled gardens encourage ad fraud

  28-09-2017 01:01 via warc.com
  HAMPSHIRE: Digital ad fraud will hit $19bn in 2018, a new report predicts, in part because of the reluctance of some advertising platforms to disclose relevant information to advertisers and publishers.According to UK-based Juniper Research, that...
  
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• Shopping apps a hit with APAC consumers

  28-09-2017 01:01 via warc.com
  SINGAPORE: Six in ten smartphone users across the APAC region have between two and five retail and shopping apps installed on their devices, according to research which also reports a high level of acceptance of in-app ads and likelihood to click...
  
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• Shift to electric car gathers pace

  28-09-2017 01:01 via warc.com
  BEIJING: The shift towards electric cars in Asia is gathering pace, as China looks to increase their sales to counter urban air pollution, with expected knock-on effects across the rest of the region.China has already set a goal for electric and...
  
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• Minor League Baseball's clear brand 'vision'

  28-09-2017 01:01 via warc.com
  CHICAGO: Minor League Baseball (MiLB), the sports league, is seeking to build its brand and audience through pursuing a clear “vision” that unites the entire organization.David Wright, MiLB’s Chief Marketing & Commercial...
  
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• Disruption comes to those who wait

  28-09-2017 01:01 via warc.com
  COLOGNE: Agenciesare having to reinvent themselves since the skills they sold as unique become commoditised and consumers no longer respond to commercial messages as they once did.The alternative to taking potentially drastic action, attendees...
  
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• B2B marketers look to build audiences

  28-09-2017 01:01 via warc.com
  CLEVELAND: US B2B content marketers are focused on building audiences and the majority believe their overall approach is becoming more successful, according to new research.The
  
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