Sales & Marketing news

• One marketer on why being ‘like a Swiss army knife’ is key to career success

  27-09-2017 16:08
  You only have to take one glance at Kim Kadlec’s CV to see that her career has variety at its very core. Steadily working her way up the career ladder within the agency world, she quickly identified what made her tick – working on different projects and with a large variety of clients, and soaking up knowledge in the process. She has stuck to this principle throughout her career. Kadlec believes that staying in the same role or the same company for a long period of time “isn&rs
  
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• Philips overhauls media buying to make it ‘much more strategic’

  27-09-2017 14:26
  Besides overhauling its media strategy, Philips has also changed its approach to customer loyalty by launching a new campaign.Philips is rethinking how it buys media to make it a “much more strategic” part of the creative process as it looks to make media buying more efficient and ensure the company limits the impact of brand safety issues.
  The review, led by its global head of digital marketing and media Blake Cahill, has led to several changes. Philips has brought data management
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, NKE, BA, TWTR)

  27-09-2017 12:37 via feedproxy.google.com
  Here is what you need to know. 
  Trump's tax plan is coming. President Donald Trump's long-awaited tax plan will be unveiled on Wednesday, and is expected to drop the corporate tax rate from 35% into the 20% range. 
  Yellen says the Fed should keep hiking gradually. Speaking at the National Association for Business Economics on Tuesday, Fed Chair Janet Yellen said, "Without further modest increases in the federal funds rate over time, there is a risk that the labor market could even
  
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• Trump's tax plan is coming — here's how Wall Street says to trade it

  27-09-2017 12:02 via feedproxy.google.com
  Corporations aren't the only ones set to profit from the Republican tax plan expected later Wednesday.
  You can too — if you know where to look.
  Just focus on the so-called "Trump trade," which involves betting on the areas of the market poised to benefit most from the pro-business policy overhaul being touted by the president.
  Investors have already started piling back into the trade after a long hiatus, as they start to hope for real progress on the policy front.
  But don't worry, you have
  
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• The stock market has been flipped completely upside down

  27-09-2017 06:00 via feedproxy.google.com
  Take everything you thought you knew about the stock market this year and throw it out the window.
  After eight months of tech and healthcare dominance, the record-breaking S&P 500 has assumed a fresh new face in September, being instead led higher by energy and telecom shares.
  Digging deeper, as the scorching-hot FANG stocks — Facebook, Amazon, Netflix and Google — have headed toward correction territory this month, energy producers have stepped up and largely filled the void, ai
  
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• Apple confirms iPhone 8 'crackling' sound problem for small number of people and says it's working on a fix (AAPL)

  27-09-2017 02:58 via feedproxy.google.com
  Apple said that a small number of its new iPhones are suffering from an audio problem that creates a crackling or popping sound during phone calls in some instances.
  The problem affects the new iPhone 8 models that went on sale earlier this month and has been reported by several users on online forums such as MacRumors and Apple's support forum. According to some of the comments, the problem occurs during regular phone calls and Facetime calls, apparently when using an earpie
  
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• The top three most valuable brands in the world are American technology companies

  27-09-2017 02:07 via feedproxy.google.com
  American tech products are used all over the world, and the latest estimates from global brand consulting firm Interbrand show that the top three most valuable brands in the world are American tech companies. Not surprisingly, industry pioneer Apple has managed to rise to the the top of that heap. As we can see in this chart from Statista, technology companies in general have taken over the world, usurping all but three more traditional retailers. 
  Although it comes in eighth, Fac
  
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• 'The whining is over:' How Microsoft CEO Satya Nadella showed his executives tough love (MSFT)

  27-09-2017 01:32 via feedproxy.google.com
  Microsoft CEO Satya Nadella is, generally, known as a level-headed guy. It seems to take a lot to get a rise out of him,  though it does happen, from time to time.
  In his new book, "Hit Refresh," the chief executive offers his account of what it's been like to try to reform Microsoft's culture after years of in-fighting and stagnation. That's no easy feat, and Nadella recounts how he was occasionally forced to get tough in order to get the message across. 
  A particularly enlighten
  
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• Yiyaowang rethinks healthcare in China

  27-09-2017 01:03
  BEIJING: An innovative digital business is shaking up the healthcare sector in China by offering a platform service for drugstores, hospitals and individual customers.In a conversation with CKGSB Knowledge, Yiyaowang founder Yu Gang explained how...
  
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• Why you should measure advertising's plausibility

  27-09-2017 01:03
  LONDON/MELBOURNE: Brands need to understand how advertising claims coexist with consumers’ underlying associations in order to produce effective creative that is believable and relevant, according to a trio of researchers.Writing in the...
  
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• SVOD users still see TV ads

  27-09-2017 01:03
  LONDON: The way people watch TV is changing, with growing use of SVOD and pay TV alongside free-to-air services, but TV ads are still viewed in large numbers, new research suggests, even by those who only watch TV through subscription streaming...
  
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• Most marketers concerned about brand safety

  27-09-2017 01:03
  NEW YORK: 78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study from the CMO Council has found.The executive network
  
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• Disney revamps store design

  27-09-2017 01:03
  LOS ANGELES: Disney is in the process of revamping its store design, introducing a brighter, more modern feel to the 300-plus stores it operates around the world.White walls, a flexible floor plan, giant digital screens – which will show...
  
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• Brand experience key to auto brand awareness

  27-09-2017 01:03
  SYDNEY: A fantastic brand experience is key to building brand awareness in Australia’s crowded automotive category, according to a senior marketer at Renault.According to Terri Golder, Head of Marketing Communications for the French car...
  
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• This top tech investor says 'the big crash' in cryptocurrencies in inevitable and cautions those going 'all-in'

  27-09-2017 00:57 via feedproxy.google.com
  Cryptocurrencies like bitcoin and ether have unleashed an investor frenzy — and a chorus of warnings that a speculative bubble is about to burst.
  The latest warning comes from Fred Wilson, a venture capitalist and co-founder of Union Square Ventures. 
  His advice: diversify your bitcoin assets before it's too late.
  "I am certain the big crash will happen. I don’t know when it will happen and I think it may be some time before it does," Wilson writes
  
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• There's a way Republicans could bring back Obamacare repeal — but it could wreck their tax plan

  27-09-2017 00:27 via feedproxy.google.com
  The Graham-Cassidy healthcare bill was dealt a fatal blow on Tuesday, but Republicans appear far from ending their quest to repeal and replace the law known as Obamacare.
  Despite a setback on the latest round of repeal efforts, the GOP appears to be moving toward a new strategy, floating the idea of combining a healthcare overhaul with their soon-to-launch effort to reform the nation's tax code.
  As of September 30, the ability for Republicans to repeal Obamacare and replace it wit
  
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