Sales & Marketing news

• Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers

  25-09-2017 19:00
  In 2012 I took to the stage at the Cannes Lions Festival of Creativity to talk about our new marketing strategy, ‘Crafting Brands for Life’. Five years on, and those principles of putting people first, building brand love and unlocking the magic are still at the heart of everything Unilever marketers do.
  Those fundamental principles for marketing were designed to transcend the choice of channels, to provide an absolute constant for all our 400-plus brands.
  But with the digital eco-sp
  
  Read more

• YouTube courts advertisers with promise of better targeting

  25-09-2017 16:24
  YouTube is launching a range of new tools for advertisers as it looks to convince more marketers to spend their budgets on the video platform and put the brand safety controversy behind it.
  As Advertising Week New York kicks off today (25 September), YouTube is courting brands with updates that it claims will made advertising on the platform more relevant and personalised, and it make it easier to measure their offline impact.
  “This is going to make it easier for brands to have even more r
  
  Read more

• Ultra Music – Marketing/Sales Consultant (UK) - Music Business Worldwide

  25-09-2017 11:45
  Ultra Music – Marketing/Sales Consultant (UK)
  Music Business Worldwide
  This position calls for a dynamic, detail-oriented consultant with a proven track record of previous Marketing/Sales experience and a developed music industry network. This person will be point of contact in the UK for artist releases, working ...
  
  Read more

• Ryanair, Moneysupermarket, Amazon: Everything that matters this morning

  25-09-2017 08:50
  Ryanair reveals second wave of flight cancellations
  Ryanair has revealed it is to cancel a second wave of flights over the winter months as it looks to improve its service after admitting to a rostering “mess-up”. The budget airline plans to scrap 18,000 flights on 34 routes between November and March, affecting a further 400,000 customers. Ryanair says they have all been contacted and offered a refund or booking on an alternative flight. They will also receive a travel voucher for &
  
  Read more

• Advertisement

• Oath, Instagram, Unilever: Everything that matters this morning

  25-09-2017 08:50
  Oath launches first global advertising campaign
  Oath, the company which combines Verizon, AOL and Yahoo, has launched its first global advertising campaign #BuildYourBrand, which is set to a soundtrack from Public Enemy rapper Chuck D.
  Underscoring the company’s differentiators across mobile, video and data for advertisers, publishers and partners, the campaign is more B2B focused. It communicates Oath’s ability to build strong brands that capture the imagination of modern consumers.
  
  Read more

• Ikea, HSBC, Ryanair: Everything that matters this morning

  25-09-2017 08:50
  Ikea enters gig econony with TaskRabbit acquisition
  Ikea has acquired handyman app TaskRabbit in what the firm describes as an “exciting leap” in its transformation.
  The app is designed to connect consumers with local tradesmen and women to help with household tasks such as assembling furniture, decorating, cleaning and deliveries.
  The move means the retailer will soon be able to offer services as well as products as it enters the gig economy for the first time, a move necessary give
  
  Read more

• EasyJet, Twitter, Uber: Everything that matters this morning

  25-09-2017 08:50
  EasyJet and Dyson explore electric models
  Sustainability is becoming an increasingly important part of companies’ business models – something that is particularly prevalent in the automotive industry.
  EasyJet is now also joining the ranks, as it unveiled plans to develop commercial passenger planes powered by electric batteries instead of conventional aero engines.
  The airline wants the proposed planes to fly passengers on its short-haul routes, possibly within 10-20 years. The proto
  
  Read more

• Deliveroo, Uber, Leon: Everything that matters this week

  25-09-2017 08:50
  Deliveroo valuation hits £1.5bn
  Food delivery company Deliveroo has reached a valuation of more than $2bn (£1.5bn) after raising $385m (£285m) to fund its latest expansion plans.
  This brings the total amount of funding the business has raised since its launch in 2013 to $860m (£637m).
  Deliveroo plans to use the investment to expand into new cities and countries, enlarge its tech team and work with restaurants to develop delivery-only kitchens. A high profile beneficiary o
  
  Read more

• Advertisement

• Are FMCG brands struggling to realise the promise of direct selling?

  25-09-2017 08:38
  Hellmann’s is working with Quiqup to sell direct to consumersFor the FMCG sector the formula for success used to be relatively simple. As long as companies had good relationships with the major high street retailers, great products, strong brands and marketing that turned heads things worked well.
  But the market has become a lot more complex. The rise of ecommerce and new high street players such as the discounters has shaken up the route to market. Their products have been disrupted by n
  
  Read more

• Eat Natural on how it has built brand trust by not advertising

  25-09-2017 08:02
  “We don’t consider ourselves to be an established player,” explains co-founder of healthy snack bar brand Eat Natural, Praveen Vijh.
  “We have this mantra that we don’t have long five year plans, we’re just trying to live for today. It just sort of happens to be that we’ve been around for 20 years.”
  Eat Natural started life in the summer of 1997, long before the clean living trend grew in popularity, when nut and dried fruit importer Vijh recognised
  
  Read more

• Facebook enters the top 10 global brands for the first time

  25-09-2017 07:01
  Facebook has climbed the ranks to become the world’s eighth most valuable brand, breaking into the top 10 for the first time.
  The results are part of Interbrand’s 18th annual Best Global Brands report, which has been released today (25 September).
  The report shows technology is the dominant sector, with tech giant Apple securing the highest rank as the world’s most valuable brand for the fifth year running, while Google retains its second place for the fourth year in a row. The
  
  Read more

• PHE sees digital as key to improve health outcomes

  25-09-2017 01:44 via warc.com
  LONDON: The UK government’s executive agency for health in England has launched a new digital marketing strategy, which aims to make more effective use of data and partnerships with tech firms to promote healthier lifestyles.Although no...
  
  Read more

• How IKEA's brand purpose informs its comms

  25-09-2017 01:44 via warc.com
  COLOGNE:Better homes create a better society, according to IKEA’s chief marketing officer, and it is this belief that helps the home furnishings brand focus on a long-term vision in a sector that is changing along with every other.Speaking...
  
  Read more

• How data shapes decisions at Netflix

  25-09-2017 01:44 via warc.com
  NEW YORK: Netflix, the streaming platform, is leveraging data to help inform content and marketing strategies for its growing slate of original shows and movies.Megan Imbres, Director/Product Creative at Netflix, discussed this subject at the 2017...
  
  Read more

• Facebook serves ads based on offline activity

  25-09-2017 01:44 via warc.com
  SAN FRANCISCO: Facebook has introduced new ways to help improve the ability of advertisers to target ads at consumers who have made previous purchases via offline channels, such as brick-and-mortar stores or call centres.The social media giant
  
  Read more

• Emerging markets drive APAC m-commerce

  25-09-2017 01:44 via warc.com
  SINGAPORE: More than half (51.6%) of APAC consumers use their smartphones to make purchases, but there are wide variations across the region in terms of the popularity of mobile shopping, a new survey of 14 markets has revealed.According to the...
  
  Read more

• Customer experience journey maps pay dividends

  25-09-2017 01:44 via warc.com
  DETROIT/LONDON: Brands often have a sense of what they want to stand for but fail at executing on that – which is where an ability to turn customer experience journey maps into action can pay dividends, according to two industry figures. ...
  
  Read more

• Automotive marketing needs a shake up

  25-09-2017 01:44 via warc.com
  SYDNEY: Auto brands in Australia must think beyond product features in favour of what their audiences are actually interested in to remain relevant, according to an agency creative director.Frank Morabito, creative director for Melbourne...
  
  Read more

Follow @sales_mrktinguk on Twitter!