Sales & Marketing news

• Is the way you track conversions damaging your campaigns?

  21-09-2017 17:58
  Measurability is no doubt a huge attraction of paid media – the way we know exactly what return we generate and can optimise to further increase it. However, one of the biggest flaws is the focus on last-click, which we know can result in an imbalance of attention being paid to bottom-of-the-funnel activity, rather than looking at the top of the funnel and the initial interactions that customers make.
  This is often seen at a basic level in the performance of brand versus non-brand keywords
  
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• International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

  21-09-2017 16:17
  Coca-Cola looks to make its corporate brand about more than just Coke
  Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range of its products including organic tea and coconut water. It also highlights the work of The Coca-Cola Foundation to support conservation and its relationship with independent bottlers
  
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• How Cancer Research UK is preparing for GDPR

  21-09-2017 15:32
  There are now less than nine months to go until the EU’s General Data Protection Regulations come into force and yet many marketers are still in the dark about the potential impact.
  Research released just last week by the World Federation of Advertisers found 70% of brand owners do not feel marketers at their organisations are fully aware of the extent of the laws, and just 65% expect to be fully compliant when the GDPR comes into force in May 2018.
  Cancer Research UK, however, is one of t
  
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• Disney shifts focus to put digital content at the heart of its brand partnerships

  21-09-2017 13:18
  Disney is putting a growing focus on monetising its digital content by changing the way it works with brands to enable them to integrate into its content “more comprehensively” than in the past.
  The media giant unveiled the Disney Digital Network at Dmexco last week. The aim is to increase the number of digital partnerships it has with brands.
  In practice, this means Disney wants more brands to advertise around the digital content it produces, or get involved with original programmin
  
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• UK consumers choosy over sharing data

  21-09-2017 02:00
  LONDON: Though the proliferation of data sources appears to be growing without restriction, 65% of consumers are beginning to be ‘very selective’ about the brands with which they share their data, according to a new report.This is...
  
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• Sports teams tap fan data to improve CX

  21-09-2017 02:00
  NEW YORK: US sports teams are increasingly looking to tap into the huge volumes of data generated by fans using smartphones in order to both improve the stadium experience and deliver better marketing.The recently opened $1.6bn Mercedes-Benz...
  
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• KFC and Whirlpool win Grands Prix at WARC Awards

  21-09-2017 02:00
  GLOBAL: Campaigns for Whirlpool in the US and for KFC in the UK and Malaysia last night took the Grands Prix in the three categories of the WARC Awards, with nine Special Awards also being handed out at an event in London.The WARC Awards scheme is...
  
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• Geopolitical tensions hit South Korean tourism

  21-09-2017 02:00
  BEIJING: As Golden Week approaches for Chinese travellers, political tensions between the regional superpower and South Korea will disrupt package holidays, a miss that will see the peninsula miss out on a slice of an estimated 590 billion yuan...
  
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• Auto ad spend evolving as boomers reign supreme

  21-09-2017 02:00
  SYDNEY: The automotive category is Australia’s largest and fastest growing for media spend with TV and programmatic on the rise as social media spending remains flat.According to Jane Schulze, Managing Director at Standard Media Index (SMI),...
  
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• Amazon is working on smart glasses

  21-09-2017 02:00
  SAN FRANCISCO: Amazon’s hardware efforts have been buoyed following the success of the Echo smart-speaker, leading Jeff Bezos’ company to begin work on a pair of “smart glasses” according to reports.According to sources...
  
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