Sales & Marketing news

• Trump appears close to abandoning on some of his biggest tax cut promises

  19-09-2017 23:45 via feedproxy.google.com
  President Donald Trump appears close to backing off a slew of campaign promises on tax reform, reports said Tuesday.
  Politico's Josh Dawsey and Ben White reported Tuesday that the plan set to be unveiled next week by the "big six" tax writers — Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, Senate Majority Leader Mitch McConnell, Senate Finance Committee Chair Orrin Hatch, House Speaker Paul Ryan, and House Ways and Means Chair Kevin Brady &mdash
  
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• Ex-Google CFO Patrick Pichette is joining Twitter's board, and he just tweeted for the first time (TWTR)

  19-09-2017 23:32 via feedproxy.google.com
  Twitter's board is swapping Pepsi CFO Hugh Johnston for ex-Google CFO Patrick Pichette.
  Johnston is leaving Twitter to join Microsoft's board, he said in a series of tweets Tuesday. Pichette is joining Twitter's board after retiring as Google's CFO in 2015 and completing a two-year sabbatical.
  Interestingly, Pichette doesn't seem to be much of a Twitter user. His account says he joined the service in February 2017 and his first tweet was published Tuesday announcing his appo
  
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• We're officially in the second largest bull market since WWII

  19-09-2017 23:18 via feedproxy.google.com
  We're officially in the second largest bull market since WWII.
  The S&P 500 Index's current bull market became the second best performing in the modern economic era on Monday. Stocks have climbed by about 270% from their March 2009 low over the last eight years, according to data from LPL Financial.
  The current bull market has eclipsed the 267% gain seen from June 1949 to August 1956. But the bull market from October 1990 to March 2000 remains in the top spot.
  "The lo
  
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• Why Amazon is still such a threat to Toys R Us, in one chart

  19-09-2017 22:42 via feedproxy.google.com
  Here's what it means to be the largest specialty toy and baby goods retailer in the US in 2017: 866 stores nationwide, Chapter 11 bankruptcy, and getting dominated online by Amazon.
  According to data from Ecommercedb.com, Amazon had the lion's share of baby and toy products sold online in the US, with $2.16 billion in sales in 2016. Walmart, the largest toy store in the country, claimed the second spot online with nearly $1.3 billion. Toys R Us, which filed for bank
  
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• A mysterious hedge fund just scooped up the foreclosed medallions from New York City's 'Taxi King'

  19-09-2017 22:32 via feedproxy.google.com
  A fleet of Evgeny "Gene" Freidman's foreclosed taxi medallions sold on Monday in a closed-door auction taking place in a Queens, New York hotel.
  All 46 medallions — the metal plates on yellow cab hoods allowing them to legally pick up street-hails — were won by a group identified in bankruptcy court documents as MGPE Inc. for a total of $8.56 million, or $186,000 per medallion, according to Crain's New York. Business Insider was able to verify those numbers with an industry
  
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• Jamie Dimon needs to stop gaslighting America

  19-09-2017 22:28 via feedproxy.google.com
  Jamie Dimon says American companies need tax cuts to be competitive.
  They don't. If they did, they wouldn't have so much cash to blow on executive compensation and financial engineering.
  Jamie Dimon, the CEO of JPMorgan Chase — the biggest bank in America — needs to stop gaslighting the entire country.
  For quarter after quarter — just as he did on Tuesday — he has joined with other CEOs of the Business Roundtable (which is exactly what it sounds like) and insisted that t
  
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• STOCKS HITS ALL-TIME HIGH: Here's what you need to know

  19-09-2017 22:00 via feedproxy.google.com
  Stocks extended Monday's rally to close at another record high as the Federal Reserve began its two-day policy meeting in Washington. 
  First, the scoreboard:
  Dow: 22,370.80, +39.45, (0.18%)
  S&P 500: 2,506.65, +2.78, (0.11%)
  Nasdaq: 6,461.32, +6.68, (0.10%)
  A powerful earthquake jolted Mexico City, swaying buildings on the anniversary of a 1985 quake that did major damage to the capital. All Mexican exchanges were closed down. The peso dipped by 0.3% to 17.8121 per do
  
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• 'If you can do better than that, call me': Lindsey Graham says a coalition of Steve Bannon, Jeb Bush, and Alan Greenspan is behind his health bill

  19-09-2017 21:41 via feedproxy.google.com
  Sen. Lindsey Graham says he has a disparate trio of supporters for his last-gasp attempt to repeal the Affordable Care Act.
  During a flight from New York to Washington, DC, Graham told reporters he is confident that the Graham-Cassidy-Heller-Johnson bill will pass — in part because of the coalition working to win over lawmakers.
  Former White House chief strategist Steve Bannon, now the head of the far-right website Breitbart, is working on whipping votes for the bill, Graham said. Graham r
  
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• Best Buy is the latest victim of the retail apocalypse as pressure from Amazon sends shares plunging 10% (BBY)

  19-09-2017 21:39 via feedproxy.google.com
  Best Buy's attempts to fend off the looming retail apocalypse took a huge hit on Tuesday.
  At its first investor day since 2012, the company issued long-term forecasts that fell short of analyst expectations, stoking fears that mounting competition from the likes of Amazon will eat into future profits.
  The reaction from investors was swift and punishing, as Best Buy's stock dropped as much as 10% to $51.61, wiping out roughly $1.7 billion in market value at its lows for the day.
  Analysts surmised
  
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• Bridgewater's Ray Dalio shares the piece of advice he wants to be his legacy

  19-09-2017 20:38 via feedproxy.google.com
  Tuesday, Bridgewater Associates founder Ray Dalio released his first book, "Principles: Life and Work."
  He wants his management philosophy to be the cornerstone of his legacy.
  He's encouraging everyone to adopt a level of "radical transparency" to build an "idea meritocracy."
  Ray Dalio may have created the largest hedge fund in history, Bridgewater Associates, but he wants to be remembered for a philosophy that can be applied to anyone.
  Ahead of the launch of his first book, "Principles: Life a
  
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• A bipartisan group of governors just blasted the new Republican healthcare bill — and it has a key addition

  19-09-2017 20:04 via feedproxy.google.com
  A bipartisan group of 10 governors on Tuesday attacked the latest Republican attempt to repeal and replace the Affordable Care Act in a strongly worded letter to Senate leaders.
  The letter to Senate Majority Leader Mitch McConnell and Senate Minority Leader Chuck Schumer said the Graham-Cassidy-Heller-Johnson healthcare legislation should not be considered. Instead, the group said, the Senate should prioritize the bipartisan bill being drafted in the Senate Hea
  
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• The Toys R Us bankruptcy is clobbering 3 giant asset managers (KKR, VNO)

  19-09-2017 19:54 via feedproxy.google.com
  A trio of the world's foremost asset managers have taken a bath on their ill-fated buyout of Toys R Us, which filed for bankruptcy protection Tuesday. 
  KKR, Bain Capital, and Vornado Realty Trust acquired the toy retailer in a $7.5 billion leveraged buyout in 2005 and now stand to see their investment wiped out as the beleaguered retailer enters Chapter 11 with $5 billion in outstanding debt, according to Bloomberg's David Carey. 
  The firms plugged $1.3 billion of equity into thei
  
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• Here are the GOP senators who could decide the fate of the last-ditch Obamacare repeal bill

  19-09-2017 19:41 via feedproxy.google.com
  It's crunch time for Republicans — again — on another healthcare bill, and it appears the bill is right on the edge of passage in the Senate.
  The latest, and most likely last (at least for a while), chance the GOP has to repeal and replace the Affordable Care Act, the healthcare law better known as Obamacare, is the Graham-Cassidy-Heller-Johnson legislation. The plan would shift federal funding for healthcare to up-front block grants based on a state's population.
  Sen. Bill Cassidy,
  
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• The founder of the world's largest hedge fund says 'bitcoin is a bubble'

  19-09-2017 19:18 via feedproxy.google.com
  Ray Dalio, the founder of the world's largest hedge fund, has joined the ranks of JPMorgan CEO Jamie Dimon and other top Wall Streeters who think bitcoin, the red-hot cryptocurrency, is in a bubble. 
  While speaking on CNBC's Squawk Box Tuesday, the billionaire co-CIO of Bridgewater Associates said "bitcoin is a highly speculative market."
  "Bitcoin is a bubble," he added. 
  Bitcoin is not alone, according to Dalio, he summed up the cryptocurrency market as "pretty much spe
  
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• Ed Pilkington: Marketing success requires an appetite for risk

  19-09-2017 16:15
  Most great businesses were set up by people who were prepared to take risks. Any founder tends to be a risk-taker – someone with a compelling vision who is prepared to fail in pursuit of achieving that vision.
  A lot of the brands that make up the business that I am in were set up by such people. So, it is interesting that as businesses grow there can be a feeling that the founding mentality of risk-taking dissipates.
  What causes this feeling? Maybe it is the word ‘risk’, and wh
  
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• Apple, Nike, BT Sport: The top 10 YouTube ads in August

  19-09-2017 16:11
  1. iPhone 7 — The Rock x Siri Dominate the Day
  Despite the new iPhone 8 and iPhone X models hitting stores imminently, the most popular YouTube ad for August was in fact for the iPhone 7.
  The clip features American actor, producer and professional wrestler Dwayne ‘The Rock’ Johnson, who wastes no time showing off how many things he can get done in one day – with the help of Apple’s Siri, of course. This includes going to space, flying to Italy and still making it to
  
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• Marketoonist on PowerPoint pitches

  19-09-2017 12:42
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit www.festivalofmarketing.com
  The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.
  
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• Deliciously Ella on her ‘unusual’ approach to marketing

  19-09-2017 08:43
  What does ‘marketing’ mean for your brand and how have your ways of doing it changed as your business has grown?
  We’ve had a very unusual approach to the marketing side of our brand and almost five years into our company I still operate that side of the business and we’re yet to create a marketing department. Instead we talk directly to our audience, about twenty-eight million people a month, through social media. Our approach on social media is to be very accessible, aut
  
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• Thomas Barta: Marketers must stop being digitally naïve

  19-09-2017 08:30
  I love technology. When new tech stuff comes out, I immediately fall victim to the ‘wannahave’ mentality. For some it’s shoes. For me it’s gadgets. But too often, the adrenaline kick is short-lived: great idea, no real use. There go my Apple Watch, fitness belt, smart charger and pocket drone. My ‘uncool drawer’ is full of items like these. But hey – worst case, I’ve burned through a couple of hours of my time (and a few pounds worth of cash).
  How
  
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• TV is the 'beating heart' of a major campaign

  19-09-2017 02:00 via warc.com
  LONDON: Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure has argued.In a WARC Best Practice Paper,
  
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• Transform brand building, says P&G's Pritchard

  19-09-2017 02:00 via warc.com
  COLOGNE:Advertising stands on the brink of a new wave of brand building innovation, according to Procter & Gamble’s chief brand officer, who has called on the industry to raise the bar on quality and placement.Speaking at the dmexco...
  
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• Tata Motors bets on experiential marketing

  19-09-2017 02:00 via warc.com
  KOLKATA: Experiential activity will play an important role in Tata Motors’ marketing of its Nexon compact SUV which launches this week, building on the success the manufacturer has had over the past year with models in other auto categories. ...
  
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• Short-form video is growing fast in China

  19-09-2017 02:00 via warc.com
  BEIJING: Expectations for the short-form online video in China are growing at the rate of views, as the medium looks to swallow up a large portion of the country’s advertising spend in the coming years.According to iMedia Research,...
  
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• Marketers must rethink zero based budgeting

  19-09-2017 02:00 via warc.com
  SINGAPORE: Zero-based budgeting can be effective but marketers need to carefully examine the traditional/digital media divide to find success, according to a senior Facebook executive.Operating to strict ‘rule of thumb’ zero-based...
  
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• Brands should consider a gender-neutral future

  19-09-2017 02:00 via warc.com
  GLOBAL: Five in ten women and four in ten men resent the way women are depicted in advertising, according to a global survey that posits a future where gender is regarded in much the same way as height or hair colour.Havas Media surveyed 12,168...
  
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• Airbnb's research formula

  19-09-2017 02:00 via warc.com
  NEW YORK: Airbnb, the online accommodation platform, relies on a “holistic” research strategy that blends qualitative and quantitative insights in order to understand the requirements of its guests and hosts.Judd Antin,...
  
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• AB InBev offers business ownership alternative to migrants

  19-09-2017 02:00 via warc.com
  MEXICO CITY:  AB InBev, the global brewing company, will attempt to speak to Mexican workers planning to cross the border to the US for a life of poorly paid work by offering the opportunity to become small business owners selling the...
  
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