Sales & Marketing news

• Stereotypical TV ads ‘causing resentment’ among consumers

  18-09-2017 09:00
  Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study.
  These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Future Is FeMale”, which seeks to analyse how far gender equality has come. The study surveyed more than 12,000 men and women in 32 countries.
  In the UK, almost half (41.5%) of women surveyed said
  
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• Robin Bonn: Don’t miss out as agencies finally toughen-up

  18-09-2017 09:00
  When the truth isn’t obvious, sometimes we need an insane caricature to see the point – like Donald Trump kindly donating himself to political satire.
  So when a cautionary tale arrives like a brick through the window, it’s our duty to listen.
  Are you sitting comfortably? Then grab some popcorn, peep through your fingers and let’s find the moral.
  How not to choose an agency
  I recently saw a vague and insulting pitch request on LinkedIn. Heartwarmingly, your confident agenc
  
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• Toys R Us, Guinness, Uber: Everything that matters this morning

  18-09-2017 08:44
  Toys R Us files for bankruptcy protection as its struggles continue
  With three months to go until Christmas, Toys R Us has filed for bankruptcy protection in the US and Canada as the kid’s retailer struggles with huge debts, increased competition from the likes of Amazon and pressure from suppliers.
  Toys R Us, which has 1,600 stores globally and employs more than 60,000 staff, claims its operations outside of the US and Canada won’t be effected by the move. The proceedings are d
  
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• Thomson, Twitter, Sainsbury’s: Everything that matters this morning

  18-09-2017 08:44
  Thomson kicks off campaign to communicate TUI rebrand
  Thomson has kicked off a campaign that aims to communicate its rebrand to TUI. The ad shows a man diving into clear crystal blue water with the message ‘Thomson is changing to TUI’. The 20-second spot, created by Young and Rubicam, is the start of a communications push that TUI hopes will explain the change, thus avoiding confusing consumers.
  Jeremy Ellis, marketing director at TUI UK and Ireland says: “The foundations for o
  
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• Snapchat, Ryanair, Google: Everything that matters this morning

  18-09-2017 08:44
  Facebook and Google set to be taxed differently by the EU
  EU finance ministers from 10 countries backed a plan over the weekend to start taxing the revenues of digital giants like Google, Amazon and Facebook, which have been accused of paying minimal tax.
  The plan would force major tech firms to start paying a tax on revenues in any country where they do business, instead of being taxed on profits that they currently report in often low-tax countries.
  But as all members have to agree on any plan
  
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• Google, Ryanair, Wetherspoons: Everything that matters this morning

  18-09-2017 08:44
  Google signs $1.1bn deal with HTCGoogle parent company Alphabet has signed a $1.1bn (£822m) deal with Taiwanese smartphone maker HTC in a bid to expand its own smartphone business.
  Under the terms of the arrangement, Google will acquire half of HTC’s smartphone research and development team, around 2,000 people, who will develop Pixel smartphones for the US company. 
  Google will also receive a non-exclusive license for HTC’
  
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• Facebook, Uber, Evans Cycles: Everything that matters this morning

  18-09-2017 08:44
  Facebook vows to change political advertising standards
  Last year’s US elections were certainly controversial, with Russia being accused of meddling by secretly promoting Trump to the American masses.
  Facebook CEO Mark Zuckerberg has now said his company will share 3,000 Russia-linked political adverts with US investigators, and has pledged to make political advertising more transparent on the platform in future.
  “We will work with others to create a new standard for transparency for
  
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• Should your brand launch a youth sub-brand?

  18-09-2017 08:31
  Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands targeted specifically at this generation.
  Earlier this month, Vodafone unveiled Voxi, a mobile network designed specifically for under-25s. It offers young consumers three SIM-only mobile plans, with free data for social media apps such as Instagram, Facebook and Twitter.
  Dan Lambrou, who is heading up the Voxi brand, believes Vodafone needed to l
  
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• Hack your commute: Don’t buy into brain training

  18-09-2017 08:00
  Cast your eye around any commuter train and you will almost certainly see more than one person engaged in a sudoku puzzle, crossword or similar test of mental acuity.
  Some may even have shelled out for a subscription to play brain training games – apps and websites that offer simple tests of cognition professing to boost intelligence or ward off the onset of dementia.
  But the scientific evidence for the efficacy of brain training remains highly contested.
  In 2014, 70 leading neuroscientist
  
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• Ways to get online news consumers to pay

  18-09-2017 02:00 via warc.com
  LONDON/OXFORD: Although consumers continue to value online news brands, especially in an era of “fake news”, many see little point in paying for their content, yet new research suggests there are effective ways of encouraging consumers...
  
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• WARC Awards: Brand Purpose winners announced

  18-09-2017 02:00 via warc.com
  GLOBAL: Campaigns from Whirlpool, Ariel, SPC Goulburn Valley, and Lifebuoy have been awarded Golds in the Best Use of Brand Purpose category in the 2017 WARC Awards which recognise next-generation marketing effectiveness.The category rewards...
  
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• Reputation tops list of business priorities

  18-09-2017 02:00 via warc.com
  GLOBAL: Reputation is regarded by business leaders around the world as a top priority, but a new survey shows that four in ten admit that their own organization is vulnerable to risks in this regard.The British Standards Institute (BSI) surveyed...
  
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• Patanjali expands into dairy and clothing

  18-09-2017 02:00 via warc.com
  MUMBAI: Patanjali Ayurved, the Indian FMCG firm that takes pride in its willingness to take on global brands, now plans to enter India’s huge dairy market as well as expand into apparel, as it aims to capitalise on its reputation for...
  
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• Facebook responds to offensive ad targeting options

  18-09-2017 02:00 via warc.com
  NEW YORK: Facebook, the social network, has updated its targeted advertising service after learning about the existence of various offensive and extremist categories that had been made available to marketers.An
  
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• Data trust can be a branded position

  18-09-2017 02:00 via warc.com
  NEW YORK: Forward-thinking banks can build a strong branded position as consumers’ “trusted” data manager, according to a timely study published a week after credit reference agency Equifax admitted that hackers had stolen the...
  
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• Alibaba spots shopping mall opportunities

  18-09-2017 02:00 via warc.com
  HANGZHOU: Alibaba, the Chinese e-commerce giant, has a wide portfolio of interests, including cloud computing and entertainment, but now the company’s leadership team has revealed plans for it to expand into brick-and-mortar stores.Among...
  
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• Agencies should challenge consultancies

  18-09-2017 02:00 via warc.com
  NEW YORK: Agencies should consider directly challenging management consultancies in areas such as technology and strategic services, according to Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe.Tobaccowala discussed this subject during...
  
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• Goldman Sachs is hiring dealmakers in 4 unlikely destinations (GS)

  18-09-2017 00:28 via feedproxy.google.com
  Goldman Sachs is looking to cash in on what it sees as a $500 million opportunity in four unlikely North American destinations.
  The financial services giant is set to amp up the presence of its marquee investment-banking business in Atlanta, Dallas, Seattle, and Toronto, according to a presentation delivered Tuesday by the firm's co-chief operating officer and president, Harvey Schwartz, at the Barclays Financial Services Conference.
  The bank is focused on broadening "relationships with public a
  
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• BERNSTEIN: These 5 stocks have ‘compelling value opportunities’ despite the retail slump

  18-09-2017 00:24 via feedproxy.google.com
  Investors are looking for places they can eke out a profit amid the looming "retail apocalypse" — and AllianceBernstein thinks it’s found some.
  The firm is initiating research coverage of 10 retail stocks, with a bullish outlook for many specialty shops.
  “We initiate coverage with a bullish outlook on apparel, which feels controversial in a time when investors assume Amazon will take over the world,” according to analyst Jamie Merriman. “Simply, we believe
  
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