Sales & Marketing news

• Universal Music Group / Focus Music – Sales & Marketing Executive (UK) - Music Business Worldwide

  15-09-2017 17:29
  Music Business Worldwide
  Universal Music Group / Focus Music – Sales & Marketing Executive (UK)
  Music Business Worldwide
  The primary purpose of this role is to undertake UK Sales & Marketing activities for Focus Music (part of Universal Production Music UK). This role is sales focussed with a marketing orientation and you will be the face of Focus Music Production Music ...
  
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• Apple, GDPR, Nespresso: 5 things you need to know this week and why

  15-09-2017 16:09
  Apple gambles on a premium iPhone X
  This week, Apple revealed its latest iPhone and along with the premium design of the iPhone X comes a premium price tag of $999.
  The latest edition of the iPhone features a new design style, with Apple dropping the home button and instead opting for an all-screen design. Exclusive new features of the X include an advanced facial recognition system, which allows users to unlock their device with their face, and a new super-fast processor.
  Tim Cook, Apple’
  
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• Amazon reveals how it thinks about advertising

  15-09-2017 15:28
  Amazon has advised marketers to rethink how they might advertise to consumers on its site to consider how they can add value to the customer journey rather than just use it to boost sales.
  Speaking at the Dmexco ad tech conference in Germany this week, Amazon’s director of international ad sales Dan Wright says: “Traditionally, people think if they sell products on Amazon they want to sell more products or start advertising to create value in that way. But the [real opportunity] is h
  
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• Next: We won’t retaliate against Amazon, we will learn from them

  15-09-2017 08:00
  Earlier this month, Amazon launched the first big-budget advertising campaign for its new own-label Find fashion brand. The Find collection, which includes hero pieces such as a red, floral wrap dress and hot pink sock boots, as well as more timeless pieces such as a plaid trench coat, looks to be targeting the same everyday consumer of high street fashion brands such as M&S and Next.
  However, Next chief executive Lord Wolfson insists his business isn’t in competition with Amazon or lo
  
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• Why authoritarian regimes borrow from advertising

  15-09-2017 01:52 via warc.com
  NEW YORK: Authoritarian regimes often borrow from advertising and marketing to forward their agendas, with China and Russia currently demonstrating this theory in practice, according to a paper published in the Journal of Advertising...
  
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• Media agencies face changing role in China

  15-09-2017 01:52 via warc.com
  BEIJING: The influence of the BAT(Baidu, Alibaba and Tencent) in China is extending into new areas and impinging on the role traditionally played by media agencies, ad tech executives have suggested.Speaking anonymously to Digiday, one executive...
  
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• Headspace wins Grand Prix at Jay Chiats

  15-09-2017 01:52 via warc.com
  NEW YORK: An initiative by headspace, an Australian youth mental health organization, that cut online bullying behaviour has won the Grand Prix at the 2017 Jay Chiat Awards.The Jay Chiat Awards, presented last night at the 2017 Strategy Festival...
  
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• Five ways to reach rural Indian consumers

  15-09-2017 01:52 via warc.com
  MUMBAI: Rural India is a huge market that is changing fast, and marketers need to understand how they can best reach consumers outside the urban areas that have largely fuelled brand growth.In a WARC Best Practice paper,
  
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• Daily media consumption at almost 8 hours

  15-09-2017 01:52 via warc.com
  LONDON: Adults in in Great Britain are spending 7 hours and 56 minutes a day consuming media, new research shows, and almost all are engaged in multi-media consumption at some point during the course of a week.The data are contained in the new
  
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• Could consultancies join ad industry trade bodies?

  15-09-2017 01:52 via warc.com
  LONDON: Advertising trade bodies on both sides of the Atlantic are having to consider the possibility of admitting management consultancies as members, as these organisations continue to build their marketing capabilities.In the UK, the Institute...
  
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• Corporate-startup collaboration an 'imperative'

  15-09-2017 01:52 via warc.com
  COLOGNE: Corporates and startups will form closer working partnerships in future as suchalliances become a “strategic imperative” in the quest for innovation, a new white paper has argued.
  
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• Advertising organizations take aim at Apple

  15-09-2017 01:52 via warc.com
  NEW YORK:Six major advertising industry trade associations have signed an open letter attacking Apple’s “heavy-handed” approach to setting cookies in the latest update of its Safari browser.The American Association of...
  
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