Sales & Marketing news

• International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

  14-09-2017 16:13
  Facebook fined by Spain for illegal data usage
  Facebook faces a fine of €1.2m for allegedly obtaining personal information from users in Spain that could then be used for advertising.
  The fine is the result of an investigation into the social network company by national data protection watchdog AEPD. It performed similar probes in Belgium, France, Germany and the Netherlands.
  It found three cases in which Facebook had collected personal details such as the gender, religious beliefs, persona
  
  Read more

• Trump said China's business tax rate is 15% — it's actually much higher

  14-09-2017 15:41 via feedproxy.google.com
  As part of a cascade of tweets Wednesday night, President Donald Trump said one of the major incentives for tax reform was making the US more competitive with the rest of the world.
  As an example, the president pointed to China's headline corporate tax rate.
  "China has a business tax rate of 15%. We should do everything possible to match them in order to win with our economy. Jobs and wages!" he tweeted.
  But Trump's tweet misstated the headline corporate tax rate in China.
  Accordi
  
  Read more

• The FTC says it's investigating the Equifax hack (EFX)

  14-09-2017 15:37 via feedproxy.google.com
  The Federal Trade Commission says it is investigating the Equifax data breach.
  "The FTC typically does not comment on ongoing investigations. However, in light of the intense public interest and the potential impact of this matter, I can confirm that FTC staff is investigating the Equifax breach," a spokesman said in an emailed statement, according to Bloomberg and Politico.
  Equifax last week reported a massive data breach, saying hackers may have accessed the personal details, includi
  
  Read more

• REPORT: The massive Saudi Aramco IPO might be delayed

  14-09-2017 14:54 via feedproxy.google.com
  Saudi Aramco's initial public offering might be pushed back.
  Bloomberg's Javier Blas reports that Saudi Arabia is "preparing contingency plans" for the possible delay of its state-oil behemoth's IPO by a few months, into 2019.
  In a statement, Saudi Aramco said the IPO "remains on track."
  Saudi Aramco CEO Amin Nasser said earlier this year that the IPO is likely to happen in the second half of 2018.
  The state-oil behemonth's IPO is a priority for the kingdom's leadership as it's the cen
  
  Read more

• Advertisement

• Treasury Secretary Steven Mnuchin requested a $25,000 an hour Air Force jet to travel to Europe for his honeymoon

  14-09-2017 14:39 via feedproxy.google.com
  The use of government air travel by Treasury Secretary Steven Mnuchin is once again under scrutiny.
  Mnuchin, a former Goldman Sachs banker and film producer, asked for the use of an Air Force jet to travel to Europe for his honeymoon in Scotland, Italy, and France according to ABC News.
  The use of the jet was denied, according to the report, but would have cost around $25,000 an hour to operate.
  This is the second time that Mnuchin's travel has come under scrutiny. In August, he traveled wi
  
  Read more

• JAMIE DIMON: 'There is hope for solving our biggest challenges' (JPM)

  14-09-2017 14:23 via feedproxy.google.com
  Trista Bonds saw it coming. As a manufacturing and engineering teacher on Chicago's South Side, Trista recognized early on that traditional manufacturing jobs were going away and that new roles would require more training and education. Naturally, she wanted to make sure her students were prepared to work at factories of the future.
  Fast-forward to today. Now, she manages a new robotics training center she designed with the Brazier Foundation helping hundreds of people in a Chicago neighborhood
  
  Read more

• Janet Yellen's right-hand man is hanging up his boots

  14-09-2017 14:17 via feedproxy.google.com
  Federal Reserve Vice Chair Stanley Fischer announced last week he was resigning for personal reasons before the end of his term, opening yet another seat in the central bank’s powerful board for President Donald Trump to fill.
  The departure of Fischer, 73, represents a big loss of institutional knowledge and gravitas for the Fed at a time when many American institutions are sorely lacking in technocratic expertise. Fischer is considered the leader of a generation of prominent academic and
  
  Read more

• Bitcoin is tumbling after Chinese regulators say an exchange ban is certain

  14-09-2017 14:17 via feedproxy.google.com
  Bitcoin continued to tumble Thursday, trading down 6.6% to $3634.82 per dollar at 8:13 a.m. ET, after Chinese media reported the country's regulators were moving closer to shutting down exchanges.
  Reports from Bloomberg and The Wall Street Journal on Monday first indicated that China planned to ban trading of bitcoin and other virtual currencies on its exchanges.
  According to Bloomberg's Lulu Yilun Chen, China Business News reported that the city of Shanghai has verbally halted bitcoin exch
  
  Read more

• Advertisement

• 10 things you need to know today (SPY, SPX, QQQ, DIA, JPM, TSLA, AAPL, EFX)

  14-09-2017 12:38 via feedproxy.google.com
  Here is what you need to know. Sign up here to get "10 Things" delivered directly to your inbox.
  Saudi Aramco may delay its IPO. What is presumed to be the world's largest initial public offering may be pushed back a few months into 2019 as several important decisions still need to be made, people familiar with the matter told Bloomberg's Javier Blas.
  The Bank of England meets. The central bank is expected to keep both its key interest rate and quantitative easing unchanged, with rhetoric taking
  
  Read more

• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, JPM, TSLA, AAPL, EFX)

  14-09-2017 12:38 via feedproxy.google.com
  Here is what you need to know. Sign up here to get "10 Things" delivered directly to your inbox.
  Saudi Aramco may delay its IPO. What is presumed to be the world's largest initial public offering may be pushed back a few months into 2019 as several important decisions still need to be made, people familiar with the matter told Bloomberg's Javier Blas.
  The Bank of England meets. The central bank is expected to keep both its key interest rate and quantitative easing unchanged, with rhetoric taking
  
  Read more

• Twitter CEO promises overhaul of ‘clunky’ ad offering

  14-09-2017 11:06
  Twitter‘s CEO Jack Dorsey has promised to overhaul its ad offering to make it a more attractive proposition to advertisers after admitting it was previously too complicated, making it hard to see its point of difference.
  Speaking in a Q&A session with WPP boss Sir Martin Sorrell at the Dmexco ad tech conference in Cologne, Dorsey claimed that while it has a very strong differentiated business advantage, it hasn’t clearly communicated that with marketers and agencies. And that fai
  
  Read more

• Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

  14-09-2017 10:36
  Procter & Gamble‘s chief brand officer Marc Pritchard believes 2017 has been a big wake-up call for the digital marketing industry but that it is rising to the challenge.
  Speaking at the Dmexco ad tech conference in Germany yesterday (13 November), he said the changes he demanded the industry should make in his seminal speech in January are now “60% done”. He is also impressed with the progress the likes of Google and Facebook have made, but emphasised the need to “st
  
  Read more

• John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

  14-09-2017 10:34
  With less than three months to go until Christmas, the John Lewis Partnership isn’t in the best place after posting disappointing half-year numbers.
  Pre-tax profit at the group fell 53% to £26.6m in the first six months of the year. And even when redundancy and restructuring costs were stripped out, pre-tax profit was still down almost 5% at £83m as higher costs ate into margins.
  Gross sales were up 2.3% for both its brands [Waitrose and John Lewis] – with revenue hitting
  
  Read more

• John Lewis says Christmas ad must be ‘irresistible’ amid weaker consumer demand

  14-09-2017 10:34
  With less than three months to go until Christmas, the John Lewis Partnership isn’t in the best place after posting disappointing half-year numbers.
  Pre-tax profit at the group fell 53% to £26.6m in the first six months of the year. And even when redundancy and restructuring costs were stripped out, pre-tax profit was still down almost 5% at £83m as higher costs ate into margins.
  Gross sales were up 2.3% for both its brands [Waitrose and John Lewis] – with revenue hitting
  
  Read more

• Morgan Stanley is using Snapchat to recruit the next generation of bankers (MS, SNAP)

  14-09-2017 06:12 via feedproxy.google.com
  Morgan Stanley is using Snapchat, the popular messaging app, to welcome back college students at 19 universities across the US. 
  On Wednesday, students at UPenn, Harvard, Villanova, Howard, and 14 other college campuses were be able to snap a picture with a Morgan Stanley themed geofilter.
  “We’re always looking for new and innovative ways to reach today’s best talent on campuses around the country,” said Lisa Manganello, head of integrated brand marketing at Mor
  
  Read more

• How much income you have to earn to be considered middle class in every US state

  14-09-2017 06:01 via feedproxy.google.com
  The American middle class just got a little richer.
  On Thursday, the U.S. Census Bureau released its 2016 American Community Survey, an annual survey that measures various economic, social, and housing data among US residents.
  According to the survey, the national median household income rose to $59,039 — an increase of 3.2% from the previous year, and the American middle class' highest-income level to date, beating the previous record of $58,655 in 1999 (all numbers are adjusted for infla
  
  Read more

• Apple's new watch has traders punishing one massive retailer (AAPL, UHR)

  14-09-2017 03:09 via feedproxy.google.com
  One major retailer is taking the news of Apple's new watch on the chin.
  Swatch, the $21 billion Swiss watchmaker, dropped as much as 4.5% on Tuesday, losing almost $1 billion in market value in the process.
  Based on the stock reaction, traditional watch retailers like Swatch will have their work cut out for them as they face unprecedented pressure from their most technologically-advanced competition yet. Of particular concern to at least one analyst is how Apple's Series 3 watch no longer requir
  
  Read more

• 4A's may allow consultancies to join

  14-09-2017 02:00 via warc.com
  NEW YORK: The 4A's (American Association of Advertising Agencies) plans to discuss whether consultancies, a growing number of which now provide marketing services, should be allowed to join its ranks.Marla Kaplowitz, President/CEO of the...
  
  Read more

• WARC Asia Prize shortlist announced

  14-09-2017 01:51 via warc.com
  SINGAPORE: A total of 31 papers covering a broad range of markets, categories and brandshave been shortlisted for this year's WARC Prize for Asian Strategy.Entries from India dominate the list, with this market supplying more than half the...
  
  Read more

• Twitter looks to simplify and differentiate

  14-09-2017 01:51 via warc.com
  COLOGNE:Twitter is taking a multi-pronged approach to improving its offering to advertisers, the company’s CEO told the dmexco conference in Cologne yesterday.In conversation with WPP CEO Sir Martin Sorrell, Twitter’s Jack Dorsey said...
  
  Read more

• Thai women accepting of ad portrayal

  14-09-2017 01:51 via warc.com
  BANGKOK: Women in Thailand are more likely than those in other parts of Asia Pacific to consider that they are accurately represented in advertising, according to research, but they may not always find it relatable.Market researcher Mintel...
  
  Read more

• Facebook addresses brand safety issues

  14-09-2017 01:51 via warc.com
  SAN FRANCISCO:Facebook has announced it is taking steps to address advertisers’ concerns over brand safety by restricting the type of content that can be monetized around in-stream ads and Instant Articles.In a
  
  Read more

• Drift from linear TV hits salience

  14-09-2017 01:51 via warc.com
  LONDON: The ability to cut down on the number of ads seen is one factor in the drift away from watching linear TV, according to research whichnotes the subsequent impact on ‘mental availability’.The
  
  Read more

• Automakers need to up their app game

  14-09-2017 01:51 via warc.com
  BOSTON: Car manufacturers may need to rethink their approach to in-car connectivity as new research shows consumers are frustrated with existing touchscreen and voice-based in-car systems which are lagging behind mobile devices.The In-vehicle UX...
  
  Read more

• AT&T's major sports play

  14-09-2017 01:51 via warc.com
  CHICAGO: AT&T, the telecommunications and media company, is aiming to become “endemic” to the fan experience as it delivers both content and connectivity in the sports space.Ryan Luckey, AT&T’s Assistant Vice...
  
  Read more

• Amazon's ad business is growing

  14-09-2017 01:51 via warc.com
  GLOBAL: Advertising accounts for only around 1% of Amazon’s annual revenues but that is set to change thanks to a combination of its unrivalled shopping data, new ad tech tools and its lead in voice technology as well as changing consumer...
  
  Read more

Follow @sales_mrktinguk on Twitter!