Sales & Marketing news

• Marketoonist on how CEOs manage marketing budgets

  12-09-2017 16:09
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how CEOs manage marketing budgets appeared first on Marketing Week.
  
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• Tesco: If you need to explain it to customers then your charity partnership will fail

  12-09-2017 15:33
  Since Tesco aligned with Diabetes UK and the British Heart Foundation for a multi-party partnership three years ago, it says it has raised £22m in donations and seen its subsequent Let’s Do This healthy eating campaign reach 24 million people. These donations have also helped to fund four pieces of world class research into the prevention of heart and circulatory disease.
  The partnership has also manifested into new colleague-based events such as the Great Tesco Walk, with Tesco clai
  
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• UK ads now less likely to appear next to inappropriate content, claims study

  12-09-2017 14:00
  The UK ad industry is changing its approach to digital advertising as it deals with issues such as brand safety and ad fraud, according to a new report.
  The Media Quality Report, conducted biannually by measurement and analytics company Integral Ad Science (IAS), looks at trends around viewability, brand safety and ad fraud across UK desktop, video and mobile advertising.
  The report analysed nearly 300 billion global impressions from advertising campaigns that ran between 1 January and 30 June 2
  
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• Helen Tupper: Hidden habits could be holding you back

  12-09-2017 08:30
  Often at work, we run on autopilot, course-correcting when we get specific feedback that requires a change of approach.
  However, that sort of direct, specific and valuable feedback is dependent on the people you work with and the performance culture of your organisation.
  My own experience is that the quality bar for effective feedback is low and, as a result, most of us continue with our own working practices, without someone holding that mirror up to us.
  As a result, many of us exhibit behaviou
  
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• Nespresso focuses on its farmers rather than George Clooney for latest campaign

  12-09-2017 08:00
  Nespresso is launching its first ever above the line campaign around its sustainability efforts, as the brand insists it is not an “opportunistic” campaign but a long-term strategy.
  ‘The choices we make’ campaign, which launches today (12 September) and was created by JWT, features a 60-second TV film and will also run across digital and print media. Four short online films and a new content hub have been created to share the personal stories of the farmers behind the cof
  
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• Stock pickers are betting big against these 10 retail stocks

  12-09-2017 02:06 via feedproxy.google.com
  The retail apocalypse could pay off in a huge way for stock pickers.
  Bets against retail stocks continue to increase as traders eye an even bigger drop in their stock prices. Analysts at RBC Capital Markets have identified 10 stocks with the most short interest.
  Topping the list are some usual suspects like J.C. Penney, which announced earlier this year that it would close 138 stores. But there are some newcomers as well. RBC notes that Urban Outfitters, Boot Barn, and Signet Jewelers have seen
  
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• Unilever chief expects to double India business

  12-09-2017 02:00
  MUMBAI: Paul Polman, CEO of Anglo-Dutch FMCG giant, Unilever, has suggested that the company’s doubling in the next decade is a “no-brainer,” as the world’s largest democracy will probably grow much faster than the United...
  
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• Tapping the 'products' of planning

  12-09-2017 02:00
  NASHVILLE: Planners must effectively employ the “products” of their trade to deliver impactful results, according to Faris Yakob, co-founder of consultancy Genius/Steals.“What are of the artifacts of planning? When the planning...
  
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• Martech spending grows as tools proliferate

  12-09-2017 02:00
  LONDON/NEW YORK: Marketers are spending heavily on marketing technology – more than $34bn this year in the US and UK alone – but half of them feel they still don’t have all the tools they need, new research by WARC has found.WARC...
  
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• iPhone 8's expected cost mutes excitement in China

  12-09-2017 02:00
  BEIJING: Apple will this week announce the next iteration of its game-changing iPhone model, widely thought to be the dubbed iPhone 8. Despite the number’s lucky connotations in China, however, the phone’s potentially astronomical price...
  
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• Half of Americans 'wary' of information

  12-09-2017 02:00
  WASHINGTON, DC: Almost half of Americans fall into groups that are not very trustfulof information sources and that show little inclination to upgrade their digital literacy skills, new research indicates.A report by Pew Research Center, based...
  
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• Brexit sparks data concerns for marketers

  12-09-2017 02:00
  BRUSSELS: Last week’s European Commission position paper on the use and protection of personal data gathered in the UK prior to withdrawal coincided with new research which warned of “serious and unintended consequences for the EU...
  
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• Blockchain is new word for dmexco

  12-09-2017 02:00
  NEW YORK/COLOGNE: GroupM’s Rob Norman has added his voice to the growing buzz around the role that blockchain technology could play in increasing transparency in digital advertising, predicting it will be one of the “new words” at...
  
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• Tesla is eliminating dozens of positions at its SolarCity office in Northern California

  12-09-2017 01:02 via feedproxy.google.com
  Tesla has announced it is phasing out 63 positions at a SolarCity office in the Northern California suburb of Roseville.
  The move comes during Tesla's continued integration with SolarCity, following the electric-car company's multibillion-dollar acquisition of the solar-energy business late last year.
  A total of 204 positions were being phased out at the Roseville facility. SolarCity announced a reduction of 141 positions there last month, according to documents the company filed with
  
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