Sales & Marketing news

• Camden Town Brewery on why it must ‘transcend’ its craft beer tag

  07-09-2017 18:27
  Camden Town Brewery, which is tomorrow (8 September) debuting its first above-the-line campaign since being acquired by beer behemoth AB InBev back in 2015, says it is attempting to ‘transcend’ the craft beer tag.
  The campaign is made up of four 30-second online films entitled ‘Characters’ and will see ITV show five-second idents that are variants of each of these. Each clip stars a Londoner who the brand claims embodies the “unconventional spirit of the borough of
  
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• International round-up: Trivago overspends on advertising & ‘sacrilegious’ lamb ad banned

  07-09-2017 16:11
  Trivago admits it has spent too much on advertising
  If you live in London, you’re more likely to spend time with the Trivago advertising woman than a loved one. She’s literally everywhere.
  But Trivago execs might just be cursing her as this week the brand issued a profit warning after a sharper-than-expected ad revenue slowdown, which didn’t give the company enough time to pull out from the significant ad spend it had already committed to search and programmatic channels.
  Accor
  
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• Tom Goodwin: Ecommerce has been democratised – now anyone can sell anything

  07-09-2017 14:53
  For years, the economics of the world were such that producing things was expensive and distributing them even more so. These factors created an environment where size, experience, relationships and the deep pockets needed kept most new entrants at bay.
  Historically, retailers needed to build complex supply chains and rent vastly expensive stores to sell products. They needed to recruit and train staff. Set-up costs and ongoing expenses were significant. Inventory was always a large sunk cost,
  
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• Diageo admits it has had ‘no successes’ in selling direct to consumers

  07-09-2017 13:00
  Diageo says it is yet to find an effective way to sell to consumers through its own online platforms, and has instead upped its focus on working with wholesale partners and retailers such as Ocado, Tesco and Amazon.
  Speaking at a press briefing yesterday (6 September), the alcohol giant, which sells brands such as Johnnie Walker and Gordon’s Gin, said it is looking to hone in on its digital capabilities, in which ecommerce plays an important role.
  Charles Ireland, Diageo‘s general ma
  
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• What to think about when pricing a product

  07-09-2017 08:30
  “Of all the words associated with marketing, the one we should focus on the most is value. This is because when you boil down what we as marketers do, it is about creating, generating, communicating and then harvesting value.” Those are the words of Professor Mark Ritson, leader of Marketing Week’s Mini MBA in Marketing.
  But getting pricing right is a complex art, and one that many marketers struggle with, something which he looks to address during the course’s ‘pri
  
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• The big debate: Is CMO succession in crisis?

  07-09-2017 08:00
  How can marketers ensure they don’t get left on the shelf?When appointing a new marketing leader, boards and CEOs must weigh up whether the skills they need exist within the current team or whether they should hire an external recruit who embodies the evolving CMO skillset.
  When it comes to the crunch, external hires are growing in popularity. During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, acco
  
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• Larry Ellison won't get paid any more equity unless he gets Oracle's stock up to $80 (ORCL)

  07-09-2017 01:40 via feedproxy.google.com
  If Oracle CTO and renowned billionaire Larry Ellison wants to get any wealthier, he's going to have to do right by shareholders. 
  The company just revealed a new, 100% performance-based equity package for its two CEOs and CTO aimed at reducing their total compensation over the next five years. The details were revealed in an investor presentation filed with the Security and Exchange Commission on Tuesday. 
  The three executives — joint CEOs Safra Catz and
  
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• UK retailers lose £3.4bn in abandoned online sales

  07-09-2017 01:02 via warc.com
  LONDON: Online consumers in the UK abandon £3.4bn worth of goods in their virtual shopping baskets each year, yet much of this wastage could be saved if retailers do a better job at meeting consumer expectations, a new study has revealed. ...
  
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• Thailand's Jim Thompson targets Europe

  07-09-2017 01:02 via warc.com
  BANGKOK: Jim Thompson, one of the largest luxury brands in Thailand by revenue, intends to expand into Europe and other top retail destinations before making a move into the Chinese market, the company’s chief executive has revealed.Gerald...
  
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• Mobile payments catch up in Europe and USA

  07-09-2017 01:02 via warc.com
  NAPLES, FL: The worldwide popularity of mobile payments has soared since Apple Pay launched in 2014, according to a new survey, which also predicts that the adoption of mobile wallets has reached a tipping point in some markets.Based on responses...
  
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• Marriott drives millennial buzz

  07-09-2017 01:02 via warc.com
  NEW YORK: Marriott International, the hotels group, believes that buzz marketing can help it achieve upper-funnel engagement with millennials in unique ways.Jennifer Utz Ilecki, Marriott’s Vice President/Buzz Marketing & Global...
  
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• KLM is first airline to offer WhatsApp services

  07-09-2017 01:02 via warc.com
  AMSTERDAM/SAN FRANCISCO: KLM Royal Dutch Airlines has announced that it has become the first airline in the world to sign up to the WhatsApp Business platform.The Dutch flag carrier released a statement in which it explained that it is trialling a...
  
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• Facebook ad metrics are questioned again

  07-09-2017 01:02 via warc.com
  GLOBAL: Facebook could be inflating the reach of its Ads Manager tool because what the social media giant claims does not match US census data, a senior analyst has warned.Brian Wieser, of Pivotal Research Group, pointed out in a note for clients...
  
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• Ethical brands appeal to many Asian consumers

  07-09-2017 01:02 via warc.com
  SINGAPORE: Consumers in China and several other markets in Asia have a strong preference for purchasing from brands considered to be socially and environmentally responsible, according to a new study into ethical spending and charitable giving. ...
  
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• Stonewall tackles ‘complacency’ around LGBT equality in first brand campaign for 10 years

  07-09-2017 01:01
  Stonewall is launching its first brand campaign in 10 years as it looks to address a rise in hate crimes against the LGBT community and tackle the “complacency” around equality.
  The campaign, ‘Come out for LGBT’, is a three-year initiative that aims to re-energise the fight for LGBT equality. It comes after research by the charity found that hate crime against the LGBT community has risen significantly over the past five years.
  The study, based on polling by YouGov, found
  
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• One of Obamacare's biggest nightmares is back

  07-09-2017 00:12 via feedproxy.google.com
  Optima — a Virginia-based health insurer — will exit a slew of Obamacare exchanges in the state for 2018, the company announced  Wednesday. 
  The insurer said it would leave many rural areas of the state, following the exits of large insurers like Anthem from the same areas. The company cited the other insurer exits as well as "uncertainty in Washington" as reasons for the exit.
  "The decisions we made were challenging ones given the recent changes and amb
  
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