Sales & Marketing news

• Pernod Ricard puts faith in programmatic despite brand safety concerns

  05-09-2017 14:32
  Absolut Vodka is one of the brands owned by Pernod Ricard.Pernod Ricard is increasing its focus on programmatic ad buying, as it looks to deliver savings and target consumers “in the way they want to engage”.
  Speaking at a breakfast roundtable today (5 September) to discuss the company’s full-year results, the business admitted it is currently looking to make €200m (£184m) worth of savings by 2020.
  In 2017 alone it managed to save €60m (£55
  
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• Mark Ritson: TV is dead, long live Facebook TV

  05-09-2017 14:24
  I know I keep going on about it, but the most important moment in marketing communications history probably took place on 6 November 2007. Ten years ago Facebook was a force to be reckoned with in popular culture terms but the big question, to use the recurrent phrase from that era, was whether this could be ‘monetised’?
  Back then Facebook generated a paltry $153m in annual revenues – a figure it now makes every 48 hours. In 2007 many analysts were impressed with Facebook&rsqu
  
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• Amazon makes major move into fashion with first ad campaign for Find brand

  05-09-2017 13:34
  Amazon is launching its first ad campaign for its clothing brand Find as it looks to boost its fashion credentials and prove it can take on high street stalwarts such as John Lewis and Next.
  The campaign will run in the UK, Germany, Italy, France and Spain across outdoor, digital and on Amazon’s own site. It aims to show the ecommerce giant has a “unique take” on current fashion trends and a “close eye on street styling”. The collection includes hero pieces such as
  
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• Marketoonist on the seven deadly sins of innovation

  05-09-2017 11:48
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the seven deadly sins of innovation appeared first on Marketing Week.
  
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• Marketoonist on the 7 deadly sins of innovation

  05-09-2017 11:48
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the 7 deadly sins of innovation appeared first on Marketing Week.
  
  Read more

• Global behemoths versus small brewers: The battle for the craft beer market

  05-09-2017 08:30
  If there is one sector that has been front of mind for brewers in recent years, it is craft. While lager sale growth is largely flat, craft beer is growing rapidly: UK craft beer value sales grew 23% last year, according to CGA Strategy figures for the 12 months to April 2017.
  This booming craft beer market has emerged as consumers move away from mass-produced beer and become more discerning in their choices, and so behemoth brewers like AB InBev, Heineken and Carlsberg have naturally wanted to
  
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• What is the Blockchain?

  05-09-2017 02:00 via warc.com
  LONDON: Originally developed in 2008 by the mysterious figure Satoshi Nakamoto, blockchain has emerged from the recesses of the dark web into a technology that will soon disrupt digital advertising, and provide a way to purge the industry of ongoing...
  
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• Towards a global online ad viewability currency

  05-09-2017 02:00 via warc.com
  LONDON: With new research shedding light on the necessity for all pixels of an online ad to be in view, given the increased impact of influence on the consumer, the call for an enhanced viewability metric across media types is gaining traction.In...
  
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• Coca-Cola Japan's blueprint for working with startups

  05-09-2017 02:00 via warc.com
  TOKYO: Coca-Cola collaborated with a UK tech startup to gain more effective research findings, but the brand’s agile consumer insight collaboration offers other brands a model for early stage investment outside of their typical remits. ...
  
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• China's booming cosmetics market defies gender expectation

  05-09-2017 02:00 via warc.com
  HONG KONG: Males born after 1990 have become almost as important to the growth of cosmetics in China as their female peers, analysts have uncovered.This is according to analysts from Cinda Securities who suggested that China may be
  
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• Brand activation spend is on the rise

  05-09-2017 02:00 via warc.com
  NEW YORK: Brand activation revenues should reach $357bn this year, according to a forecast from the Association of National Advertisers (ANA), the industry body, and research firm PQ Media.The two organisations reported that total marketing...
  
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• Apple, Amazon investments make voice the new battleground

  05-09-2017 02:00 via warc.com
  NEW YORK: Tech giants Apple and Amazon, each with voice assistants and standalone products that use them, are growing their engineering teams working on their Siri and Alexa products, respectively, as voice technology moves towards the mainstream,...
  
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