Sales & Marketing news

• Twitter, Amazon, Ikea: Everything that matters this morning

  04-09-2017 08:51
  Hashtag notification conceptTwitter set to investigate Russian ad activity during US election
  Social media giant Twitter is preparing a report for US Congress around Russia activity on its platform during last year’s Presidential election. It is expected to show Russian ad dollars funding misinformation campaigns during the campaign.
  Earlier this week, Facebook revealed it had found evidence of multiple fake accounts that were “likely operated out of Russia” using the US elect
  
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• Lego, Tesco, BBC: Everything that matters this morning

  04-09-2017 08:51
  Lego Group vows to ‘reset’ the company after profit declines
  After reporting a 6% drop in profit for the first half of 2017 compared to the same period last year, chairman Jørgen Vig Knudstorp says the business has “pressed the reset-button for the entire group”, a move that will result in an 8% cut to its workforce.
  In pushing to grow the business over the past five years he says complexity had been added into the organisation, which is preventing it from growing
  
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• John Lewis, McDonald’s, Starbucks: Everything that matters this morning

  04-09-2017 08:51
  John Lewis removes ‘boys’ and girls’ labels from its children’s clothing
  John Lewis has launched a range of gender neutral children’s clothes, becoming the first retailer in the UK to remove ‘boys’ and ‘girls’ labels.
  The department store says the decision came about because it does not want to “reinforce gender stereotypes” with its childrenswear, which now has unisex labels on all clothing for children aged from 0 to 14 years.
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• Heineken, RB & TalkTalk: Everything that matters this morning

  04-09-2017 08:51
  Heineken pushes its responsible drinking message with new research into drink driving
  Heineken its pushing its commitment to responsible drinking with new research and a targeted campaign that aims to “nudge” people to behave differently and not drive under the influence. The study finds that while drivers “set out with good intentions”, 77% find at least one situation where it is acceptable to drink and drive.
  For example, 64% find it acceptable if they have eaten a lot,
  
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• Diesel, Marmite, Pinterest: Everything that matters this morning

  04-09-2017 08:51
  Ad industry reiterates need for a flexible system for immigration’
  A leaked document suggests UK plans to curb EU migration.
  The document, obtained by The Guardian, suggests free movement will end upon exit in March 2019 and the UK will adopt a “more selective approach” based on the UK’s economic and social needs.
  Access to labour in industries without shortages may be curbed, it suggests.
  A spokesperson from the Ad Association reiterated the need for a flexible system fo
  
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• Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry

  04-09-2017 08:00
  Which marketing company do you most admire and why?
  Ritson: P&G. It was so far ahead of everyone else in creating brand management at its company in the pre-war years and with Marc Pritchard that spirit of being in the vanguard of stewarding best practice in marketing is continuing.
  Sharp: I meet many impressive marketers in impressive companies. These companies have much to be proud of, as the modern market economy is just amazing. For example, step into a Whole Foods Market and the choices
  
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• Hack your commute: Contribute to crowdsourced research

  04-09-2017 07:00
  Bored of all your mobile phone games? Stuck on The Times’ cryptic crossword? Too tired to commit to starting your next book? For a low-effort yet valuable activity to participate in on your commute, look no further than online crowdsourcing projects.
  The range of research studies you can contribute to by completing ‘microtasks’ is about as wide as you can imagine, but health is one of the most common themes, meaning you could be using your downtime to contribute to furthering k
  
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• WARC Awards: Effective content strategy winners

  04-09-2017 01:56 via warc.com
  GLOBAL: Campaigns for KFC Malaysia, Knorr, MS Limited Australia and Lockheed Martin have been awarded Golds for the Effective Content Strategy category in the 2017 WARC Awards which recognise next-generation marketing effectiveness.The Effective...
  
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• Tech firms aim to block ad fraud at source

  04-09-2017 01:56 via warc.com
  LOS ANGELES: Ad fraud costs advertisers billions of dollars a year, but now a solution may be at hand as two leading adtech companies have joined forces with the aim of detecting bot traffic before a digital ad impression is even bought.White Ops,...
  
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• Coca-Cola wants India to be its No.3 market

  04-09-2017 01:56 via warc.com
  MUMBAI: Coca-Cola, the world’s largest beverage company, aims to make India its third-largest market globally, according to its new CEO during his first trip to the country.British-born James Quincey, who took over his leadership role at...
  
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• American Express rethinks mobile advertising

  04-09-2017 01:56 via warc.com
  SYDNEY: American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company.“It was...
  
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• Amazon is set to be the holiday sales winner

  04-09-2017 01:56 via warc.com
  NEW YORK: We may still be at the tail end of summer, but already a comprehensive survey of US holiday season shopping intentions has been released – and it’s good news for Amazon, in particular.Think tank Fung Global Retail &...
  
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• Ad industry must reconsider viewability metrics

  04-09-2017 01:56 via warc.com
  LONDON: New research into the short-term advertising strength of YouTube and Facebook ads reveals that the industry standard of 50% pixels on-screen for two seconds has a high chance of the ad being missed and not influencing purchase.This is...
  
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