Sales & Marketing news

• This scrappy company has fended off competition from Apple and Amazon — and now it's heading for an IPO

  01-09-2017 23:32 via feedproxy.google.com
  Roku has made official what's been rumored: It wants to go public. 
  The digital media player maker publicly filed its S-1 with the Securities and Exchange Commission on Friday — the first big step for a company seeking an initial public offering (IPO) of its shares.
  The company plans to list shares on the Nasdaq stock exchange under the ticker "ROKU."
  Roku sells inexpensive boxes that allow consumers to stream Netflix, YouTube and other streaming video services to their televisions. I
  
  Read more

• US auto sales rise less than expected after Hurricane Harvey (F, FCAU, GM)

  01-09-2017 22:34 via feedproxy.google.com
  US automakers reported weaker sales than forecast for August as Hurricane Harvey slowed purchases towards the end of the month. 
  Sales rose at a seasonally adjusted annual rate of 16.14 million, according to AutoData, below Bloomberg's consensus forecast for 16.60 million vehicles. 
  Here's the scoreboard: 
  Ford: -2.1% (-3.5% expected)
  Fiat Chrysler: -10.6% (-5.9% expected)
  GM: +7.5% (+3.7% expected)
  Nissan: -13% (-0.6% expected)
  Toyota: +6.8% (+7.8% expected)
  Honda: -2.4
  
  Read more

• Alphabet, which used to be Google, has created XXVI — a new holding company for all the 'other bets' (GOOG, GOOGL)

  01-09-2017 22:22 via feedproxy.google.com
  If you're having trouble keeping track of how the company-formerly-known-as-Google wants to refer to itself, you're not alone. And as of Friday, it's going to be even more difficult.
  That's because Google's parent company Alphabet has formed a new holding company called XXVI Holdings Inc to manage the various "Other Bets," according to a Bloomberg report. These Other Bets are the subsidiaries that formed under teh Alphabet structure structure about two years ago.
  Confused? 
  Let's
  
  Read more

• 100,000 homes have been destroyed or damaged by Harvey — and for survivors the financial toll is just beginning

  01-09-2017 22:00 via feedproxy.google.com
  Officials estimate up to 100,000 homes were damaged or destroyed as a result of Harvey.
  The worst of the storm was over by Thursday, August 31, but recovery is expected to last months.
  325,000 have already applied for assistance from FEMA, the only aid available for the more than 80% of people without flood insurance.
  Since Hurricane Harvey made landfall in Texas last Friday, dangerous flooding has driven tens of thousands of people from their homes, and "unprecedented" rainfall and winds wreak
  
  Read more

• Advertisement

• Even Wall Street's biggest cheerleader is tired of the White House's Goldman guys and their tax 'plan'

  01-09-2017 21:55 via feedproxy.google.com
  It has been about 48 hours since President Trump made a speech about his legislative attempt at tax reform in Missouri. In that time, Trump's surrogates — National Economic Council (NEC) head Gary Cohn and Treasury Secretary Steve Mnuchin — have given interviews about the plan as it is. Which is to say they have been interviewed about nothing.
  Wall Street and the business community are losing their patience for this — and that became harshly evident this week whe
  
  Read more

• SRI-KUMAR: Watch the bond market for signs of a recession

  01-09-2017 20:52 via feedproxy.google.com
  Dr. Komal Sri-Kumar, the president of macroeconomic consulting firm Sri-Kumar Global Strategies, says to keep an eye on the spread between the 2-year and 10-year Treasury yields, which has historically signaled a recession when it narrows down to zero. Overall, he watches the bond market for hints at a potential recession to come.Join the conversation about this story »
  
  Read more

• Republicans now have a drop-dead date for replacing Obamacare

  01-09-2017 20:36 via feedproxy.google.com
  Republicans have only one month to pass legislation to repeal and replace Obamacare through the process by which they tried and failed earlier this summer.
  According to a Friday ruling from the Senate parliamentarian, the window to pass an Obamacare-repeal bill through the process known as budget reconciliation will close at the end of September.
  Reconciliation allows a bill to pass with a simple majority of votes and bypass a potential filibuster in the Senate as long as it lowers the federal
  
  Read more

• The fifth largest cryptocurrency surges past $80 per coin

  01-09-2017 20:18 via feedproxy.google.com
  Litecoin is riding the cryptocurrency wave. 
  The fifth largest cryptocurrency on the market surpassed $80 per coin Friday afternoon, as more well-known digital currencies such as bitcoin and ethereum continue to reach new heights. Litecoin is up 12.98% since yesterday at $82.50 per coin. 
  Cryptocurrencies are powered by distributed ledger technology and are not controlled by a centralized authority. The market for these coins and tokens has exploded this year with the to
  
  Read more

• Advertisement

• AMD is on track for four-straight days of gains (AMD)

  01-09-2017 20:00 via feedproxy.google.com
  AMD is trading 1.62% higher on Friday. If the stock price closes up, it would mark the fourth straight day of gains.
  The streak is the longest for the company since July 5, when AMD went on another four-day streak of closing higher than the previous day. AMD's 52-week high is $15.65, and the company is currently 15.5% lower than that high.
  The upward move follows the release of AMD's new Ryzen Pro line of CPU chips on Thursday August 31. The new chips are aimed at the high-e
  
  Read more

• 'THIS IS BAD:' Gas prices spike by the most in a decade after Hurricane Harvey

  01-09-2017 19:58 via feedproxy.google.com
  Gasoline prices jumped to two-year highs Friday as Hurricane Harvey continued to paralyze refineries and pipelines in Texas.
  The disruptions have extended beyond the Gulf Coast, as distribution is changed to cater to places with the worst shortages ahead of the Labor Day weekend.
  "This is bad," said Allison Mac, a petroleum analyst at the price provider GasBuddy.
  "Last year we issued a press release about the cheapest Labor Day we’ve seen in 12 years. This year, obviously, that’
  
  Read more

• SRI-KUMAR: Absent a time machine, the Fed’s best bet is to do a big rate hike now

  01-09-2017 19:52 via feedproxy.google.com
  Dr. Komal Sri-Kumar, the president of macroeconomic consulting firm Sri-Kumar Global Strategies, says that the best thing for the Fed would be to go back in time and raise rates further, sooner. But now he thinks the central bank’s best bet is to hike rates by 0.75%, even though markets won't like it.Join the conversation about this story »
  
  Read more

• Sauce Music – Sync Sales & Marketing (UK) - Music Business Worldwide

  01-09-2017 19:17
  Sauce Music – Sync Sales & Marketing (UK)
  Music Business Worldwide
  We're looking for a bright, energetic person to promote our ever growing production music catalogue. You'll need to have at least 2 years experience within the music sync world or music supervision and have excellent communication skills.
  
  Read more

• How one group of influencers is cooking up ‘perfect’ brand partnerships

  01-09-2017 16:05
  If you’re a young food fan then chances are you’ve heard of SortedFood, a popular food channel on YouTube, with 1.8m subscribers and more than 1 billion minutes of content watched.
  The channel, run by four school friends with a passion for food and entertaining, offers a light-hearted but informative take on cooking – think Top Gear for food.
  The foursome – Jamie Spafford, Barry James Taylor, Mike Huttlestone and Ben Ebbrell – came up with the concept while at unive
  
  Read more

• L’Oréal faces backlash after dropping influencer following ‘racist’ comments

  01-09-2017 15:52
  L’Oréal is facing a backlash on social media after sacking one of its new influencers Munroe Bergdorf, who had made comments in a Facebook post addressing racism and white supremacy.
  The company released a statement on Twitter earlier today, stating: “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”
  Trans activist Bergdorf was named the latest member of the brand&rsq
  
  Read more

• L’Oréal faces backlash after dropping influencer following racism comments

  01-09-2017 15:52
  L’Oréal is facing a backlash on social media after sacking one of its new influencers Munroe Bergdorf, who had made comments in a Facebook post addressing racism and white supremacy.
  The company released a statement on Twitter earlier today, stating: “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”
  Trans activist Bergdorf was named the latest member of the brand&rsq
  
  Read more

• Russell Parsons: A decade on, the impact of the financial crisis on marketing is still being felt

  01-09-2017 15:48
  We have just passed what is generally considered the 10th anniversary of the beginning of the financial crisis. The event generally seen as the moment banks’ exposure to the US sub-prime mortgage market began to unravel came on 9 August 2007 when French bank BNP Paribas announced it was freezing its hedge fund assets. It was at the beginning of September, however – when images of concerned customers queuing outside Northern Rock made front pages and news bulletins worldwide –
  
  Read more

• First Direct, Bake Off, Carlsberg: 5 things that mattered this week and why

  01-09-2017 13:38
  First Direct repositions
  First Direct has built its brand on a strong customer service reputation and regularly tops lists of the best. So its admission that this is no longer a differentiator for brands in the age of Amazon is something of a shock.
  According to marketing boss Zoe Burns-Shore, the problem is that having great customer service is not something potential customers can see the benefits of. And so while it’s a great customer retention tool it doesn’t work nearly as well
  
  Read more

• Top sessions you must not miss at The Festival of Marketing

  01-09-2017 12:30
  The Festival of Marketing is back in October. There is nowhere else in the UK marketers can enjoy the depth and breadth of expertise and experience imparted by top marketers, business leaders and entrepreneurs – in one place, over two days. Here are my picks of the panels, keynotes and debates not to be missed this year
  The Marketoonist speaks
  Almost everyone working in marketing will be familiar with the Marketoonist. His razor sharp takes on the foibles, failings and fad-chasing in marke
  
  Read more

• Top picks from the Festival of Marketing

  01-09-2017 12:30
  The Festival of Marketing is back in October. There is nowhere else in the UK marketers can enjoy the depth and breadth of expertise and experience imparted by top marketers, business leaders and entrepreneurs – in one place, over two days. Here are my picks of the panels, keynotes and debates not to be missed this year
  The Marketoonist speaks
  Almost everyone working in marketing will be familiar with the Marketoonist. His razor sharp takes on the foibles, failings and fad-chasing in marke
  
  Read more

• Why McDonald’s is using agencies and consultancies to drive digital innovation

  01-09-2017 08:00
  McDonald’s is in the midst of overhauling its business, and that overhaul has technology at its heart. Every one of its analyst calls is packed with updates on what digital changes the fast food chain has been implementing, from mobile ordering apps and in-store touchscreen kiosks to home delivery.
  The company unveiled the next round of changes earlier this week by appointing global consultancies Capgemini and Publicis.Sapient to look after its digital overhaul. The aim, it says, is to acc
  
  Read more

• Major retailers overlook UK Muslim market

  01-09-2017 02:00 via warc.com
  LONDON: The four-day Islamic festival of Eid al-Adha begins in the UK on Friday, yet some Muslim retailers and marketers are surprised big retailers haven’t seized the opportunity in the way they do for Christmas and other events in the retail...
  
  Read more

• How EU data laws will disrupt Google, Facebook

  01-09-2017 02:00 via warc.com
  DUBLIN: Tech and media companies are already preparing for tough data protection laws that the European Union will introduce next year, but new analysis suggests Google and Facebook still risk seeing their current business models disrupted.The...
  
  Read more

• Fox will debut six-second ads at NFL games

  01-09-2017 02:00 via warc.com
  NEW YORK: YouTube and Facebook have been trying out six-second ads for some time, but now the Fox TV network is poised to launch its first use of the format during National Football League (NFL) games this autumn.NFL fans will be able to watch the...
  
  Read more

• Disney plans significant job cuts at ABC

  01-09-2017 02:00 via warc.com
  LOS ANGELES: Walt Disney Co. is reported to be drawing up plans for a series of layoffs at its Disney-ABC Television Group as it seeks to cut the unit’s annual costs by 10%.First reported
  
  Read more

• Dare Iced Coffee wins Grand Effie

  01-09-2017 02:00 via warc.com
  SYDNEY: A campaign by AJF Partnership for Lion's Dare Iced Coffee has won the Grand Effie at the 2017 Australian Effie awards.The winners were announced at an event in Sydney, during which four golds, twelve silvers, and ten bronzes were awarded...
  
  Read more

• Connected TV takes off in Australia

  01-09-2017 02:00 via warc.com
  SYDNEY: Connected TV, such as smart TVs and OTT providers, now make up more than a third (35%) of the online video supply offered by Australia’s broadcasters, but advertisers are failing to capitalise on the opportunity, according to a new...
  
  Read more

• First Direct repositions as it admits customer service is no longer a differentiator

  01-09-2017 01:01
  It’s fair to say First Direct has no issues when it comes to positive perceptions around its customer service. Just last year, it was awarded the number one position in KPMG Nunwood’s Customer Experience Excellence ranking, reclaiming a title it lost to Lush in 2015.
  However, being renowned for customer service can also been limiting, according to First Direct’s head of brand and marketing Zoe Burns-Shore.
  “The reality is good customer service now comes with the territory
  
  Read more

Follow @sales_mrktinguk on Twitter!