Sales & Marketing news

• A Goldman Sachs guy at the Fed, who was hired by another Goldman guy, backs 3rd Goldman guy as potential boss

  16-08-2017 23:30 via feedproxy.google.com
  Since when do underlings get to chime in on who their next boss should be?
  That’s just what William Dudley, president of the Federal Reserve Bank of New York, did in an interview with the Associated Press this week.
  His fairly strong recommendation of Gary Cohn, Donald Trump’s economic advisor and apparent favorite, was especially egregious since Cohn is former president at Goldman Sachs, where Dudley essentially spent most of his career as chief economist and partner. 
  The Fed'
  
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• Facebook shut down an anonymous group used by its Trump-supporting employees after people started harassing one another (FB)

  16-08-2017 23:16 via feedproxy.google.com
  Facebook shut down an anonymous online group for employees in late 2016 after it was increasingly used to talk about Donald Trump and other US presidential candidates.
  While initially pitched in 2015 as a way for employees to voice their concerns, the nature of the group became more political around last year's election. A poster advertising the group on Facebook's campus ahead of the election read "Trump Supporters Welcome."
  The group was abruptly shut down by Facebook in December 2016. CEO Ma
  
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• ANALYST: Most investors respect the Merck CEO’s decision to resign from Trump’s council

  16-08-2017 22:53 via feedproxy.google.com
  Most investors respect Merck CEO Kenneth Frazier's decision to resign from US President Donald Trump's manufacturing council, a move that preceded the outflow of other executives and led to the eventual disbanding of two panels mostly made up of business leaders.That's according to a BMO Capital Markets analysts' note, which we first spotted thanks to CNBC's Meg Tirrell.
  "Based on our conversations with investors, we believe most respect Mr. Frazier's decision," the analysts wrote. "Cl
  
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• Here's why Alan Greenspan is wrong about a 'bond bubble'

  16-08-2017 22:32 via feedproxy.google.com
  Douglas J. Peebles is AllianceBernstein's CIO for Fixed Income.
  Reading the signs in markets can be tough. When he headed the Federal Reserve, Alan Greenspan missed early signs of a housing bubble. Now he’s warning of a bond bubble that’s about to burst.
  We disagree. 
  We certainly agree with Greenspan that the 30-year bull run in bonds is over and that interest rates will rise. But we don’t share his belief that Fed tightening will cause long-term rates to rise rapidly, pr
  
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• Amazon can borrow money more cheaply than Russia, Mexico and China (AMZN)

  16-08-2017 22:28 via feedproxy.google.com
  Amazon got a pretty sweet deal on its recent $16 billion debt financing.
  The deal was so good, in fact, that a chunk of it ended up being better than what the governments of Russia, Mexico, Greece, Chile and China could've gotten, according to a report from Quartz's John Detrixhe.
  The offering priced on Tuesday amid strong demand from investors, the Wall Street Journal reported. The company sold a $3.5 billion tranche of 10-year bonds at a 0.9-percentage-point yield-premium to Treasurys, below g
  
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• The Trump administration won't deal a blow to Obamacare — for now

  16-08-2017 22:23 via feedproxy.google.com
  The Trump administration will continue to fund critical Obamacare payments for the month of August despite the president's repeated threat to yank them.
  The White House confirmed on Wednesday that the cost sharing reduction (CSR) payments would continue to go to insurers to help offset the cost of providing poorer Americans with lower out-of-pocket costs.
  The payments became the subject of a lawsuit between the Obama administration and the Republican-controlled Hous
  
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• Cisco's weak revenue forecast is driving down its stock (CSCO)

  16-08-2017 22:16 via feedproxy.google.com
  Cisco topped Wall Street's revenue target in its fiscal Q4, but gave a lackluster business forecast for the current quarter.
  Cisco's stock declined roughly 2% in after hours trading on Wednesday following the announcement.
  Here's are Cisco's results:
  Revenue (GAAP) — $12.1 billion, down 4% from $12.64 billion in Q4 2016.  This is compared to analyst estimates of $12.07 billion. Cisco projected similar estimates. 
  Earnings per share (adjusted) — $0.6
  
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• A secretive quant fund offered staff the rare opportunity to invest — and then delivered a bumper return

  16-08-2017 22:03 via feedproxy.google.com
  Renaissance Technologies, a secretive quant fund founded by math whiz James Simons, gave employees the opportunity to increase their stakes in the firm's flagship fund by 50% or more after President Trump's election — if they could do it in three weeks.
  At least six employees took out sizable loans in order to do so, Bloomberg News’ Miles Weiss reports.
  “Many RenTech staffers were caught off guard when told in early December that these limits would be significantly raised for t
  
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• We spent 6 months after the election trying to find common ground in America — here's what we learned

  16-08-2017 22:00 via feedproxy.google.com
  The scenes in Charlottesville, Virginia on Saturday were painful to watch. Americans fighting Americans with flags, clubs, tear gas, and fists.
  The violent face-off between white nationalists and neo-Nazis and counter-protesters resulted in the death of one young woman who was mowed down with a car and two police officers who were monitoring the rallies when their helicopter crashed.
  It seemed to be the culmination of the divisiveness that's shaken this country since November 9, 2016, the uglies
  
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• STOCKS SLIDE OFF THEIR HIGHS: Here's what you need to know

  16-08-2017 22:00 via feedproxy.google.com
  Stocks slipped from their highest level of the day as several CEOs announced they were leaving President Donald Trump's manufacturing council over his response to the Charlottesville protests. 
  Here's the scoreboard: 
  Dow: 22,024.87, +25.88, (0.12%)
  S&P 500: 2,468.11, +3.50, (0.14%)
  Nasdaq: 6,345.11, +12.10, (0.19%)
  Trump tweeted he was disbanding his two business councils amid an exodus of members. The chief executives of 3M, Campbell Soup, Johnson & Johnso
  
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• Alphabet's self-driving cars want to replace steering wheels with just one tiny 'Go' button (GOOGL, GOOG)

  16-08-2017 21:19 via feedproxy.google.com
  Getting your self-driving car to take you somewhere might be as simple as pressing "Go."
  That's apparently Waymo's vision, at least. The autonomous vehicle company, which is a sister company to Google and is owned by Alphabet, was granted a design patent on Tuesday for a center console for a self-driving car. In the design drawings submitted for the patent, the console features a prominent "Go" button on top that would presumably set the car off on its way.
  Should riders get nervous or uncomfort
  
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• Brands take action to wrestle back control of their digital spend

  16-08-2017 15:34
  Global brands have made major changes to how they structure their teams, their contracts and relationships with agencies and how they buy media over the past 12 months as they look to take back control of digital ad spend in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
  New research by the World Federation of Advertisers, which surveyed 35 global brands with spend in excess of $30bn, found that 65% have improved their internal capabilit
  
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• For brand purpose to work ‘marketers must take a broader perspective’

  16-08-2017 08:00
  While the purpose of marketing is the same as it has always been, the way in which brands engage with brands is fundamentally changing.
  If consumers are to buy in to a brand, they need to buy in to the entire company. Never before has so much emphasis been put on brand purpose and doing right by staff and customers, as well as the environment and society as a whole.
  Becky Willan, managing director and co-founder of sustainability-driven agency Given London, is no stranger to helping brands&
  
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• Retailers need to address Millennial mindset

  16-08-2017 02:00 via warc.com
  NEW YORK: As the Millennial demographic enters its peak spending years it becomes more important than ever for brands and retailers to understand its shopping behaviors, which differ in many ways from those of previous generations, two new surveys...
  
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• Luxury brands turn to China's online market places

  16-08-2017 02:00 via warc.com
  SHANGHAI: Luxury brands have long been wary of China’s e-commerce platforms – which are rife with fake goods – but with Chinese e-retailing now worth US$751bn annually, they can no longer afford to look away.Since the lucrative...
  
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• Lessons from the Cannes Creative Effectiveness Lions

  16-08-2017 02:00 via warc.com
  LONDON: The Creative Effectiveness Lions have become one of the most closely watched categories at the Cannes Lions festival, attracting an ever greater number of entries and signposting trends to follow for advertisers wanting to have an impact on...
  
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• Less is more, for both ad length and ad load

  16-08-2017 02:00 via warc.com
  NEW YORK: In the cluttered media world of the average consumer it can be difficult to achieve cut through, leading to a school of thought, across both traditional and digital media, that ‘less is more’ – for consumers and...
  
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• Jet.com seeks to tackle Amazon's dominance

  16-08-2017 02:00 via warc.com
  SAN DIEGO: Jet.com, the e-commerce platform owned by Walmart, believes “the game is on” as it seeks to reduce the dominance of Amazon over the online retail category.Liza Landsman, President/Jet.com, discussed this subject at the...
  
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• India's regional advertisers to drive growth

  16-08-2017 02:00 via warc.com
  NEW DELHI: The number of regional advertisers in India is growing steadily and media agency figures expected them to contribute significantly to advertising expenditure during the forthcoming festive season.Data from Starcom show that the number...
  
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• Brexiters' 'shattered' confidence in financial institutions

  16-08-2017 02:00 via warc.com
  LONDON: Confidence in Britain’s financial institutions remains in tatters, notably in Brexit-voting areas in the North and East of the country, an indication of the falling consumer confidence in the country’s institutions generally, a...
  
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