Sales & Marketing news

• Bob Wootton: Can Blockchain clean up the ad industry?

  15-08-2017 16:04
  Blockchain is not only the latest in a line of buzzy technologies to invade marketers’ consciousness, it is also a means of solving many of the problems that exist in the advertising supply chain.
  But first things first. The question jumping to most marketers’ lips is still probably ‘what is it?’
  To précis Wikipedia, a Blockchain is a continuously growing list of digital records, called blocks, which are linked and secured using encryption.
  READ MORE: Why marketer
  
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• Marketoonist on how to write a creative brief

  15-08-2017 13:34
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how to write a creative brief appeared first on Marketing Week.
  
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• Mark Ritson: The National Lottery found out the hard way how moronic consumers can be

  15-08-2017 12:15
  You would think marketers would have worked it out by now. But many appear still to live in a perfect rose-tinted bubble in which communications are seen as a clarion call, brands are something that people want to fall in love with, and consumers are positive, upbeat citizens of the world who can’t wait to get inspired by purpose and consumption and buying stuff.
  That’s how things probably look in most marketers’ Powerpoint presentations. But a dose of market orientation would
  
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• On a roll: How Greggs’ CEO Roger Whiteside reignited the brand

  15-08-2017 08:00
  Beloved for its cheap sausage rolls and steak bakes, Newcastle-based Greggs has been a staple on the British high street for years. Yet, at the turn of the decade, this established position looked incredibly shaky.
  In the year ending 29 December 2012, Greggs saw pre-tax profits fall 2.2% to £51.9m as it blamed wet weather – much like it had throughout the year’s consecutive quarterly sales declines – for the slump. Greggs was called “lacklustre” by some retail
  
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• Under Armour CEO Kevin Plank is leaving Trump's manufacturing council after Charlottesville fallout

  15-08-2017 02:46 via feedproxy.google.com
  Under Armour CEO Kevin Plank announced on Monday that he is stepping down from President Donald Trump's American Manufacturing Council, saying the company "engages in innovation and sports, not politics."
  The move comes after Merck CEO Kenneth Frazier, the only black business leader in the council, resigned from the group after Trump initially failed to explicitly denounce white nationalists following the events in Charlottesville, Virginia.
  A number of other CEOs have said t
  
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• Merck's CEO left Trump's manufacturing council over Charlottesville — here’s how the rest of the council responded

  15-08-2017 02:35 via feedproxy.google.com
  President Donald Trump's manufacturing council of business leaders lost a member Monday amid fallout from Trump's handling of the white-nationalist protests in Charlottesville, Virginia, over the weekend.
  Merck CEO Kenneth Frazier, the only black business leader in the group, resigned from it after Trump initially failed to explicitly denounce white nationalists.
  By the time Trump did so in a televised address on Monday, Frazier remained the only one to have stepped down from the council because
  
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• WARC Prize for MENA Strategy: Lebanon's Murr Television wins Grand Prix

  15-08-2017 01:42
  LONDON: Lebanese news TV station, Murr Television, has won the Grand Prix in WARC’s inaugural prize for Middle Eastern and North African strategy thanks to a campaign from TBWA/RAAD that helped to fix the country’s life-endangering...
  
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• Sephora aims for engagement with chat platform

  15-08-2017 01:42
  GLOBAL: Sephora, the LMVH-owned beauty retail brand, has launched a new platform, the Beauty Insider Community, which sits within its ecommerce site to encourage fans to talk about new product releases, trends, and deals.The new platform, reported...
  
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• IPA demands urgent action from Facebook and Google

  15-08-2017 01:42
  LONDON: Director General of the IPA, Paul Bainsfair has written to the UK chiefs of Google and Facebook to ask them to work with the IPA to bring brand safety, measurement and viewability up to industry standards.“I cannot emphasise enough,...
  
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• How Tommy Hilfiger moves in real time

  15-08-2017 01:42
  CANNES: Tommy Hilfiger, the fashion brand, has seen major benefits from implementing a new approach that makes its clothes available to buy the moment they are first shown on the catwalk.Avery Baker, Tommy Hilfiger’s Chief Brand Officer,...
  
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• Australians are experiencing 'social media fatigue'

  15-08-2017 01:42
  SYDNEY: Though Aussie social media use remains high, 20% don’t enjoy their time on social media, and 46% report spending more time on it than they would like, according to a survey from professional services firm Deloitte.This is according...
  
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• Amazon enters India's digital wallet battle

  15-08-2017 01:42
  DELHI: Amazon Pay, the ecommerce giant’s digital wallet service, has entered into competition with Flipkart and Paytm’s payment options, amid stellar growth in payment services in India.Unlike the gift card option that the company had...
  
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• Tesla's appetite for cash keeps growing and growing

  15-08-2017 01:20 via feedproxy.google.com
  Tesla is hungry for cash — and it's no surprise why. 
  The electric car maker announced last week it plans to raise $1.8 billion through the sale of high-yield bonds. The move is the second injection of cash Tesla has sought this year. In March, it announced it was raising $1.15 billion in a convertible debt offering.
  The reason Tesla's seeking all that cash? It's preparing to ramp up production of its new Model 3, its first mass production car. If all goes accordin
  
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