Sales & Marketing news

• Huddersfield Town on being the Premier League’s new challenger brand

  11-08-2017 16:35
  Premier League newcomer Huddersfield Town is hoping to capture the attention of a three billion strong global football fanbase as it embarks on its first season in the top flight for 45 years.
  Since gaining promotion to the Premier League in May following a dramatic play-off final victory at Wembley, the West Yorkshire club has worked on strengthening its brand identity.
  This includes collaborating with long-term sponsorm Leeds-based marketing agency Fantastic Media, on a revamped brand identity
  
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• Tommy Hilfiger, Facebook and Burger King on what makes a marketing leader

  11-08-2017 14:20
  From sales and commercial acumen to strategic vision and a commitment to empowering their teams, marketers must possess a diverse range of skills to succeed as a leader in 2017.
  To decipher the essential skills and attributes needed by today’s marketing leaders Marketing Week has carried out an in-depth qualitative and quantitive study, mapping out the ‘Anatomy of a Leader‘.
  READ MORE: Do you have the Anatomy of a Leader?
  Here top marketers f
  
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• Diageo, Google & new data laws: 5 things that mattered this week and why

  11-08-2017 14:07
  Do you have the Anatomy of a Leader?
  What does it take to be a marketing leader today? That’s the question we set out to try and answer with our big piece of research on the Anatomy of a Leader. The findings, based on a survey of more than 600 marketers, found that sales and commercial awareness is considered the most important responsibility, cited by 74% of respondents.
  This is followed by knowledge of campaign planning and strategy (64%), market research (51%) and new product developmen
  
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• Snapchat promises to focus on proving ad effectiveness

  11-08-2017 12:30
  Snapchat believes it still has a job to do convincing brands of its value, as it looks to hone in on the effectiveness of its ads.
  The brand revealed its latest set of results yesterday (10 August), which showed that losses at its parent company Snap Inc nearly quadrupled in the second quarter. Snap lost $443m despite revenues rising 153% to $182m. That was below analyst expectations.
  Growth also slowed, with Snapchat adding 7.3 million new users in the quarter, below the 8 million expected
  
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• Recommended reading: Groundbreaking campaigns and becoming a master of time

  11-08-2017 08:30
  On Time
  Catherine Blyth
  Our world is “addicted to fast”, Catherine Blyth argues, which is why we often feel like we don’t have enough time. Although technology provides us with more shortcuts than ever for completing life’s tasks, we don’t embrace this as a liberation but rather feel pressured to move even quicker, to save even more time.
  Blyth asks why this phenomenon occurs and what we can do about it. She combines neuroscience and psychology research with anecdot
  
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• Thomas Barta: Strategy means nothing without leadership

  11-08-2017 08:00
  Some time ago, a CMO asked me to assess his global team’s capabilities. After two years and a six-figure training investment, marketing – in the eyes of other departments – was still seen as a lightweight function. My diagnosis stopped him in his tracks: “Deep functional expertise, but almost no leadership.”
  Based on my assessment, 90% of his team was now digitally savvy. Half had attended a generic leadership course (with a focus on leading team members). But nobod
  
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• WPP to double spend on Snapchat 'flea'

  11-08-2017 02:00 via warc.com
  NEW YORK: Sir Martin Sorrell, CEO of holding group WPP, has revealed the company intends to double its spend on Snapchat, despite saying the platform is “a flea on the elephant’s backside”.According to comments by Sorrell in a...
  
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• 'Repermissioning' grows apace

  11-08-2017 02:00 via warc.com
  LONDON: One in three marketing campaigns in the UK is now focused on securing the necessary permission to ensure compliance with the General Data Protection Regulation (GDPR) which comes into force next year, a study suggests.According to a data...
  
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• PayPal Australia looks to ethics

  11-08-2017 02:00 via warc.com
  SYDNEY: Paypal, the online payments system, believes that consumer trust allied to brand ethics is crucial to emotional engagement.According to Elaine Herlihy, marketing director at PayPal Australia, trust is “the foundation of making an...
  
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• Marketers fail to match changing consumer needs

  11-08-2017 02:00 via warc.com
  NEW YORK: Just 16% of marketers believe they are truly responsive to consumer needs, a failing attributable in part to the way most brands have leveraged digital channels to date, a study from the CMO Council has revealed.The executive network...
  
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• Facebook Watch could rival YouTube

  11-08-2017 02:00 via warc.com
  MENLO PARK, CA: Facebook has introduced a new Watch feature that lets users discover videos from outside their feed more easily and which prefigures the social media business making a serious challenge for YouTube ad budgets.The Watch tab replaces...
  
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• European viewability standards addressed

  11-08-2017 02:00 via warc.com
  BRUSSELS: The European Viewability Steering Group (EVSG), a European cross-industry body, has announced the launch of a comprehensive European Viewability Certification Framework to help deliver more accurate and consistent digital advertising brand...
  
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• Brands use smartphones to reel in Indian consumers

  11-08-2017 02:00 via warc.com
  NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.Panasonic, for example, intends to launch no less than 28 smartphones...
  
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