Sales & Marketing news

• Livestreaming is key to building authenticity

  10-08-2017 17:11
  Marketing has been obsessed with authenticity for as long as it has existed. Of late, it’s why Dove has been so successful with its ‘Real Beauty’ campaign (recent body-shaped bottles fiasco notwithstanding).
  Consumers subconsciously think of Dove as a bit more than just soap – it is soap created by a company that really cares about how you feel in your own Dove-lathered skin. In fact, it’s not a soap company at all, it is a skin company. Excuse the weird imagery, bu
  
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• The best time to buy a car would probably surprise you

  10-08-2017 15:48 via feedproxy.google.com
  •Buy a car whenever you want, but you must be prepared to negotiate the price. •Dealers are more willing to negotiate during some parts of the year. •Don't obsess over specific brands.
  Few undertakings involve as much needlessly complicated thinking as buying (or leasing) a new car. We've already tried to simplify the whole "Buy or lease?" conundrum. 
  Now we're going to do the same for the best-time-to-buy question.
  And we're going to answer the question
  
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• Traders are using scorching-hot tech stocks in a whole new way

  10-08-2017 15:19 via feedproxy.google.com
  Tech stocks are getting a makeover.
  Though the stocks were historically a way to chase cyclical growth, investors have started to trade them as a safe, risk-averse alternative to bonds.
  At the heart of the shift is the dearth of price swings in tech shares, which has been a byproduct of the sector's recent success. As the group known as FAAMG — Facebook, Apple, Amazon, Microsoft, and Google — has produced world-beating returns, their rising cash balances and a lack of market shocks
  
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• Blue Apron warns of a big loss in the 2nd half of the year, shares crater 15% (APRN)

  10-08-2017 14:57 via feedproxy.google.com
  Blue Apron reported more revenue than forecast Thursday in its first quarterly earnings release as a public company.
  The second-quarter revenue beat initially sent shares higher in premarket trading. But they plunged by as much as 15% as CEO Matt Salzberg said on the earnings call that the company's new facility in Linden, New Jersey, would be delayed, affecting earnings in the second half of the year.
  Blue Apron forecast a net loss of $121 million to $128 million in the second half. It estimat
  
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• Here's how millennial investors are trading Nvidia ahead of earnings (NVDA)

  10-08-2017 14:47 via feedproxy.google.com
  Nvidia is on a tear this year, up nearly 70% on the back of impressive artificial intelligence technology and a boost from cryptocurrency mining.
  The company is set to report its second-quarter results after the bell on Thursday with Wall Street expecting earnings of $0.70 per share on revenue of $1.963 billion, according to data from Bloomberg.
  Among traders who use the popular investing app, Robinhood, Nvidia is the 14th most popular stock on the platform.
  A
  
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• The Korean won tumbles as North Korea doubles down on its threat of a nuclear strike near Guam

  10-08-2017 14:30 via feedproxy.google.com
  The Korean won tumbled again Thursday amid ongoing elevated geopolitical tensions in the region.
  The won closed down by 0.7% at 1,143.30 per US dollar after North Korea's army reiterated its threat to launch nuclear-capable missiles near Guam.
  A statement from North Korea's army, translated by South Korea's Yonhap News, says North Korea is "seriously examining the plan for an enveloping strike at Guam through simultaneous fire of four Hwasong-12 intermediate-range strategic b
  
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• GE’s CMO Linda Boff on why marketing leaders must be ‘growth hunters’

  10-08-2017 13:05
  “Every marketer needs to know the language of business and finance, and the language around the metrics and KPIs that are critical to their company. Those are the table stakes,” argues General Electric CMO, Linda Boff.
  A firm believer that marketers need to be “growth hunters”, Boff thinks it would be a big mistake for any marketer not to be thinking about the big picture or how to push the business forward.
  The marketing team at GE has therefore adopted a growth hunting
  
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• International round-up: McDonald’s expands in China, Marriott teams up with Alibaba

  10-08-2017 12:16
  McDonald’s looks to double stores in China by 2022
  McDonald’s is lovin’ it in China. It has plans to almost double the number of outlets in the country over the next five years.
  The fast food giant has formed a “strategic partnership” with conglomerate holding companies CITIC and Carlyle Group, selling most of its China and Hong Kong business to both partners for approximately $2.1bn.
  McDonald’s, which is hoping the partnership will help it expand in the world
  
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• Ad industry unites to create first European viewability standard

  10-08-2017 12:09
  The European ad industry is publishing its first set of viewability principles as it looks to create a standards framework that it hopes will become the benchmark online.
  Currently, different platforms have different viewability standards. For example, Facebook counts a view as 50% of an ad being in view for one second, while Twitter uses a standard of 100% in view.
  Agencies also have their own standards, with GroupM only counting an ad as viewable if it is 100% in view, while others use lower b
  
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• Ad industry looks to create first European viewability standard

  10-08-2017 12:09
  The European ad industry is publishing its first set of viewability principles as it looks to create a standards framework that it hopes will become the benchmark online.
  Currently, different platforms have different viewability standards. For example, Facebook counts a view as 50% of an ad being in view for one second, while Twitter uses a standard of 100% in view.
  Agencies also have their own standards, with GroupM only counting an ad as viewable if it is 100% in view, while others use lower b
  
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• New York City landlords may be cutting back on freebies

  10-08-2017 12:01 via feedproxy.google.com
  The perks that landlords in New York use to lure new tenants may soon be cut back.
  Landlords offer perks like gift cards and a month of free rent to attract tenants, especially when a new building needs to be filled.
  In Brooklyn, these concessions more than doubled from a year ago to a record high during July. According to a monthly report from Douglas Elliman Real Estate, 22.1% of new leases came with some kind of giveaway.
  "The heavy use of concessions has been working where it's keeping vaca
  
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• Ed Pilkington: To talk about quality, you first need a story

  10-08-2017 08:30
  In the early days of brand building most brands talked about their product credentials – why they were good and why you should buy them.
  The original four Ps of marketing (for those who may struggle to remember) were product, price, place and promotion – ie get the product right (and tell people about it), be clear on your pricing, know when to promote and what the promotion is, and be clear where you want your products to be sold.
  As quality improved across the board brands struggle
  
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• Millennials are driving a $9 trillion change in investing

  10-08-2017 06:39 via feedproxy.google.com
  Millennials are driving the nearly $9 trillion sustainable investing market, according to a survey of 1,000 investors by Morgan Stanley's Institute for Sustainable Investing.
  Despite recent strides in the space, the belief that sustainable investing solutions deliver weaker returns remains prevalent.
  Millennials aren't just eating avocado toast and snapchatting; they're also driving the growth of a $9 trillion market on Wall Street: sustainable investing.
  Sustainable investment products, which
  
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• A key bellwether of North Korea tensions is surging

  10-08-2017 06:14 via feedproxy.google.com
  Tension between the US and North Korea helped create a small dent in several stock markets around the world on Wednesday.
  But one stock, described as a bellwether of tensions in the Korean peninsula, is making an outsized move higher. 
  Shares of Victek, a South Korean maker of military equipment, surged by as much as 20%. South Korea, a longtime US ally and North Korean adversary, may need to increase investment in its defense systems if conflict escalates, Bloomber
  
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• 4 depressing charts show why many Americans are still haunted by the Great Recession

  10-08-2017 05:04 via feedproxy.google.com
  Forecasts for America's economic growth potential have been slashed post-crisis.
  US GDP remains 15% below the pre-Great Recession trend, according to a study.
  This helps explain the lack of wage growth, and the sense of exclusion from the recovery.
  Expectations are everything, especially in economics.
  That’s why a distinct lack of progress in a few basic measures of economic progress, particularly relative to pre-crisis expectations, has left many Americans questioning how much they
  
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• Companies are crushing earnings — but traders have nothing to show for it

  10-08-2017 04:56 via feedproxy.google.com
  US companies are absolutely on fire this earnings season.
  Even amid lofty expectations, they're beating analyst forecasts for both sales and profit to a degree not seen in 13 years.
  This surely means their stocks are surging, right? After all, aren't corporate earnings the number one driver of share appreciation?
  Well, it's not working out that way.
  Companies beating on both revenue and earnings have performed completely in line with the S&P 500 over the one- and five-day periods following t
  
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• Traders are making huge bets that millennials are destroying movie theaters

  10-08-2017 04:44 via feedproxy.google.com
  Short sellers know you stayed home watching Netflix instead of going to the movies last night. And they're making wagers to profit from that very fact.
  They've boosted short interest — a measure of bets that share prices will drop — in the four largest North American movie theater chains to the highest in years, according to data compiled by IHS Markit. That group includes Regal Entertainment Group, AMC Entertainment Holdings, Cinemark Holdings and Cineplex.
  At the core of their bear
  
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• South Korea's 'Robot Tax'

  10-08-2017 02:00 via warc.com
  SEOUL: As the debate over whether automation will lead to a wholesale loss of jobs for humans, the Moon Jae-in administration has proposed a reduction in financial incentives for companies adopting robots.South Korea
  
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• P&G global adspend fell to lowest level in over a decade

  10-08-2017 02:00 via warc.com
  CINCINNATI, OH: Procter & Gamble, the world’s largest advertiser, reduced its annual expenditure by $125m, representing a year on year decline of 1.7%, the lowest level in 11 years, due to cuts in digital spend.The significant reduction...
  
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• Non-transparent production practices rife in agencies, ANA study finds

  10-08-2017 02:00 via warc.com
  NEW YORK: The Association of National Advertisers has claimed that non-transparent production practices exist at a number of ad agencies and holding groups, fuelling concerns about a lack of accountability.Among the findings of the ANA’s...
  
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• Liverpool FC gains Western Union sponsorship under new Premier League rule

  10-08-2017 02:00 via warc.com
  LIVERPOOL: Liverpool FC will sport Western Union, the global money transfer company, on its players’ shirt sleeves for the first time, as the financial services company plots its move to digital via corporate customers.The agreement, which...
  
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• Insights drive progress at Aditya Birla Group

  10-08-2017 02:00 via warc.com
  CHICAGO: Aditya Birla Group, the conglomerate, successfully tapped into marketing insights in launching and promoting Liva, a fabric brand that helped transform one of its core business units.Prakash Nedungadi, ABG Group’s Head/Customer...
  
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• Customer journey maps are 'products'

  10-08-2017 02:00 via warc.com
  LONDON: Customer journey maps should be treated like products, led by a manager responsible for the journey’s business performance, according to an industry figure.In a WARC Best Practice paper,
  
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• Big banks in China are waking up to the fintech threat

  10-08-2017 02:00 via warc.com
  HONG KONG: Banking is waking up to, and publicly acknowledging, the threat posed by agile fintech companies, as China’s tech giants gain more ground in traditional industries.Last month, Jing Ulrich, vice chairman Asia Pacific at US bank JP...
  
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• Facebook is officially launching its big attack on TV (FB)

  10-08-2017 00:20 via feedproxy.google.com
  Facebook's push into becoming a destination for original TV shows begins Thursday with the launch of its redesigned video tab, Business Insider has learned.
  The new tab will be called Watch and will showcase a slew of shows from the likes of BuzzFeed, Tastemade, ATTN, and Condé Nast, people familiar with the matter said.
  Facebook officially confirmed the impending launch of Watch on Wednesday afternoon following the publication of this report. The company didn't specify a date for the la
  
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