Sales & Marketing news

• Graham Capital, a $14 billion hedge fund, has lost money in almost all of its strategies this year

  09-08-2017 23:47 via feedproxy.google.com
  Graham Capital, a $14.4 billion Connecticut-based hedge fund, is facing a tough year for performance, with 13 of its 14 strategies losing money.
  The firm has raised about $1.5 billion this year in fresh money from clients, mostly to its quantitative strategies.
  "Although August is often considered to be a quiet month for macro markets, ongoing political tensions are likely to continue to make headlines," Graham's founder, Ken Tropin, wrote in his latest client letter. 
  With stock
  
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• Wall Street traders have had a tough year — and it's eating into their bonuses

  09-08-2017 22:19 via feedproxy.google.com
  Less-than-stellar Wall Street trading results will likely have an impact on this year’s bonuses.
  While investment bankers will probably see big jumps in their annual bonus, securities traders likely won’t get the same increase — and could even see a 5% drop, according to a new report from HR consulting firm Johnson Associates.
  The data was first reported by Bloomberg News’ Sarah Ponczek:Fees from advising on mergers and selling stocks and bonds for companies ros
  
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• Android creator Andy Rubin has a new backer for his startup — Amazon (AMZN)

  09-08-2017 22:01 via feedproxy.google.com
  Essential, Andy Rubin's new electronics startup, is getting ready to reveal more about its anticipated smartphone, even as it announced it had an intriguing new backer: Amazon.
  In a tweet on Wednesday, Rubin said the company was in "mass production" of its phone and that additional information would be available next week. He also posted pictures of the production process.We are in full mass production, ramping up to deliver your Essential Phone. Find out where you can get yours next week! #thi
  
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• Losing Disney might sting Netflix in the short term, but it shouldn't change things for investors

  09-08-2017 21:25 via feedproxy.google.com
  On Tuesday, Disney announced that it would break its exclusive movie streaming deal with Netflix in 2019, and launch its own streaming service.
  On Disney's earnings call, CEO Bob Iger clarified that exactly how much Disney content will go on the new service is still being discussed — Disney and Pixar branded movies, definitely; Star Wars and Marvel movies, maybe.
  But the general strategic shift for Disney is clear. Disney thinks the future of entertainment will be defined by "direct relati
  
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• Intel is building a fleet of 100 self driving cars and it wants to start testing them this year (INTC)

  09-08-2017 21:21 via feedproxy.google.com
  Roads and highways are about to get more crowded with self-driving car prototypes.
  The latest company to join the race is Intel, the giant chipmaker, which said on Wednesday that it's building a fleet of 100 self-driving vehicles. 
  The first cars will hit the streets by the end of the year, Intel said. 
  The move follows Intel's $15.3 billion acquisition of Mobileye, an Israeli based company that makes computer vision technology used for self-driving vehicles. The acquisition officially
  
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• Morrisons reignites row over ‘misleading’ farm brands with ban

  09-08-2017 18:21
  Morrisons has promised shoppers that it will not sell fake farm own brands, reigniting a row over the use of the ranges at rivals including Tesco and Asda.
  The supermarket chain has focused much of its marketing strategy around the relationship it has with suppliers and the strength of its supply chain. And tomorrow (10 August), it will host hundreds of real farmers in its stores who will be selling British food to customers.
  As part of the strategy, Morrisons is banning fake farm brands. It say
  
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• Why strategic thinking is a marketing leader’s most important attribute

  09-08-2017 14:25
  Marketing Week’s exclusive ‘Anatomy of a Leader‘ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
  To read the full feature with in-depth analysis of the core attributes click here.
  The post Why strategic thinking is a marketing leader’s most important attribute appeared first on Marketing Week.
  
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• Three, VW, Absolut: The top 10 YouTube ads in July

  09-08-2017 14:02
  1. Three UK – Go Binge
  Three is continuing its trend of creating weird animal hybrids, this time teaming a dolphin with a sloth to promote its new ‘Go Binge’ contract. It offers unlimited data to use four streaming services – Netflix, SoundCloud, Deezer and TVPlayer – meaning customers can stream as much content as they like without racking up huge bills.
  The move, while likely to prove popular with consumers that just can’t wait to get their latest Netflix fi
  
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• Diageo ups focus on culture and entertainment with new role

  09-08-2017 13:07
  Diageo is upping its focus on cultural phenomena such as music, film, fashion and food by creating a new director of culture and entertainment, media and futures role for Europe.
  The move comes after Diageo appointed Leila Fataar to the newly created role of head of culture and entertainment Europe in 2015. Her job was to make Diageo’s brands more culturally relevant by embedding them into music, film, fashion, food, drink, sport, art and design.
  However, this new role goes even further, b
  
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• Diageo hires first director of culture and entertainment

  09-08-2017 13:07
  Diageo is upping its focus on cultural phenomena such as music, film, fashion and food by creating a new director of culture and entertainment, media and futures role for Europe.
  The move comes after Diageo appointed Leila Fataar to the newly created role of head of culture and entertainment Europe in 2015. Her job was to make Diageo’s brands more culturally relevant by embedding them into music, film, fashion, food, drink, sport, art and design.
  However, this new role goes even further, b
  
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• Anatomy of a Leader: The practical skills you need to get to the top

  09-08-2017 08:00
  Human, empathetic, rational, emotional, brave and agile – just a snapshot of the “essential” attributes a modern marketing leader must possess.
  From being data literate and adept at driving sales, to having the ability to tell a rich brand story, marketers can feel under real pressure to excel at every aspect of the role in order to succeed. This pressure, coupled with the shrinking length of CMO tenure, is putting marketing leaders under the microscope like never before.
  To ex
  
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• Per capita OOH spending highest in Japan

  09-08-2017 01:32 via warc.com
  SINGAPORE: Out-of-home (OOH) advertising accounts for a significantly higher share of spending than the global average in several Asian markets, a region which also leads the way in terms of per capita spending on this medium.A global study by...
  
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• McDonald's ups China store openings

  09-08-2017 01:32 via warc.com
  SHANGHAI: McDonald's intends to open around 2,000 new stores in China over the next five years, with a focus on tier 3-4 cities.The figure is more than envisaged when, earlier this year, the QSR chain announced it was
  
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• Marriott sees Snapchat success

  09-08-2017 01:32 via warc.com
  SAN DIEGO: Marriott, the hotel and hospitality company, has enjoyed considerable success in leveraging Snapchat, the mobile-messaging platform, to engage young consumers.Jennifer Utz Ilecki, Marriott International’s VP/Buzz Marketing &...
  
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• Google, Facebook take quarter of UK internet time

  09-08-2017 01:32 via warc.com
  LONDON: US tech businesses dominate the time Britons spend online, with Google and Facebook alone accounting for one in every three and a half minutes, new research suggests.According to measurement firm Verto Analytics, British adults accumulate...
  
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• Colour is more powerful than you might think

  09-08-2017 01:32 via warc.com
  GLOBAL: The human mind looks for shortcuts. One of the quickest and most robust routes is colour. Through it we decode meaning, take cultural cues, and, crucially, we use it to understand brands, according to an Admap article.Writing in the...
  
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• Cognitive computing needn't be daunting

  09-08-2017 01:32 via warc.com
  ARMONK, NY: Six in ten CMOs and sales leaders believe their industries will be disrupted by cognitive computing and nine in ten agree it is important for their organisation’s future but many are – unnecessarily, according to a new study...
  
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• China's journey is just beginning

  09-08-2017 01:32 via warc.com
  CANNES: Although China is home to some of the world’s largest brands, its young advertising industry is still on a learning curve, according to a top agency executive in the country.According to Nils Andersson, Asia Creative President and...
  
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• Airbnb responds to accusations of enabling terrorism

  09-08-2017 01:32 via warc.com
  NEW YORK: Airbnb, the San Francisco-based short-term rental listing company, has been forced to respond to a suggestion in a TV ad that it had a part to play in a terrorist attack.A 30-second commercial from the Hotel Association of New York City,...
  
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