Sales & Marketing news

• Laundrapp’s CEO on disruption and why it shies away from digital marketing

  08-08-2017 17:05
  Laundrapp has only celebrated its second birthday this year, but it is already experiencing a growth spurt more commonly seen in teenagers.
  The app, which allows users to get their clothes picked up, washed and delivered, has been downloaded more than 250,000 times and currently covers over 100 towns and cities across the UK. It recently launched in Australia and New Zealand, and there are plans to expand to 15 international markets over the next 24 months.
  The business has Ed Relf at the helm,
  
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• Marketoonist on snackable content

  08-08-2017 16:17
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on snackable content appeared first on Marketing Week.
  
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• Mark Ritson: Google memo reveals the many perils of gender discrimination

  08-08-2017 16:00
  It’s not entirely clear when software engineer James Damore sat down to write his 10-page treatise on gender differences and the “Ideological Echo Chamber” inside his employer Google. It’s equally unclear why he then decided it needed to be published for everyone to read. But by Saturday his words were out there on tech news site Motherboard. By Sunday a media storm was brewing. By Monday Damore was an ex-Google employee, having been fired for “perpetuating gender
  
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• Sign up to our webinar on building a world-class optimisation programme 

  08-08-2017 13:57
  Innovation is required for any growing organisation, but nearly impossible without a robust experimentation strategy. This webinar presents you with discoveries on best practices gleaned from an expansive data set spanning over 100,000 experiments in 2016.
  Watch this webinar to learn:
  Which traits define the best testing organisations
  How can you drastically increase your testing performance
  What are the right team goals to measure your testing programme
  Join us on Thursday 24 August at 3pm to
  
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• Has the Under Armour brand lost its cool?

  08-08-2017 08:30
  Just 18 months ago, Under Amour was talking about overtaking Nike as the world’s biggest sports brand. In an interview with Marketing Week, its VP of ominchannel Sid Jatia exuded confidence: “Nobody wants to wear Nike anymore because it isn’t cool – it’s in the discount houses, it’s everywhere. People like the underdog and engage with our story more.”
  And although Under Armour’s success as a sports brand was primarily driven by the US market &ndash
  
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• Take our quiz to find out if you have the Anatomy of a Leader

  08-08-2017 08:00
  Marketing Week carried out an in-depth study encompassing both qualitative and quantitive research to discover the attributes, responsibilities and core skills that make up the ‘Anatomy of a Leader’.
  Click here to read in-depth analysis of the research.
  The post Take our quiz to find out if you have the Anatomy of a Leader appeared first on Marketing Week.
  
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• Here's how investors and workers are doing after 200 days of President Donald Trump

  08-08-2017 02:35 via feedproxy.google.com
  August 7 marks the 200th day of President Donald Trump's tenure.
  In his first six and a half months in office, the President has promised economic prosperity and a revitalization of American industry.
  And he's boasted about his success — using the record-setting stock market, and an ongoing job-market recovery — to claim credit for energizing the U.S. economy. 
  Trump is right that stocks are at a record, and job creation continues. What's wrong is the suggestion that this is rev
  
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• This chart shows how bad things are for Apple and Samsung in the Chinese smartphone market (AAPL)

  08-08-2017 02:16 via feedproxy.google.com
  Apple and Samsung are struggling to remain competitive in the Chinese smartphone market as local players continue to dominate. According to data from CounterPoint Research, the smartphone market in China grew by 3% between April and June 2017.
  As we see in this chart from Statista, Chinese brands like Huawei, Oppo, Vivo, and Xiaomi expanded their dominance and now account for 87% of the market. Samsung and Apple both lost ground.
  The big winner continues to be Huawei, wh
  
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• Why adidas is a "brand in beta"

  08-08-2017 01:23 via warc.com
  CANNES: Operating as a “brand in beta” has yielded major benefits in terms of relevance, consumer engagement and driving sales for adidas, the sporting and lifestyle goods manufacturer.Paul Gaudio, Global Creative Director at adidas,...
  
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• The new UK data bill is a radical change for citizens and businesses

  08-08-2017 01:23 via warc.com
  LONDON: Individuals will enjoy increased power over their personal data, including a right to be forgotten, while companies will face dramatically bigger fines for non-compliance, the government announced.Citizens will get the right to force...
  
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• Singapore sees 15% increase in tourism spend

  08-08-2017 01:23 via warc.com
  SINGAPORE: The first quarter of 2017 saw a 15% year-on-year increase in tourist spending in the city-state, reaching SG$6.4 billion, according to the country’s Tourist Board, due to higher arrivals and significant increases across all major...
  
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• How to make music that aligns with your brand

  08-08-2017 01:23 via warc.com
  LONDON: Music is the least understood element of branding strategy, and yet it is one of the most powerful markers of a brand, fundamental to the experience that customers remember, an industry figure has argued.Writing in a new WARC Best Practice...
  
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• CBS & AT&T deal woos cord-cutters

  08-08-2017 01:23 via warc.com
  NEW YORK: US Carrier AT&T has bolstered its offer to viewers mulling whether to cut their cords and go online, as the company announced a new deal with CBS to stream content live in almost 25 US markets.Through the company’s DirecTV Now...
  
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• Amazon's lessons from India are changing its US business

  08-08-2017 01:23 via warc.com
  BENGALURU: Amazon’s foray into the world’s second most populous country produced valuable lessons that are now informing how the e-commerce giant operates in the mature markets of the US and Europe, according to a company executive. ...
  
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