Sales & Marketing news

• Apple will reportedly release an Apple Watch with its own internet connection by the end of the year

  04-08-2017 23:02 via feedproxy.google.com
  Apple is developing an Apple Watch model with a built-in cellular data connection that could be released by the end of the year, according to Bloomberg's Mark Gurman.
  Additionally, Daring Fireball's John Gruber suggests the cellular Apple Watch would have a new design over the original's.
  If true, the cellular Apple Watch wouldn't be as reliant on a connection with an iPhone, which has been one of the Apple Watch's main limiting factors. As it stands today, Apple's smartwatch is mostly
  
  Read more

• 'Pharma bro' Martin Shkreli held a surreal live stream minutes after being convicted of security fraud

  04-08-2017 23:01 via feedproxy.google.com
  Moments after being found guilty on two counts of securities fraud and one count of conspiracy to commit securities fraud, "pharma bro" Marin Shkreli launched into a trademark Youtube livestream.
  Shkreli, the former pharmaceutical CEO best known for a price-gouging scandal, took questions from fans, streamed an interview with a New York Daily News reporter, and talked about everything from a possible appeal of the case to his one-of-a-kind Wu Tang Clan album.
  Shkreli said it was a
  
  Read more

• Coke, Safeway and Sky: 5 things that mattered this week and why

  04-08-2017 14:32
  Coke’s first sustainability campaign
  There is growing environmental concern about the use of plastic bottles. According to figures obtained by the Guardian, a million bottles are bought around the world every minute and this will jump by another 20% by 2021, an environmental crisis some claim could be as serious as climate change. And unsurprisingly major drinks brands are the biggest culprits, with analysis by Greenpeace estimating that Coca-Cola produces more than 100 billion a year.
  Coc
  
  Read more

• Asics in biggest brand shakeup in 25 years as it looks to broaden appeal

  04-08-2017 13:23
  Asics is overhauling its marketing strategy and plotting a big expansion of its store estate as part of its biggest brand shakeup in a quarter of a century.
  The Japanese sports brand is best known for its running gear, but wants to broaden its appeal amid wider growth in the market for fashionable sports and outdoor wear.
  The relaunch kicked off in London this week – timed to coincide to the start of the athletics World Championships that start this evening (4 August) – with the laun
  
  Read more

• Advertisement

• KFC’s ‘The Whole Chicken’ ad avoids investigation

  04-08-2017 11:30
  KFC’s ‘The Whole Chicken’ campaign will not face an investigation by the ad regulator despite hundreds of complains about the ad.
  The Advertising Standards Authority (ASA) says it received 480 complaints about the ad, which showed confident chickens strutting around to a popular rap song by DMX.
  The complainants had a range of issues with the ad, with some arguing that the depiction of chickens was “disrespectful, “offensive” and “distressing”, whi
  
  Read more

• Will other brands follow P&G’s lead and cut digital ad spend?

  04-08-2017 08:30
  Procter & Gamble (P&G) last week became one of the first advertisers to admit to a significant reduction in digital ad spend in the wake of the brand safety scandal.
  On a results call, the FMCG giant’s CFO Jon Moeller said it had cut between $100m and $140m from its digital ad budget last quarter because of brand safety concerns and “ineffective” ads. In a statement, P&G said the move was temporary as the brand looked to ensure its ads were not being placed in digit
  
  Read more

• US consumers take to the sharing economy

  04-08-2017 02:00 via warc.com
  RICHMOND, VA: Just over half (51%) of US consumers say they’re likely to use sharing economy services for their summer travel bookings this year, a new survey has revealed.Specifically, insurance firm Allianz Global Assistance found that 26%...
  
  Read more

• The UK becomes a nation of binge-watchers

  04-08-2017 02:00 via warc.com
  LONDON: Binge-viewing has taken such a hold in the UK that eight in ten adults (79%), or 40m people, use catch-up technology and streaming services to watch multiple episodes in one sitting, a new official study has revealed.Media regulator Ofcom...
  
  Read more

• Advertisement

• Survey flaws obscure true insights

  04-08-2017 02:00 via warc.com
  SINGAPORE: Consumers can’t be trusted when it comes to reporting their own behaviour and marketers should look beyond traditional surveys, according to an industry expert.“People are not particularly capable at remembering what they...
  
  Read more

• Sky launches tenure-based loyalty scheme

  04-08-2017 02:00 via warc.com
  LONDON: Sky, the UK broadcaster and internet provider, has launched a novel loyalty scheme that offers customers a range of benefits that increase in generosity the longer they have stayed with the company.Called Sky VIP, the initiative is the...
  
  Read more

• Programmatic aids NYT's global expansion

  04-08-2017 02:00 via warc.com
  NEW YORK: The New York Times (NYT) has seen its global programmatic direct revenues double over the last three months, compared to the previous three, but the publisher and its clients still face some challenges in overseas markets.According to...
  
  Read more

• Co-promotion programs demand a new media mix

  04-08-2017 02:00 via warc.com
  NEW YORK: There are sound reasons for co-promotion, the practice of promoting two or more products with one message, but marketers still do not fully understand how media planning and buying shape the results, a paper in the Journal of Advertising...
  
  Read more

• APAC consumers reveal their CX preferences

  04-08-2017 02:00 via warc.com
  SINGAPORE: Although consumers in four key APAC markets have differing expectations when it comes to customer experience (CX), there are ten distinct trends across the region, according to a new study.Qualtrics, a US-based experience management...
  
  Read more

Follow @sales_mrktinguk on Twitter!