Sales & Marketing news

• BT shifts marketing strategy from ‘celebrities and hyperbole’ to building trust

  03-08-2017 16:51
  BT has launched a new campaign that has “trust” at its heart instead of “celebrities and hyperbole” as it looks to reconnect with consumers.
  The brand has faced a lot of negative press over the past year. In June, Ofcom revealed that BT topped a list of the broadband providers generating the most complaints, averaging 34 complaints per 100,000 subscribers. It was followed by TalkTalk, then BT-owned Plusnet and EE.
  Meanwhile, BT’s profits fell more than 40% in the fi
  
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• International round-up: Pizza Hut offers free pizza, Tesco Ireland repositions

  03-08-2017 16:27
  Pizza Hut offers free pizza as part of new loyalty programme
  Pizza Hut is launching what it claims is the only national pizza loyalty programme in the US. The scheme will reward customers points for every dollar spent online, meaning customers can potentially earn free pizza after just one visit.
  Called Hut Rewards, customers get two points for every $1 spent, which can be applied towards a medium pizza from just 200 points or a large from just 250. There is no limit to how many points customers
  
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• L’Oréal on why communicating the science behind the beauty takes true collaboration

  03-08-2017 16:15
  Put simply, L’Oréal’s UK & Ireland scientific director, says marketing has the power to maximise the benefits of any product to make it as compelling as it should be, while meeting strict guidelines.
  Steven Shiel is responsible for the science behind the beauty, and ensuring the scientific messaging and claims of any given product are accurately portrayed in marketing.
  During his 24-year career, Shiel says his interaction with the marketing team has inc
  
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• How to measure video effectiveness

  03-08-2017 14:49
  In 2016, spend on mobile video ads more than doubled (up 103%) to £693m making it the fastest growing ad format in the UK. This means it now accounts for a whopping 29% of the total growth in digital ad spend, according to the Internet Advertising Bureau (IAB) UK and PwC’s annual digital ad spend report.
  And with the likes of Facebook and Google building their future around digital video channels, it’s hard to ignore its importance.
  However, with the validity of Facebook’
  
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• A Japanese technology giant is backing lending startup Kabbage

  03-08-2017 13:00 via feedproxy.google.com
  Kabbage, a $1 billion online lending startup, has announced a $250 million equity investment from a Japanese telecom giant SoftBank, according to a press release on the news.
  Kabbage was founded in 2008 to disrupt the business lending space. It currently serves more than 100,000 clients, having provided more than $3.5 billion in funding to small and medium sized businesses since its inception.
  It also powers automated lending tools for large banks such as Santander and Scotiabank.
  SoftBank, a ho
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, FIT)

  03-08-2017 12:44 via feedproxy.google.com
  Here is what you need to know.
  Venezuela's GDP collapses. Venezuela's economy is 35% smaller than it was in 2013 as the oil crash and President Nicolas Maduro's policies weigh.
  The Bank of England meets. The central bank is expected to hold its key interest rate at 0.25%, but economists believe there could be a slightly hawkish shift in sentiment. The decision crosses at 7 a.m. ET, and John Carney's press conference will begin at 7:30 a.m. ET.
  India's economy hits a wall after the introduction o
  
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• It's about to get a lot easier to bet on the backbone of the stock market

  03-08-2017 12:02 via feedproxy.google.com
  The world's biggest provider of exchange-traded funds is giving US investors a new way to bet on companies that repurchase their own shares.
  iShares, the ETF business within investment titan BlackRock, just filed a registration statement with the US Securities and Exchange Commission for a fund that will track stocks with a history of share buybacks and dividend payments.
  The iShares US Dividend and Buyback ETF (ticker to-be-determined) is designed to track the Morningstar US Dividend and B
  
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• Tesla will end up with a comfortable amount of cash by the end of the year — but 2018 could be a different story (TSLA)

  03-08-2017 06:31 via feedproxy.google.com
  Tesla reported second-quarter earnings on Wednesday, beating analysts' expectations by posting a narrower loss, $1.33 per share, and the $1.88 anticipated.
  In its shareholder letter, Tesla also outlined how much cash it intends to burn for the rest of 2017, as it ramps up production of the new Model 3 sedan.
  "Capital expenditures should be about $2 billion during the second half of 2017, as we make milestone-based payments for Model 3 equipment, continue with Gigafactory 1 construction, and
  
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• One chart reveals everything that's wrong with Trump's anti-immigrant outcry

  03-08-2017 05:53 via feedproxy.google.com
  President Donald Trump is not exactly known for consistent policy positions, but two of his most prominent goals are working against each other. They are his promise to push economic growth toward the 4% mark while at the same time cracking down harshly on immigration.
  On Wednesday, Trump said he backed new legislation that would give preference to visa applicants with higher education or job skills. It has the potential to seriously restrict the flow of legal immigrants into the US, ostensibly
  
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• Coinbase got hammered for rejecting Bitcoin Cash, but the startup is betting the move will pay off

  03-08-2017 02:56 via feedproxy.google.com
  *Digital currency startup Coinbase saw an exodus of users this week after announcing that it wouldn't support bitcoin cash.
  *Bitcoin cash is a brand new digital currency, established on Tuesday, through a "hard fork."
  *A hard fork is when a digital currency splits into two separate currencies. In this case, the original bitcoin split into bitcoin cash as a means of dealing with disagreements in the community over how the technology behind the currency should run. 
  *But investors aren't wor
  
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• Starbucks booms in China as others waver

  03-08-2017 01:06
  SHANGHAI: Coffee chain Starbucks is opening 500 new stores a year in China, at a time when other Western brands rethink their China footprint, and the company’s Executive Chairman believes its success stems from adapting to local culture. ...
  
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• Japan's Line brings its app characters to NYC

  03-08-2017 01:06
  NEW YORK: Line Friends, the character merchandising unit of Japanese media giant Line Corp, opened its first megastore in the US this week as the company seeks to raise awareness of its messenger app in America.Situated in a prime site in...
  
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• Indians triple their spending on Google apps

  03-08-2017 01:06
  BENGALURU: Indian consumer spending on smartphone apps downloaded from Google Play increased 300% over the past year, Google India has revealed.The company also said it is now getting one billion downloads, leading it to believe that India’s...
  
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• How political boycotts impact brands

  03-08-2017 01:06
  NEW YORK: A quarter of American consumers have stopped using products and services due to boycotts, protests, or a company’s perceived political leanings, a study from Ipsos has revealed.Based on a poll of 2,016 adults in February 2017, the...
  
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• Facebook now develops hardware devices

  03-08-2017 01:06
  SAN FRANCISCO: Facebook is reportedly working on developing a video chat device for the home that would be the first major product to emerge from its hardware research lab, Building 8.According
  
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• Celebrity influencers command huge sums from brands

  03-08-2017 01:06
  LONDON: UK marketers are willing to pay celebrity influencers on Facebook up to £75,000 for a single post mentioning the brand they want to promote, a new survey has revealed.They are also prepared to pay celebrity influencers £67,000...
  
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• Best ways to write a creative brief

  03-08-2017 01:06
  GLOBAL: Developing the communications strategy, defining its role in addressing the brand's problem, and transcribing it into a brief for the creative department, are key ways in which an agency adds value, two industry figures say.This is...
  
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• Sky unveils industry-first loyalty scheme that rewards tenure, not spend

  03-08-2017 01:01
  Sky is launching a loyalty scheme, the first in the TV and broadband sector, as it looks to reward some of its longest-standing customers amid growing competition from the likes of BT and Netflix.
  Launching today (3 August), the Sky VIP app will reward customers for how long they have been with Sky, rather than how much they spend every year, according to chief commercial officer Lyssa McGowan.
  Speaking to Marketing Week, she explains: “What is really different [about Sky’s loyalty p
  
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• Microsoft's recent sales team shake up was the 'most significant' in the company's 42 year history (MSFT)

  03-08-2017 00:32 via feedproxy.google.com
  In July, Microsoft announced a big reorganization of its sales force to focus on cloud computing. That reorganization resulted in thousands of layoffs, mostly in its global sales organization.
  It may have seemed like just another reorg in a long line of restructurings at the 42-year old software company. But Microsoft said on Wednesday that this was actually the most sweeping change to its sales organization in the company's entire history. 
  In a filing with the SEC on W
  
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