Sales & Marketing news

• Channel 4, KFC, Saga: 5 things that mattered this week and why

  28-07-2017 13:39
  Great British Bake Off takes shape as two brands sign up
  Now the Great British Bake Off has broken away from the ad-free shackles of the BBC, the sky is the limit when it comes to sponsorship opportunities. And this week its new home Channel 4 revealed Lyle’s Golden Syrup and Dr. Oetker to be the new official broadcast sponsors for the popular show, which is set to return to screens later this year.
  Channel 4 bought the rights for the cookery show in a £75m deal last year and there w
  
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• Starbucks steps up focus on digital partnerships amid store closures

  28-07-2017 13:30
  Starbucks is looking to expand its online relationship with consumers by forming closer partnerships with digital giants, as it predicts more store closures.
  The company released its third quarter results yesterday (27 July). Global comparable store sales increased 4% over the last three months, while consolidated revenues were up 8% to a “record” $5.7bn (£4.36bn).
  Speaking on an investor call, the brand’s CEO Kevin Johnson once again touched on the “massive disrupt
  
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• The Marketing Week Mini MBA in marketing returns in September

  28-07-2017 12:01
  The Marketing Week Mini MBA in Marketing returns in September, offering marketers the tools they need to become more confident, more effective and more inspired.
  The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be hosted by marketing professor and Marketing Week columnist Mark Ritson.
  More than 520 people have already taken the course this year, on top of the 450 that took it
  
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• The rise of automation in market research

  28-07-2017 07:30
  Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working.
  It follows then, that market research also stands to benefit from automation. One such example is the use of robots to test the effectiveness of advertising.
  Brands want answers to specific creative campaign questions
  
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• Walmart backslides on Made in America pledge

  28-07-2017 01:31 via warc.com
  CHICAGO: Walmart.com, the US shopping giant’s e-commerce service, is recruiting vendors from countries outside of the US, including China, in a pivot away from its Made-in-America campaign, according to a Reuters report.Despite claims that...
  
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• Voice strategies are becoming necessary

  28-07-2017 01:31 via warc.com
  LONDON: The use of voice technology is growing as it is a more intuitive and efficient way to interact with a device, and marketers will have to consider a new set of variables as they develop voice user interfaces and build a consistent tone of...
  
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• UK consumers are losing their patience

  28-07-2017 01:31 via warc.com
  LONDON: UK consumers are not as patient as they once were, according to a new study that shows over two fifths (42%) admit to having less patience today than they did five years ago.This is according to
  
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• Print magazine ads boost brand metrics

  28-07-2017 01:31 via warc.com
  SYDNEY: Adding print magazines to the media mix delivers a greater uplift in brand metrics than the average of any other two media channel combinations, new research has claimed.A study for magazine industry body Magazine Networks surveyed 3,000...
  
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• P&G cuts digital spend

  28-07-2017 01:31 via warc.com
  CINCINNATI, OH: Procter & Gamble, the fast-moving consumer goods manufacturer, cut its digital advertising spend in the last quarter as a result of concerns over brand safety and bot fraud.The owner of Tide detergent, Pampers diapers and...
  
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• Location data offers insight into millennial preferences

  28-07-2017 01:31 via warc.com
  SINGAPORE: Location data can offer vital insights to marketers on customer behaviours, particularly hyper-connected millennials, according to an industry expert.Aditi Kohli, General Manager for Near - an ambient intelligence platform - in...
  
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• How brands can augment short-term sales tactics

  28-07-2017 01:31 via warc.com
  NEW YORK: Marketers and consumers think about short-term sales tactics in different ways, and closing this gap could deliver various strategic advantages for brands, a study published in the Journal of Advertising Research (JAR) has argued....
  
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• Facebook plays down Messenger expectations

  28-07-2017 01:31 via warc.com
  MENLO PARK, CA: Amid a flurry of impressive second-quarter figures – ad revenues up 47%, mobile ad revenues up 53% – Facebook played down the idea that its Messenger app is going to be monetized any time soon.“We're going to be...
  
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• China's second-time mums grow in number

  28-07-2017 01:31 via warc.com
  BEIJING: China’s parents are starting to embrace the notion of having more than one child, a development which may require brands to reconsider some aspects of their current marketing approach, new research suggests.Figures from the National...
  
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• Consumer confidence slumps to levels not seen since Brexit vote

  28-07-2017 01:01
  Consumer confidence has slumped to levels not seen since the Brexit referendum a year ago as uncertainty and an economic slowdown hit spending.
  The latest figures from GfK show its main consumer confidence metric fell to a disappointing -12 in July, a two-point fall from June. In fact, for the second month in a row, all six of the main measures experienced a decline as Brits continue to be confused by the state of their economy.
  Consumer perceptions of personal finances over the last 12 months f
  
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