Sales & Marketing news

• Trump announces that Apple's top supplier, Foxconn, is building a $10 billion TV factory in Wisconsin (AAPL)

  26-07-2017 23:43 via feedproxy.google.com
  Foxconn, a giant manufacturer of electronics like Apple's iPhone and Microsoft's Xbox, said on Wednesday that it plans to open its first major American factory in Wisconsin.
  The announcement was made at the White House on Wednesday afternoon. White House officials said that the project would create 3,000 jobs and Foxconn will invest $10 billion into the factory. 
  "The company's initial investment of more than $10 billion will create more than 3000 jobs at a minimum, with a potenti
  
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• The $2.6 trillion asset manager behind the 'Fearless Girl' statue is putting its money where its mouth is

  26-07-2017 23:15 via feedproxy.google.com
  State Street Global Advisors, a huge asset manager, called for the companies it invests in to improve their gender diversity – or else face a vote against them.
  The call came as part of State Street's installment of "Fearless Girl," a statue of a defiant girl in front of downtown Manhattan's Wall Street bull.
  State Street has since followed through on its promise, voting against 400 companies that failed to act.
  The $2.6 trillion asset manager behind the"Fearless Girl" statue is putting i
  
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• One of the most influential voices on Wall Street used Netflix to show why markets are overheated (NFLX, OAK)

  26-07-2017 23:10 via feedproxy.google.com
  Legendary finance guru Howard Marks issued a warning shot to investors Wednesday, laying out the case that markets are overheated and risks are going ignored.
  At one point in his sprawling, 22-page memo, the billionaire founder of Oaktree Capital Management zeros in on high-flying tech darling Netflix to explain why many investors — specifically debt investors, in this case — have lost their mind in the pursuit of ever-higher returns. 
  Marks sa
  
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• Stock market fear just hit a record low (VIX)

  26-07-2017 22:57 via feedproxy.google.com
  The stock market looks downright fearless.
  The CBOE Volatility Index — or VIX — dropped to 8.84 on Wednesday, its lowest intraday level in history. Used to gauge concern in the S&P 500, it's hovered near record lows for weeks now, even closing at a 24-year low last week.
  Now it's official: by one measure at least, the market is as care-free as ever.
  The VIX would eventually erase that intraday loss to finish the day up 1.8%, at 9.6.
  While alarmists may view a low VIX as a negativ
  
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• KFC’s ‘The Whole Chicken’ ad could face investigation as complaints top 250

  26-07-2017 18:04
  KFC’s ‘The Whole Chicken’ ad featuring a confident chicken strutting her stuff to ‘X Gon’ Give It To Ya’ by DMX is facing the possibility of an investigation by the ad regulator after it received more than 250 complaints about the TV and poster campaign.
  The Advertising Standards Authority says the complaints have focused on a number of aspects of the campaign. These include that the depiction of chickens is “offensive and distressing” for vegetari
  
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• Coca-Cola: We need more courage to become a growth-orientated business

  26-07-2017 16:36
  Coca-Cola is looking to prioritise its Coca-Cola Zero Sugar variant more heavily, as it reveals plans to roll out the product in the US and “keep people within the brand”.
  The drinks giant revealed its second quarter results today (26 July), which showed that organic revenues grew by 3%. Its net revenues declined 16%, which the company attributed to its ongoing refranchising programme in the US.
  Speaking on the call, the company’s new CEO James Quincey claimed to be happy with
  
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• Tackling market research with confidence

  26-07-2017 16:00
  Marketers often cite time as an obstacle to carrying out market research. The other challenge is uncertainty about how to go about it, coupled with an element of complacency that marketers already know exactly what the consumer wants and needs.
  “I used to feel that I just didn’t have time. Now we’ve been challenged to slow down a bit and make sure we include research in our process,” says Sue Johnson, head of retail marketing at Flight Centre UK, and one a grad
  
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• Mark Ritson: Only crap marketers mistake stereotypes for segments

  26-07-2017 11:36
  There has always been a very uncomfortable proximity between segments and stereotypes. The only difference is data. If I say that women like pink and men like blue I am a sexist moron. But if I have a survey of a representative sample of the British public that shows a statistically significant skew of female consumers preferring the pink version of my product and a male preference for the blue alternative, I am a marketer armed with insight.
  Tricky stuff, eh?
  That difference was very much top
  
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• Google beats Apple and Facebook to top global brand health list

  26-07-2017 08:30
  Google has taken the top spot in YouGov’s first global brand health rankings, followed closely behind by YouTube and Facebook, as tech brands dominate globally.
  The list is based on data from YouGov’s BrandIndex Index metric, which assesses overall brand health. This is determined by looking at perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
  Other tech brands that feature in the top 10
  
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• Which brands are winning the global head-to-heads?

  26-07-2017 07:00
  Adidas autumn/winter 2017 collection with supermodel Karlie KlossBeing the major player in a sector is no longer a guarantee of long-term success. It’s not always new entrants to the market that brands should be wary of, however.
  Being the second-placed brand in any given category often gives businesses room to experiment and innovate in a way that might be difficult for the market leader.
  And although they are of course growing from a smaller base, it is the challenger in
  
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• WARC Media Awards: Partnerships and Sponsorships judges announced

  26-07-2017 01:24 via warc.com
  LONDON: Senior executives from Diageo, Marriott International and Facebook are joining the judging panel for the Effective Use of Partnerships and Sponsorships category in the WARC Media Awards, announced today.The
  
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• Suning is winning the battle for soccer rights in China

  26-07-2017 01:24 via warc.com
  BEIJING/SHANGHAI: Suning Retail Group is betting up to $2bn on TV rights to show soccer from around the world in China, in a move that could deliver the company a near monopoly on the growing sport at home.Suning, a retail conglomerate with around...
  
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• Relevance a bigger issue than brand safety

  26-07-2017 01:24 via warc.com
  NEW YORK: YouTube made a “strong contribution” to Q2 ad revenue growth at Alphabet, which avoided comment on the brand safety issues that dogged the video platform earlier this year, even as anecdotal evidence suggests that relevance is...
  
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• John Lewis, BBC iPlayer head UK brand health rankings

  26-07-2017 01:24 via warc.com
  LONDON: Heritage British brands head YouGov’s first UK brand health rankings, with high-end retailer John Lewis in first place, followed by the BBC’s iPlayer service, in contrast to the young tech brands that dominate the global...
  
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• How data and VR sold the Tiago

  26-07-2017 01:24 via warc.com
  MUMBAI: Some 15 months after its launch, the Tata Tiago has generated more than 100,000 orders using a combination of data and modern tech to reach its target audience of young, urban drivers.Originally called the Zica – the name was changed...
  
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• Customer service issues dog airlines, broadband

  26-07-2017 01:24 via warc.com
  LONDON: Poor customer service did more to damage the reputations of airlines and broadband providers than any other UK category during the past year, new research has shown.A survey of 1,025 UK adults by service design consultancy Engine found...
  
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• Cause related ads increase fourfold

  26-07-2017 01:24 via warc.com
  BOSTON: Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows.Drawing on YouTube data, video ad tech company Pixability established that cause-related...
  
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• APAC consumers put fast food in obesity firing line

  26-07-2017 01:24 via warc.com
  HONG KONG: Fast food chains across Asia-Pacific may have to tweak their offer to tackle an obesity epidemic for which their customers hold them at least partly responsible, a new survey suggests.Research firm YouGov polled over 9,000 people across...
  
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• Aditya Birla Group taps power of NPS

  26-07-2017 01:24 via warc.com
  CHICAGO: Aditya Birla Group, the conglomerate, has seen tangible business benefits from using the Net Promoter Score (NPS) to gain a deeper understanding of its customers.Prakash Nedungadi, Group Head/Customer Insights and Brand Development at...
  
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