Sales & Marketing news

• McDonald’s claims it has ‘only scratched the surface’ with food delivery as sales soar

  25-07-2017 18:25
  McDonald’s says it is scaling its food delivery “faster than ever before”, as the UK market boasts its strongest quarterly sales growth for the company in 43 years.
  The fast food brand revealed its second quarter results this afternoon (25 July), which showed that global comparable sales increased 6.6%. Its consolidated revenues decreased 3% in the quarter, which the brand said is due to its refranchising programme.
  Speaking on an analyst call, CEO Steve Easterbrook said t
  
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• Volvo wins Channel 4’s £1m diversity competition

  25-07-2017 11:51
  Volvo has triumphed in Channel 4’s first Diversity in Advertising award, winning £1m in advertising airtime.
  The car marque’s campaign was created by creative agency Grey London, and will be focused around this year’s theme of non-visible disability.
  The brand was one of seven finalists, with the shortlist including BT, Ford, Marks & Spencer, Bose, Panasonic and Lloyds. The campaign was picked from more than 50 campaign ideas featuring a range of non-visible disabilit
  
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• Marketoonist on the problem with focus groups

  25-07-2017 11:31
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the problem with focus groups appeared first on Marketing Week.
  
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• McDonald’s on the next stage of its digital transformation journey

  25-07-2017 11:00
  McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
  Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
  Now, the fast food brand is shifting its focus
  
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• McDonald’s on the next stage of its digital transformation

  25-07-2017 11:00
  McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
  Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
  Now, the fast food brand is shifting its focus
  
  Read more

• Helen Tupper: Be informed, not overwhelmed

  25-07-2017 08:18
  Do you ever feel daunted by how much there is to learn at work? How much you need to stay on top of each day? Do you struggle to find time to get up-to-date with customer and industry insight? Even if you do somehow manage to keep up with it all, it can feel like a real challenge to not just be consumed by ‘doing’ and actually make time for thinking.
  We have to accept some truths about our jobs. Things are not going to slow down. We are not going to get less work. There is only going
  
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• Red-hot stocks are getting a boost from an unexpected source

  25-07-2017 07:20 via feedproxy.google.com
  Stocks are back near record highs, and they have a surprisingly weak US dollar to thank.
  It wasn't supposed to be like this.
  After President Donald Trump's shocking victory in November sent the dollar surging into year-end, it was widely expected that it would continue to climb.
  Then, amid doubts that the pro-growth agenda floated by Trump would get done in timely fashion, the dollar's fortune reversed, shocking just about everyone. And it's done so in spectacular fashion, fa
  
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• How America's spending habits have changed since 1941

  25-07-2017 07:18 via feedproxy.google.com
  Americans today spend the most on housing, transportation, and food.
  The three sectors account for a combined 65% of the annual amount spent by the average US household consumer in 2015 — or about $32,000, according to data from the Bureau of Labor Statistics, as cited by BAML. 
  But it's also interesting to compare how much Americans spend on various goods and services today compared to 70-something years ago.
  Spending on housing and transportation have jumped significantly since the
  
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• A hedge fund started by a Steve Cohen protégé is crushing it (FWONK, BABA)

  25-07-2017 05:59 via feedproxy.google.com
  A hedge fund started by a Steve Cohen protégé is up double-digits in 2017. 
  David Fiszel's Honeycomb Asset Management is up 12.2% after fees over the past six months in its Class A shares, according to the firm's second-quarter letter released last week. A copy was reviewed by Business Insider.
  The fund gained 9.3% after fees in the first quarter and posted a 2.7% net return in the second quarter.
  Comparatively, the S&P 500 is up about 9.6% over the same per
  
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• Scaramucci says Trump tweets because he doesn't feel 'defended in the mainstream media' — here's what he tweets about

  25-07-2017 05:52 via feedproxy.google.com
  On Sunday, during an interview with CNN's Jake Tapper, newly appointed White House communications director Anthony Scaramucci briefly spoke about the President's Twitter habits.As Scaramucci tried to shift the conversation to Trump's agenda — the things "he's super focused on" — Tapper interrupted: "But he's not tweeting about those things. He's tweeting about Russia and Hillary Clinton."
  Scaramucci explained that it's "because he doesn't feel — he doesn't feel that he's b
  
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• A new technology could change the game for Amazon, Facebook, Netflix and every smartphone user (GOOGL, NFLX, AMZN, AMAT)

  25-07-2017 05:47 via feedproxy.google.com
  A tech hedge fund that has been crushing it sees a huge opportunity for YouTube, Amazon, Netflix and Google.
  It's called OLED – "organic light-emitting diodes" – and it could soon change how people use their smartphones.
  David Fiszel's Honeycomb Asset Management, a New York-based investment firm, flagged the technology and its potential for tech giants in its second-quarter letter sent last week to investors. The fund, which launched last summer, has posted 12.2% gains afte
  
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• Google’s payments to partners are the highest in 8 years and Wall Street is not happy (GOOG, GOOGL)

  25-07-2017 03:06 via feedproxy.google.com
  Google's parent company Alphabet may have topped expectations when it reported Q2 earnings Monday, but that didn't keep the stock from slipping about 3% in after-hours trading.
  One reason could be the increasing traffic acquisition costs (TAC). Google has to share some of its mobile ad revenue with partners who bring users to its search engine or who run Google ads on their own websites.
  These partners include companies like Apple, which has made Google the default search engine o
  
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• Why marketers need a DMP

  25-07-2017 02:00 via warc.com
  LONDON:Modern marketing is all about data, but collecting that from a multiplicity of sources and then making sense of it is a major challenge for businesses which really need to consider investing in a data management platform, an industry figure...
  
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• OOH and mobile 'are converging'

  25-07-2017 02:00 via warc.com
  LONDON: Out-of-home media is attracting some unexpected advertisers as the medium’s digital capabilities expand and the possibilities grow for a more creative approach using real-time and contextually relevant content.David McEvoy, director...
  
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• Millennials like CEO activism - if they agree with it

  25-07-2017 02:00 via warc.com
  NEW YORK: Half of US millennials welcome CEO activism – as long as they agree with the opinions being expressed– and say this positively affects their purchase decisions, a new report says.PR firm Weber Shandwick conducted an online...
  
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• Diageo champions brand purpose

  25-07-2017 02:00 via warc.com
  CANNES: Diageo, the alcoholic drinks company, believes that purpose-driven marketing remains a powerful form of communications, despite some emerging criticisms of this strategy.Syl Saller, Chief Marketing Officer at Diageo,discussed this...
  
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• China's 'relevant' brands tap the zeitgeist

  25-07-2017 02:00 via warc.com
  SHANGHAI: Brands looking to prosper in China need to tap into the nation’s cultural trends and position themselves in a way that resonates with key demographic groups a new study suggests.The
  
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• Aussie agency spend hits A$7bn

  25-07-2017 02:00 via warc.com
  SYDNEY:Australian media agency spending passed A$7bn in the 2016-17 financial year with digital and outdoor registering the biggest increases, new data show.According to measurement business Standard Media Index, theindustry is set to deliver...
  
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• AI could threaten consulting firms

  25-07-2017 02:00 via warc.com
  CAMBRIGE, MA: From chatbots handling routine customer service inquiries to high-powered strategic consultancy work, there are few business areas immune from the advance of artificial intelligence.Writing on the Harvard Business Review site, Barry...
  
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