Sales & Marketing news

• Employees must know we care about their wellbeing, says Shutterstock

  21-07-2017 15:15
  Shutterstock’s yoga spaceBusinesses globally are increasingly recognising the fundamental importance of prioritising wellbeing in the workplace in order to create inclusive and supportive environments.
  Businesses like Bupa, Direct Line Group, Vitality and Marks & Spencer are emphasising the need for organisations to take a strategic approach to employee wellbeing that starts in the boardroom and focuses on rewarding behaviour which prioritising wellness.
  READ MORE: The
  
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• Greggs, L’Oréal, Gender stereotyping: 5 things that mattered this week and why

  21-07-2017 14:45
  A crackdown on gender stereotyping in advertising is on its way
  Say goodbye to ads showing men struggling to work a hoover or women cleaning up after everybody else – the ASA is cracking down on gender stereotyping. It released a report earlier this week claiming it needed to “do more” to protect people from potentially harmful stereotypes.
  All the industry bodies reacted positively to the news, but did seem concerned about how future ads might be judged. And this seems fair co
  
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• Harry Lang: You can’t ditch brand for performance marketing – even in digital

  21-07-2017 13:52
  
  Panini football stickers – a great product, no doubt about it. No skill required, inherently social and with a low barrier to entry. They were the ultimate in cheap, disposable and sharable media. A fantastic brand.
  The yo-yo was also a winner. Everyone at school had one, and they could all master at least a few tricks. It was an egalitarian toy – almost Communist in its universal equitability. Duncan’s yo-yos were the brand of choice for any discernable ‘dog walker&rsqu
  
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• Microsoft UK confirms sales and marketing job cuts - CampaignLive

  21-07-2017 12:40
  CampaignLive
  Microsoft UK confirms sales and marketing job cuts
  CampaignLive
  Microsoft UK has notified some of its employees that their jobs are under consideration or that their positions may be eliminated, confirmed a spokeswoman. Microsoft's campus in Redmond, Washington. This was in response to Campaign's query about ...
  
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• Greggs wants a slice of the home delivery pie

  21-07-2017 08:29
  
  When you think of Greggs, it’s easy to imagine a quick dash down the high street for a hangover sausage roll.
  However, there are signs the Newcastle-based chain is changing how it reaches consumers. Last month, Greggs opened its first drive through site in Salford. And in an interview with Marketing Week, its CEO Roger Whiteside hinted that you could soon get sausage rolls and steak bakes delivered to your door as well.
  “Does a Greggs customer want someone to deliver food to their do
  
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• Unilever has 'too many ads'

  21-07-2017 02:00
  
  LONDON/ROTTERDAM: Following an attempted takeover by Kraft earlier this year, Unilever has accelerated its savings program, which has included reviewing the number of advertising assets it produces.In a
  
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• Targeting: go wide or engage likely buyers?

  21-07-2017 02:00
  
  CANNES: With the rise of programmatic ad buying, the capabilities of marketers targeting an audience of likely buyers have never been greater, but the Ehrenberg-Bass Institute maintains that segmentation, whether for creative or media planning, can...
  
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• Personalized email is hugely effective

  21-07-2017 02:00
  
  SAN FRANCISCO: Email remains a hugely effective tool to engage, at scale, with consumers in a personalized way, new research shows, with millennials, in particular, far more likely to take action on a relevant email than any other age group. ...
  
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• New York Times' T Brand eyes expanded role

  21-07-2017 02:00
  
  NEW YORK: T Brand Studio, the internal content marketing agency at the New York Times, could assume external media planning and buying for brands, according to a senior executive.Three years after its launch, Sebastian Tomich, SVP advertising and...
  
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• Invalid traffic declines in Australia

  21-07-2017 02:00
  
  SYDNEY: The proportion of digital ad inventory classed as invalid has declined on both desktop and mobile over the past yearaccording to new researchfrom IAB Australia.The IAB/PwC Invalid Traffic Benchmarks (IVT) were based on market-level...
  
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• Indian broadcasters target sports

  21-07-2017 02:00
  
  MUMBAI: A range of broadcasters are expected to bid for the media rights to the India Premier League – the tender process opens today – as competition heats up in the sports viewing category.Last month mobile phone maker VIVO paid Rs...
  
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• Digital WOM is not fulfilling its promise

  21-07-2017 02:00
  
  NEW YORK: Word-of-mouth marketing on social media remains limited by the wider failings of the digital ecosystem, a paper in the Journal of Advertising Research (JAR) has argued.Gian M. Fulgoni, Co-Founder/CEO of research firm comScore,...
  
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