Sales & Marketing news

• SoundCloud’s DeJuan Wilson on his journey from admin assistant to global marketer

  19-07-2017 16:20
  
  Few can say they went from being a humble admin assistant to senior manager on one of the world’s best known brands, then to working for a global celebrity, all in 10 years. Yet that is precisely the career trajectory of DeJuan Wilson.
  He only took his first role at Coca-Cola to pay the bills while he worked out what to do after university, but he stayed for a decade.
  It’s not how marketers usually set out, but Wilson believes there are advantages to starting small in a big company.
  
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• From admin assistant to global marketer: SoundCloud’s DeJuan Wilson on his route to the top

  19-07-2017 16:20
  
  Few can say they went from being a humble admin assistant to senior manager on one of the world’s best known brands, then to working for a global celebrity, all in 10 years. Yet that is precisely the career trajectory of DeJuan Wilson.
  He only took his first role at Coca-Cola to pay the bills while he worked out what to do after university, but he stayed for a decade.
  It’s not how marketers usually set out, but Wilson believes there are advantages to starting small in a big company.
  
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• Argos to get rid of its most senior marketing role

  19-07-2017 16:12
  
  Argos’s most senior marketer Bertrand Bodson is to leave the retailer less than a year after its acquisition by Sainsbury’s.
  Bodson held the role chief digital and marketing officer and has played a key role in Argos’s digital transformation. He has led projects including the introduction of tablets at its stores and helped it become the first multichannel UK retailer to surpass £1bn in mobile sales. He will leave at the end of September.
  However, Argos has confirmed it w
  
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• Marketers’ hiring plans on the up, but for how long?

  19-07-2017 16:08
  
  Marketers are planning to go on a hiring spree over the next three months, with twice as many saying they expect to increase staff numbers as expect to see a decline.
  In the IPA’s quarterly Bellwether report, 33% said they expected growth, while 15% anticipated a fall. That means a net balance of 18.2% of companies are expecting to see employment rise, up from 14.4% in the preceding quarter and the highest figure since the data started being collected for Marketing Week a year ago.
  The pos
  
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• Wellbeing in the workplace – the latest Marketing Week podcast

  19-07-2017 15:34
  
  This month’s podcast is in line with July’s print issue of Marketing Week, which focuses on wellbeing and the importance of brands taking a holistic approach to it, one that embraces both physical and mental health.
  The magazine looks at how brands need to evolve their performance management strategies to go beyond pure target setting and encompass wellbeing.
  READ MORE: Is improving staff wellbeing the secret to brand health?
  In the podcast Tupper provides advice on how mar
  
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• Mark Ritson: Putting the C in KFC is an advertising error

  19-07-2017 14:55
  
  Nothing is ever completely straightforward with advertising but the latest turn of events at KFC is odd even by ad land’s standards. The story so far…
  After 15 years with Bartle Bogle Hegarty, KFC launched an agency review at the start of the year and eventually opted to move its business to Mother, but not before BBH bowed out with a quite spectacularly strange ad featuring former Game of Thrones actor Kristian Nairn and a hoard of hungry customers.Barely a week later and new agen
  
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• Russell Parsons: People must be seen as a company’s greatest asset

  19-07-2017 13:57
  
  What is the measure of success in your company? An improvement in net promoter score? Sustained sales gains? A fertile innovation pipeline? Whatever it is, I would wager that for the majority of you the tools available to help bolster your team’s performance centre on training, workshops and other tried and trusted means that are designed to help your professional development.
  For the lucky among you, your personal development needs will be satisfied by an ‘art of leadership&rsq
  
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• Vodafone puts focus on AI and voice in renewed customer service push

  19-07-2017 13:00
  
  Vodafone is trialling new voice authentication services, expanding the capabilities of its chatbot TOBi and working on 24/7 social media care and its ‘Message Us’ service as it looks to improve its customer service through a focus on new technology.
  The company is trialling the new voice authentication service to make it easier for its customers to verify their identity, access their details quickly and receive an account update through Amazon’s personal assistant Alexa. Update
  
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• Why brands are failing to meet the needs of single parents

  19-07-2017 08:00
  
  Photo by Steven Van Loy on UnsplashMarketing does not have a strong track record with regard to representing minority groups  – either as members of the marketing profession or in brand communications.
  In December 2016, Marketing Week reported on research from Lloyds Banking Group that found only 19% of people featured in advertising were from minority groups. Of that 19% just 0.29% were single parents.
  Since around a quarter of UK families with dependent children are heade
  
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• WARC Media Awards: Channel Integration judges announced

  19-07-2017 01:12
  
  LONDON: Senior executives from The Hershey Company, Procter & Gamble and Mondelez International are joining the judging panel for the Effective Channel Integration category in the WARC Media Awards, announced today.The
  
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• UK marketers lean towards short-term

  19-07-2017 01:12
  
  LONDON: Uncertain economic times are driving marketers to shift their spending into activation – and digital advertising – according to the latest IPA Bellwether Report.The report for Q2 2017, based on data drawn from a panel of 300 UK...
  
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• Mobile email opens double

  19-07-2017 01:12
  
  NEW YORK: Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to new research.Return Path, a specialist in email deliverability,analyzed more than 27 billion...
  
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• IBM uses AI on programmatic ads

  19-07-2017 01:12
  
  CHICAGO: IBM, the technology company, has seen major benefits from applying artificial intelligence to its programmatic advertising efforts.Jon Iwata, IBM’s SVP/Marketing and Communications, discussed this topic at the Association of...
  
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• Has McDonald's ceased to matter in India?

  19-07-2017 01:12
  
  NEW DELHI: Three weeks after the majority of McDonald's restaurants in New Delhi shut because their operating licenses had been allowed to expire, the city’s consumers are unconcerned and have moved on to one of the many other choices...
  
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• CMOs suffer from bad job design

  19-07-2017 01:12
  
  CAMBRIDGE, MA: Chief marketing officerstend not to last very long in their roles and one reason they have the highest turnover of any boardroom position is that their job is often badly designed, two academics have argued.Writing in the Harvard...
  
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• ANZ uses data to rethink in-branch experience

  19-07-2017 01:12
  
  MELBOURNE: With financial habits rapidly changing, ANZ – one of Australia’s big four banks – is rethinking the in-branch customer experience by using first party data more effectively."Every time you use your credit card or take...
  
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• Digital ad budgets see biggest rise in almost 10 years

  19-07-2017 01:01
  
  Marketing budgets and business confidenceMarketers have revised their budgets for digital ad spend up by the greatest extent in almost a decade as they shift priority to more activation-based marketing amid growing economic uncertainty and a “murky outlook”.
  In the IPA’s latest quarterly Bellwether survey, covering the second quarter, 32% of respondents said they increased their internet marketing budgets, versus 9% that recorded a fall. That means an overall net balance
  
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