Sales & Marketing news

• Tesla just added the CEO of Fox News' parent company to its board

  17-07-2017 23:50 via feedproxy.google.com
  
  James Murdoch, the CEO of 21st Century Fox and son of media tycoon Rupert Murdoch, has joined Tesla's board, the company announced in a blog post Monday.
  The company also said that Linda Johnson Rice, chairman and chief executive officer of Johnson Publishing Company, will join the board. 
  At 21st Century Fox, James Murdoch ran the company's environmental sustainability initiative. He and his wife, Kathryn, are the founders of a non-profit foundation called Quadrivium, which&
  
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• The head of $5.7 trillion fund giant BlackRock says the biggest trend in investing is just getting started (BLK)

  17-07-2017 23:18 via feedproxy.google.com
  
  Passive investing has changed Wall Street forever, driving costs down for mom-and-pop investors.
  It's also causing problems for the active money managers who are struggling to compete. Mutual fund managers, who charge fees to pick investments, are struggling to justify their cost. And some of the biggest hedge fund managers say the massive amounts of money flowing into passive strategies is changing how they invest.
  The trend has only just begun, according to the head of the world
  
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• The full Masters of Marketing shortlist revealed

  17-07-2017 18:29
  
  Sectors
  Automotive
  Ford – Unlearn – Ogilvy Public Relations
  Jaguar UK – Feel Wimbledon with Andy Murray – Mindshare UK, Hammerhead VR and Spark 44
  Kia – Kia & The Telegraph at Euro 2016 – Havas Media
  Nissan Europe – Nissan X-Trail 4Dog – Performance Communications and Kingdom Creative
  Nissan – Nissan CARED4 Campaign – Ve Interactive
  B2B
  Baxi Heating – The rebuilding of Baxi Works online loyalty scheme for gas installers
  ITV St
  
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• Combining online and offline channels is key to mastering attribution

  17-07-2017 15:03
  
  In a world where customer journeys are increasingly complex due to proliferated channels, moving technology landscapes, increasing volumes of content and services, as well as purchases online and offline, a simple attribution model has never been enough to measure the effectiveness of marketing. Yet they are still being used by the majority of marketers.
  For years, marketers have modelled engagements at campaign and channel level, which gives a general indication of impact and ROI. But now, wit
  
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• Aldi, Channel 4 and Maltesers top Masters of Marketing shortlist

  17-07-2017 14:55
  
  Brands including Nissan, Maltesers, Channel 4 and Just Eat are leading the charge in the nominations for this year’s Masters of Marketing awards.
  Nissan has topped the list with six nominations in categories including insight, automotive and PR and brand storytelling. It is followed by Maltesers, which has five nominations for the Maltesers brand including Mars UK’s marketing boss Michele Oliver as Visionary Marketer of the Year and Brand of the Year, while its ‘Look on the lig
  
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• Waitrose, Audi,Topshop: Everything that matters this morning

  17-07-2017 08:33
  
  New Waitrose campaign to help shoppers waste less food
  Waitrose’s new campaign aims to tackle the quarter of people that throw away food every day.
  The supermarket highlights that 10% of all groceries are binned in the home while 89% of people say they are wasting food, with 18-25 year olds the most likely to waste food every day.
  The findings mark the start of the newspaper’s Live Wise campaign, which aims to help customers make the most of the food they buy.
  “The desire to r
  
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• Waitrose, Audi, Topshop: Everything that matters this morning

  17-07-2017 08:33
  
  New Waitrose campaign to help shoppers waste less food
  Waitrose’s new campaign aims to tackle the quarter of people that throw away food every day.
  The supermarket highlights that 10% of all groceries are binned in the home while 89% of people say they are wasting food, with 18-25 year olds the most likely to waste food every day.
  The findings mark the start of the newspaper’s Live Wise campaign, which aims to help customers make the most of the food they buy.
  “The desire to re
  
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• Netflix, Disney, Tesla: Everything that matters this morning

  17-07-2017 08:33
  
  Netflix global subscribers hits 104 million
  Entertainment streaming company Netflix saw its shares surge yesterday after announcing it has reached 104 million subscribers across the globe.
  The company says the main reason behind the revenue boost was its “great content”, pointing to its political drama House of Cards and 13 Reasons Why, which is about teen suicide.
  Netflix shares rose more than 10% in after-hours trading following the announcement of its second-quarter earnings.
  Netf
  
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• Microsoft, Quiz, Vimto: Everything that matters this morning

  17-07-2017 08:33
  
  Microsoft profits double as cloud computing bet pays off
  Microsoft has credited its shift to cloud based computing for a near doubling in quarterly profits to $5.3bn.
  The company cited its shift away from computer sales and older software products with helping drive growth in revenue during the quarter from $20.6bn to $23.3bn.
  Earlier this month Microsoft announced plans to cut “thousands” of jobs worldwide to facilitate its shift into the cloud computing sector, with the majori
  
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• ITV, Unilever, Twitter: Everything that matters this morning

  17-07-2017 08:33
  
  Former marketer Carolyn McCall lands top job at ITV
  Commercial broadcaster ITV has confirmed the appointment of Carolyn McCall as its first female chief executive.
  McCall joins ITV from easyJet, where she has been chief executive for seven years. She will join ITV on 8 January, 2018, replacing Adam Crozier, who left the company at the end of June.
  “I’m really pleased to be joining ITV. It is a fantastic company in a dynamic and stimulating sector,” says McCall, who started
  
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• Amazon, RB, Google Glass: Everything that matters this morning

  17-07-2017 08:33
  
  Reckitt Benkiser sells food unit to McCormick
  US food group McCormick & Company will buy the foods business of UK consumer goods company Reckitt Benckiser for more than $4bn. RB put the unit up for sale earlier this year as it looks to focus on its core health business, as well as its newly acquired infant nutrition unit. It means iconic brancds including French’s mustard and Frank’s RedHot sauce will now be opened by McCormick.
  “The acquisition of RB Foods strengthens McCo
  
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• Hack your commute: Watch a startup pitch

  17-07-2017 08:00
  
  Whether you’re on the lookout for ideas to add to your incubator, fancy pretending you’re a judge on Dragons’ Den or are simply keen to understand the entrepreneurial mindset better, you don’t have to be in a concrete-walled warehouse in Old Street to connect with startups.
  Sites such as HumbleRise.com and TheStartupPitch.com offer platforms for entrepreneurs to upload video pitches that are publicly available and free to view.
  Both sites are pretty basic, and the pitches
  
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• Vivo was the most engaged brand during IPL

  17-07-2017 01:29
  
  MUMBAI: It has emerged that brands who used social media in their marketing campaigns during this year's Indian Premier League (IPL) got the most out of their sponsorship.That is according to XOR Labs, a digital marketing company, which examined...
  
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• Online publishers declutter ads from sites

  17-07-2017 01:29
  
  NEW YORK: A significant number of online publishers have decided to cut the number of ads served on their websites in order to enhance the user experience, yet they've found the policy hasn't hit their revenues.According
  
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• MyBudget wins customers with neuroscience

  17-07-2017 01:29
  
  SYDNEY: When MyBudget, a personal financial budgeting service in Australia, found leads dropping after launching new TV commercials (TVCs), the company turned to neuroscience to reverse the trend.According to Tammy Barton, Founder and Director of...
  
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• Mobile devices lift online video viewing by 20%

  17-07-2017 01:29
  
  GLOBAL: Online video viewing around the world is expected to increase by 20% in 2017 and this in turn will drive up global video adspend, according to a new report.Zenith, the ROI agency, predicts in its
  
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• How Diageo learns from failure

  17-07-2017 01:29
  
  CANNES: Marketers should be more willing to discuss their failures and recognise that these slip ups are often part of a longer journey towards making great work, according to Syl Saller, the Chief Marketing Officer at Diageo.Saller raised this...
  
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• Has purpose marketing peaked already?

  17-07-2017 01:29
  
  CANNES:Brands and agencies have become over-excited at the idea of brand purpose as a way to differentiate, several leading industry figures have argued.Speaking at a WARC session in Cannes, Paul Bainsfair of the IPA, described Kendall...
  
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• Back-to-college spending will hit record high

  17-07-2017 01:29
  
  WASHINGTON DC: Retailers in the US will be encouraged to learn that back-to-college spending is expected to reach an all-time high of $54.1bn this year, while back-to-school spending is forecast to reach $29.5bn.Parents and students are therefore...
  
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