Sales & Marketing news

• Asos: We don’t know if social media is a threat or an enabler

  14-07-2017 17:26
  
  Asos has admitted that while it relies heavily on social media to communicate with and market to its millions of customers, its relationship with sites such as Facebook and Instagram is not always straightforward.
  Speaking on a results call yesterday (13 July) following Asos’s third quarter results, CEO Nick Beighton said: “[Going forward] we don’t know whether [social media] will be a drag or an enabler. But certainly with potential buy buttons coming through social media, the
  
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• How startup Yourfeed is aiming to become the ‘LinkedIn for millennials’

  14-07-2017 16:15
  
  With 500 million users, it’s fair to say Linkedin dominates the online job market. However, this doesn’t necessarily mean the ‘social network for professionals’ always benefits young workers.
  A whopping 71% of Linkedin users are above the age of 35, while the average user age is 42, according to Jack Parsons, a 23-year-old entrepreneur. Subsequently, he has founded social media startup Yourfeed, which is aiming to serve as the “Linkedin for millennials”.
  With
  
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• Hostelworld on digital transformation: ‘Beware of the coffee machine terrorists’

  14-07-2017 15:35
  
  Brands embarking on a digital transformation must make sure that all members of the team are on the journey with them and beware of “coffee machine terrorists” who nod along in meetings but moan in private. That is the advice of Hostelworld CMO Ottokar Rosenberger.
  Speaking at Oystercatchers’ Evolve 2017 event last night (13 July), he said that having internal buy-in for any big changes is key. That includes having a “clear mandate from the top down” and keeping the
  
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• Tesco, Pepsi, Ikea: 5 things that mattered this week and why

  14-07-2017 13:16
  
  Tesco’s digital Clubcard fails to materialise
  Back in 2014, Tesco unveiled grand plans for a digital Clubcard that would shake up the loyalty sector by offering tailored, gamification-style rewards. Yet fast forward three years and those plans are still nowhere to be seen. Its latest, underwhelming, update to Clubcard is to make the card contactless. It’s a nice bit of tech that will speed up checkout but it’s hardly groundbreaking.
  In some ways it’s not a surprise the di
  
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• Workplace wellbeing: A startup’s perspective

  14-07-2017 12:16
  
  Wellbeing is everything. A business is only as good as the people in it and if they are motivated, healthy and full of energy it’s ultimately going to be better for the business.
  I remember I was on a work trip to Naples seeing a factory. I was having a conversation with the CEO, and it got to 1pm, and he said: “I’m so sorry; we will continue this conversation, but it’s lunchtime and we all have lunch together”.
  It really reminded me of the importance of s
  
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• Is this the beginning of the end for Fairtrade?

  14-07-2017 08:21
  
  On 16 February 2010, Sainsbury’s announced it had replaced Walmart as the world’s biggest retailer of Fairtrade products. £1 in every £4 spent on goods with the distinct blue and green roundel was at the supermarket chain. “I believe in Fairtrade for Fairtrade’s sake. But I also believe in Fairtrade because it gives my business a competitive advantage,” said then chief executive Justin King.
  Not any more, it seems. “[Fairtrade] might have been fit
  
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• TV ad market in recession

  14-07-2017 01:44
  
  LONDON: Channel 4, the UK broadcaster, was forced to dip into its content reserves last year in order to protect creative programming as income from TV advertising declined in the wake of the EU referendum.Announcing its annual results – a...
  
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• 'Self-gifting' common among wealthy Chinese

  14-07-2017 01:44
  
  SHANGHAI: Two thirds of China’s high net worth individuals (HNWIs) gave themselves gifts last year – and brands can leverage that mentality to enhance emotional connection,a new report suggests.The China High Net Worth...
  
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• Patanjali takes unexpected turn

  14-07-2017 01:44
  
  HARIDWAR: Patanjali, the disruptive FMCG brand, is branching out in a new direction as its founder has announced he is entering the private security business.“Patanjali has sensitised people towards yoga, Ayurveda and Swadeshi...
  
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• Marketing innovation trends revealed

  14-07-2017 01:44
  
  LONDON: Views on what constitutes marketing “innovation” vary, but four themes, ranging from the facilitation of brand purpose to disruption of category norms, are evident in a new WARC report.The
  
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• How branded online games go viral

  14-07-2017 01:44
  
  NEW YORK: Creating “captivating and compelling” experiences is a more potent way for brands to achieve viral effects for online games than offering incentives for sharing, according to a study published in the Journal of Advertising...
  
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• Aussies use ten apps a day

  14-07-2017 01:44
  
  SYDNEY: Apps are very much a daily habit for Australians, who not only have more on their phones than other nationalities but use them more frequently, according to a new study.The
  
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• Amazon mulls sharing Alexa transcripts with developers

  14-07-2017 01:44
  
  SEATTLE: Amazon, in an effort to keep up with rivals, is considering allowing third-party skills developers to access transcripts from Alexa-powered devices, according to reporting by The Information.The publication
  
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• Accenture Interactive acquisition strengthens end-to-end offer

  14-07-2017 01:44
  
  NEW YORK: Accenture Interactive has acquired digital optimization company, Clearhead, in a move that promises to supply clients with a platform for continuous test-and-learn, and an opportunity to compete with agile digital native businesses. ...
  
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