Sales & Marketing news

• Buying into the philosophy of agile marketing

  12-07-2017 15:03
  
  In a 24-hour economy where there is no such thing as clocking off for the customer, agile marketing is supposed to be able to absorb the changes from a rapidly evolving marketplace and adjust its responses, while making sure it does not lose sight of the company’s end goals.
  Definitions of ‘agile’ vary, from a formalised process of product development to a more general attitude towards change, but in any case responsiveness is key. It requires a seamless interplay between diffe
  
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• Channel 4 admits TV ad market is in recession as big brands pull back

  12-07-2017 13:41
  
  The advertisers who stopped backing Google following the YouTube brand safety scandal did shift more ad spend back into TV advertising, according to Channel 4. However, it concedes this only created a “short-term lift”.
  Responding to a question from Marketing Week at its annual results briefing this morning (12 July), Channel 4’s sales director Jonathan Allan said: “We saw a bit of money move out of YouTube and into Channel 4 around April and May, but it was only a short-
  
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• George Osborne warns the ad industry: ‘Make your voice heard over Brexit or your interests will be ignored’

  12-07-2017 12:27
  
  George Osborne has warned the ad industry that it must not be afraid to make its voice heard in Government during the Brexit negotiations or risk losing out as the issues of more vocal industries rise to the top of the agenda.
  Speaking at an Ad Association event last night (11 July), the former Chancellor who is now editor of the Evening Standard, said there is “no shame” in speaking out because other industries such as finance, farming and car manufacturing will be “at the tab
  
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• Mark Ritson: This is not just a decline, this is an M&S decline

  12-07-2017 12:23
  
  It’s July, which means that another quarter of retail data is in and, as regular as a battered old clock that you should have thrown out years ago but couldn’t quite bring yourself to dispose of, Marks & Spencer (M&S) is once again announcing another set of “disappointing” numbers.
  Despite its central location on almost every British high street, M&S is a very strange beast in that it runs two entirely different businesses from within its four walls. There is
  
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• Mark Ritson: This is not just a decline, it’s an M&S decline

  12-07-2017 12:23
  
  It’s July, which means that another quarter of retail data is in and, as regular as a battered old clock that you should have thrown out years ago but couldn’t quite bring yourself to dispose of, Marks & Spencer (M&S) is once again announcing another set of “disappointing” numbers.
  Despite its central location on almost every British high street, M&S is a very strange beast in that it runs two entirely different businesses from within its four walls. There is
  
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• Facebook takes Messenger ads global

  12-07-2017 11:27
  
  Facebooks is rolling out ads in its Messenger app globally as it looks to offer advertisers more ways to reach consumers beyond its core social network.
  The move comes after what Facebook says have been “promising tests” in Australia and Thailand. The rollout means any advertisers, large or small, will be able to buy ads that appear in the app, which has 1.2 billion users globally.
  “We’ll now offer businesses around the world a way to use Facebook targeting to extend thei
  
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• Is improving staff wellbeing the secret to brand health?

  12-07-2017 08:00
  
  As businesses seek to tackle the costs of work-related stress, the corporate landscape is becoming ever-more mindful of the wellbeing of staff. A growing number of companies are also realising that happier staff are more likely to create a rewarding experience for customers of their brands.
  Fitness fashion retailer Sweaty Betty perkily wears staff wellbeing on its chic workout sleeve. It provides its people with numerous fun opportunities to live an active lifestyle, offers free workouts, o
  
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• Smoking in movies under fire

  12-07-2017 02:00
  
  ATLANTA: There has been a sharp increase in the number of "tobacco incidents" in top-grossing movies over the past six years, according to a new study which calls for films depicting smoking to be re-rated to protect younger viewers.Using data...
  
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• Rising creative standards reshape TV advertising

  12-07-2017 02:00
  
  NEW YORK: Rising standards of creativity have increased the importance of media strategy for brands that run TV ads, according to research from CBS Vision and Nielsen Catalina Solutions.Leslie Wood, Chief Research Officer at Nielsen Catalina...
  
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• Personal assistant apps have peaked

  12-07-2017 02:00
  
  NEW YORK: Use of personal assistant apps on mobile devices is, at best, stagnating, and, at worst, decreasing, as US consumers appear to begin favouring standalone devices such as Google's Home or Amazon's Echo to complete everyday tasks.This is...
  
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• Is Australia's advertising too bland?

  12-07-2017 02:00
  
  SYDNEY: Australia's reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation's consumers can't remember a single ad they really liked or disliked.A survey of 1,500 Australians by...
  
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• China's sharing economy bubble grows

  12-07-2017 02:00
  
  BEIJING:China's rapidly expanding sharing economy takes many forms, as consumers attuned to the concept are targeted by entrepreneurs with apparently improbable ideas that angel investors and venture capital firms are ready to fund.It remains to...
  
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• Brand safety is tip of media transparency iceberg

  12-07-2017 02:00
  
  GLOBAL: The brand safety firestorm that flared in the first half of 2017 has highlighted the need for advertisers to play an active role in the stewardship of their media investments, according to Nick Manning.In a WARC Best Practice paper,
  
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• African CP brands see opportunities

  12-07-2017 02:00
  
  AFRICA: Most of Africa's leading home-grown consumer products (CP) companies operate in the food and drink categories, where they have opportunities to take share from imported brands and to tap into a growing private label sector.An analysis by...
  
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