Sales & Marketing news

• PepsiCo to focus on ecommerce and healthier products as its sales beat expectations

  11-07-2017 16:30
  
  During a results briefing today (11 July), PepsiCo said it plans to focus on pushing its premium products and using marketing to drive its top line.
  The brand was speaking as it reported net revenue growth of 2% to $15.7bn during its second quarter ending 17 June; this was slightly ahead of the $15.57bn it had originally forecast. And sales in its core North America beverage unit also rose 2% to $5.24 billion.
  The company said it witnessed good results across Europe over the second quarter and h
  
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• Pepsi sees ‘infinite possibilities’ in ecommerce

  11-07-2017 16:30
  
  PepsiCo plans to focus on pushing healthier products, ecommerce and using marketing to drive its top line as it looks to build on steady growth despite headwinds in the soft drinks industry.
  The company reported net revenue growth of 2% to $15.7bn during its second quarter ending 17 June; this was slightly ahead of the $15.57bn it had originally forecast. And sales in its core North America beverage unit also rose 2% to $5.24bn.
  The company said it witnessed “good results” across Eur
  
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• What happened to Tesco’s big plans for a digital Clubcard?

  11-07-2017 15:56
  
  If you’re a Tesco Clubcard member then you’ve probably already received a shiny new card in the post.
  Last week, the UK’s biggest supermarket started rolling out an updated version of its Clubcard, which now includes a contactless button so shoppers just tap at the checkout to add their points. It has also inked new partnerships with the likes of Uber. This means for every 50 Clubcard points – equivalent to a £50 shop – accumulated, shoppers can now opt to exc
  
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• The market's hottest stocks could be derailed by the Fed

  11-07-2017 14:51 via feedproxy.google.com
  
  The fate of the red-hot tech stocks dominating the US stock market could rest in the hands of the Federal Reserve.
  The so-called FAANG group — consisting of Facebook, Apple, Amazon, Netflix and Google — has traded inversely to 10-year Treasury yields for the better part of the last decade, according to data compiled by Credit Suisse.
  So if the Fed continues to raise interest rates as planned, those high-flying tech stocks are likely to come under pressure, at least if
  
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• Snap is spiraling after Morgan Stanley slashes its price target (SNAP)

  11-07-2017 14:48 via feedproxy.google.com
  
  Shares of Snap are hitting new lows Tuesday morning, after another bank — this time Morgan Stanley — cut its price target on the stock. 
  Snap's fallen to $16.26 in early trading, below its $17 IPO price and a new low.
  The losses come as the drumbeat of pessimism from Wall Street grows louder. Several banks, including some of the deal's underwriters of the IPO have cut their price targets on the stock. 
  Morgan Stanley lowered its price target on Tuesday from $28 to $16, acc
  
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• The Fed’s plan to shrink its $4.5 trillion balance sheet leaves open 2 crucial issues

  11-07-2017 14:37 via feedproxy.google.com
  
  Federal Reserve officials are pretty proud of their plan to reduce their balance sheet following a sharp expansion during and after the Great Recession. 
  Policymakers are especially excited they were able to announce the plan's contours without having markets totally freak out, like they did in 2013 when then-Chairman Ben Bernanke gave the first hint that the Fed would be ceasing its bond-buying program. Bond yields spiked sharply higher at the time in an event that became known as the
  
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• How one brand is reaching the next wave of purpose-driven millionaires

  11-07-2017 14:10
  
  The launch of Unlimited in Oxford in July 2016Millionaires and billionaires are evolving. As a slew of startup founders and entrepreneurs hit the millionaire mark, the make up of the mega rich is moving much more towards profit with purpose.
  At least this was the feeling at wealth management giant UBS, which decided the best way to reach this emerging cohort of millionaires was to become a content publisher.
  “The more we speak to our clients and understand their motivations, it’s le
  
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• The stock market loved by Warren Buffett and Jeff Gundlach is about to get a powerful boost

  11-07-2017 12:51 via feedproxy.google.com
  
  India's stock market is attracting investor attention from around the world. 
  Jeff Gundlach, founder and chief executive officer of DoubleLine Capital, has called India his "favorite stock market." 
  In a recent interview with Business Insider, Martin Gilbert, the head of the UK-based Aberdeen Asset Management, said India is the best market out of all emerging markets.And Warren Buffett described India as a "huge, enormous market, " adding that "the potential for Ind
  
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• UBS: Here are the 10 most crowded bets in the stock market

  11-07-2017 12:48 via feedproxy.google.com
  
  UBS released a list of what its equities analysts view to be the most crowded trades in the market right now.
  As active managers pile into these stocks, the price climbs. This moving-with-the-herd strategy can pay off in a bull market.
  But there is risk built into that strategy as well. Essentially, the first sign of trouble can lead to a rush to sell with everyone rushing towards the exits.
  UBS put together this overweight list using institutional ownership data provided by
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, SNAP, AMZN)

  11-07-2017 12:33 via feedproxy.google.com
  
  Here is what you need to know.
  Stocks are entering the 'frothy territory' reached before the past 2 crashes. Equity market cap as a percentage of gross domestic product has returned to levels most recently seen in 2000 and 2008, according to Deutsche Bank.
  The Bank of England warns UK banks not to 'return to the punchbowl.' Speaking Monday, Sam Woods, the CEO of the Bank of England's Prudential Regulation Authority, warned that some banks were loosening their internal controls to create credit a
  
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• Pernod Ricard promotes UK marketing boss to global role

  11-07-2017 12:20
  
  Pernod Richard, the company behind brands including Malibru, Jameson and Absolut Vodka, has promoted its UK marketing director Patrick Venning to a global role heading up marketing at its Scotch whisky business.
  Venning has been at Pernod Ricard for almost 13 years, initially as head of marketing in the UK before being promoted to marketing director in 2011. Prior to that he had worked in marketing at brands including Drambuie and Birds Eye. His new role is as global marketing director for Balla
  
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• You have to 'cut multiple heads off' to defeat this stock bull market

  11-07-2017 12:12 via feedproxy.google.com
  
  It's going to take a heck of a lot more than some tech-stock selling to derail the eight-year bull market.
  So says Morgan Stanley, which is currently the most bullish firm on Wall Street, with a year-end price target of 2,700 for the S&P 500.
  Prior to some recent selling in tech, stock skeptics were decrying narrow leadership as mega-cap companies like Amazon and Apple dragged the broader market higher. But Morgan Stanley said the rotation out of tech into more cyclical and attractively pri
  
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• Wall Street is shouting for a 'solid encore' from the largest companies in America

  11-07-2017 12:03 via feedproxy.google.com
  
  The largest US companies are expected to stage a repeat of strong profits growth when they announce earnings results over the next few weeks. 
  "According to analyst expectations, there appears to be enough left for a solid encore," said Brian Hayes, an equity strategist at Morgan Stanley. 
  The first quarter ended a five-period streak of S&P 500 earnings declines that were worsened by the energy sector's turmoil. Analysts expect a repeat of earnings growth, even if it's no
  
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• Marketoonist on marketing procurement

  11-07-2017 10:58
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing procurement appeared first on Marketing Week.
  
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• Burger King: Galvanising the whole business around an idea is the only way to ensure it isn’t vanilla

  11-07-2017 08:00
  
  Burger King aims to put a smile on people’s faces by being “a bit edgy” with marketing activityIt is clear from the outset that Fernando Machado is a man committed to his brand. He arrives at our interview unashamedly wearing a white t-shirt featuring a Whopper burger draped in rainbow colours – a reference to the award-winning ‘Proud Whopper’ campaign Burger King launched three years ago, which championed the LGBTQ community. But the real reason he’s h
  
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• Markets are entering the 'frothy territory' reached before the last 2 financial crises

  11-07-2017 06:17 via feedproxy.google.com
  
  Stocks look expensive by multiple measures, and they have for a while now. But that hasn't stopped major indices from achieving new highs as market fundamentals have looked more than capable of withstanding higher prices.
  That all could change as the stock market swells to a size rarely seen outside of 2000 and 2008, just before the two most recent stock market crashes, says Deutsche Bank.
  Rather than assessing the stock market using more traditional methods such as price-to-
  
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• South Africa is not yet mobile first

  11-07-2017 01:27
  
  JOHANNESBURG: Almost all South Africans own a mobile phone, most will use it for product research and half will check prices while in-store, but traditional media – especially television – remain crucial to influencing purchasing...
  
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• PepsiCo drills down for digital insights

  11-07-2017 01:27
  
  NEW YORK: PepsiCo, the fast-moving consumer goods manufacturer, gained new insights into the impact of digital campaigns through working with research firm IRI on a project that delivered results at speed.Beth Bubon, Analytics Director at...
  
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• Coca-Cola takes on 'B brands'

  11-07-2017 01:27
  
  NEW DELHI: Coca-Cola, the soft drinks giant, is rolling out a new brand at a significantly lower price point as it seeks to wrest share back from small, regional brands and address price rises that have resulted from the implementation of the goods...
  
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• Brexit bites at business and consumers

  11-07-2017 01:27
  
  LONDON: UK consumer spending has slowed and businesses' optimism has declined, according to new surveys which indicate how Brexit and political uncertainty are affecting the country's economic outlook.Figures from Visa, the credit card company,...
  
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• Brand safety concerns boost native

  11-07-2017 01:27
  
  NEW YORK: The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react to brand safety concerns, a study suggests.MediaRadar, an ad sales intelligence business, analyzed ad...
  
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• Amazon Prime to overtake pay TV in the US

  11-07-2017 01:27
  
  NEW YORK: Almost 79 million American households now have an Amazon Prime membership, an increase of 13 million from the end of last year, a growth record that suggests it will soon overtake the 90 million who currently pay for satellite or cable TV....
  
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• Advertisers need to get 'conceptual closure' right

  11-07-2017 01:27
  
  SYDNEY: It's time for brands to think beyond art and embrace science, as neuroscientific research can now show how creative choice in ads can actually drive away potential customers, an academic has said.According to Emeritus Professor Richard...
  
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