Sales & Marketing news

• Häagen-Dazs on how it’s trying to become an ‘iconic’ brand again

  07-07-2017 18:29
  
  Häagen-Dazs is hoping to return to its disruptive roots as it looks to use a combination of product innovation, marketing and events to rebuild brand relevance and boost sales.
  For the second year in a row, Häagen-Dazs is the official ice cream supplier at Wimbledon and it is looking to build on its ‘Lose Yourself’ positioning from last year with a campaign it thinks shows the brand’s renewed confidence.
  The £2m campaign, ‘Extraordinary Serve’, aims
  
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• Blockbuster, British Airways, Vevo: 5 things that mattered this week and why

  07-07-2017 13:59
  
  Pizza Express tries to shake off ‘boring’ image with standup comedy nights
  Pizza Express was once one of the darlings of the high street restaurant chain world but suggestions to eat there now are likely to elicit groans and accusations that you aren’t very adventurous. And it is facing renewed competition from some of the newer pizza chains on the high street.
  Pizza Express is well aware it is falling out of favour amid the rise of ‘hipster’ pizza chains such as Fr
  
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• PayPal says eBay separation has been ‘freeing’ as it talks up contextual commerce

  07-07-2017 12:09
  
  It has now been two years since eBay and PayPal started to trade separately. And all the signs suggest PayPal has benefitted most from the divorce.
  It rose 13 places to 52nd in this year’s Millward Brown Brand Z power rankings; this made it one of the 20 biggest risers and saw its brand valuation rise to $19.15bn.
  It also recently linked up with Channel 4. Over the next six months, the exclusive partnership will see PayPal launch a series of adverts centered around Channel 4 shows such as
  
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• Centaur buys B2B marketing support firm, sells Home Interest portfolio

  07-07-2017 08:58
  Marketing Week publisher Centaur Media has acquired B2B marketing support services provider MarketMakers and announced the sale of its Home Interest portfolio to Future PLC as it looks focus its efforts on B2B products and services.
  Centaur, which also owns The Lawyer, Creative Review, Design Week, Money Marketing and Econsultancy brands, will pay the owners of Marketmarkers an initial £13.4m.
  Future is paying £32m for the Home Interest portfolio, which includes Homebuilding and Ren
  
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• How a startup mentality put Tommy Hilfiger at the centre of a fashion revolution

  07-07-2017 08:00
  
  Model Gigi Hadid has helped Tommy Hilfiger attract a younger audienceThink back to the 1990s and Tommy Hilfiger was one of the most dominant fashion brands on the market. It was the height of cool among young urban consumers, with stars including Kate Moss, Snoop Dogg and the members of Destiny’s Child buying into its preppy style of American sportswear. It tapped into pop culture in a way other brands failed to do, building relationships in a genuine and believable way.
  Yet as
  
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• US consumers demand healthier food options

  07-07-2017 02:00
  
  WASHINGTON DC:Nearly three-quarters (73%) of US consumers believe the presence of unhealthy food and soda in supermarkets and convenience stores is a health problem and they want retailers to do more to rectify the situation.Specifically, four...
  
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• Uber emerges as a millennial favourite

  07-07-2017 02:00
  
  NEW YORK: Uber, the beleaguered ride-sharing platform, has gained more millennial customers at a faster rate than any other company in the US over the past year.According
  
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• Rethinking the role of magazines in the media mix

  07-07-2017 02:00
  
  LONDON: As magazine media become increasingly defined by content rather than platform, media planners need to rethink their role in the media mix, an industry figure argues.In a WARC Best Practice paper,
  
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• How WOM fuels box office success

  07-07-2017 02:00
  
  NEW YORK: Movie trailers which successfully generate word of mouth (WOM) can play a central role in helping films become a box office success, according to new research published in the Journal of Advertising Research (JAR).This subject was...
  
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• Goodman Fielder adapts to retail changes

  07-07-2017 02:00
  
  SYDNEY: Goodman Fielder, the owner of 33 well-known food brands in Australia and New Zealand, is re-orienting its marketing in response to ever-faster consumer cycles, according to a senior marketer at the company."Five years ago, we could bring...
  
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• Four family types determine household spending

  07-07-2017 02:00
  
  LONDON: There are four distinct types of family in the UK whose purchase decisions and spending habits are influenced more by attitude than traditional demographic or financial models, according to new research.Based on responses from more than...
  
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• Brand growth comes from ASEAN's sub-regions

  07-07-2017 02:00
  
  SINGAPORE: If the Association of Southeast Asian Nations (ASEAN) was treated as a single entity, it would rank as the sixth largest economy in the world, attracting huge foreign direct investment, but a new report argues there are eight myths about...
  
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