Sales & Marketing news

• A drugmaker just took its painkiller off the market after the FDA asked for its removal (ENDP)

  06-07-2017 18:43 via feedproxy.google.com
  
  Endo International just took its extended-release opioid painkiller Opana ER (otherwise known as oxymorphone hydrochloride) off the market.
  The move comes almost a month after the Food and Drug Administration asked that the drug be removed when it found that the drug's benefits no longer outweighed its risk for abuse. 
  "We are facing an opioid epidemic – a public health crisis, and we must take all necessary steps to reduce the scope of opioid misuse and abuse," FD
  
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• Tesla is dethroned as the largest US automaker (TSLA, GM)

  06-07-2017 18:34 via feedproxy.google.com
  
  Tesla shares are down about 4.19% on Thursday, which has put it just below General Motors in terms of market capitalization. The selling makes for Tesla's sixth decline in eight sessions and its largest slide of 2017.
  Here is a list of the big three companies by market cap, according to data complied by Google:
  General Motors (GM): $51.80 billion
  Tesla (TSLA): $47.94 billion
  Ford (F): $43.87 billion
  Tesla has lost more than $9.8 billion in market cap on Thursday and
  
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• L’Oréal Paris ups influencers but admits convincing the board has been ‘difficult’

  06-07-2017 18:30
  
  L’Oréal says it has seen a direct sales uplift due to its beauty influencers, but admits getting the board to back this strategy has not always been easy.
  The brand announced today (6 July) that it has added three more beauty bloggers, Lydia Millen, Ling KT and Amena, to its ‘Beauty Squad’. L’Oréal originally launched the ‘squad’ in September last year, in a bid to “craft a different type of relationship” when working with influencers
  
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• Microsoft is cutting thousands of jobs (MSFT)

  06-07-2017 18:02 via feedproxy.google.com
  
  Microsoft is cutting about 10% of its global sales force, the company announced Thursday, confirming earlier reports of a mass layoff.
  With around 50,000 people in the Microsoft sales organization, that could mean that up to 5,000 jobs will be cut. CNBC reports that the number is closer to 3,000.
  The layoffs are a part of a corporate reorganization Microsoft alerted employees about on Monday. Microsoft is restructuring its global sales force to refocus the group on selli
  
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• The most and least expensive places to live in America

  06-07-2017 17:55 via feedproxy.google.com
  
  America's biggest cities are among its most expensive.
  The Bureau of Economic Analysis recently released data on personal income and the cost of living in 2015 for metropolitan areas and the non-metropolitan parts of states. One of the main indicators the BEA released shows the relative cost-of-living in different parts of the country.
  The Regional Price Parity is an index that sets the national average cost of goods and services at 100, with a particular region's RPP showing how the c
  
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• Amazon could rake in $1 billion in 30 hours (AMZN)

  06-07-2017 17:54 via feedproxy.google.com
  
  Amazon's annual Prime Day is turning into one of the biggest shopping events of the year, but the long term benefit to the Amazon "ecosystem" is greater than any single day sales spike.
  Prime Day, which takes place July 11, allows Amazon to gauge second half customer demand, test their facilities and logistics for the holiday season, incentivizes third party sellers to join the Prime platform, and drives up Prime membership, according to analysts at JP Morgan.
  All of this puts Amazon a
  
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• Blue Apron is getting crushed just a week after its IPO (APRN)

  06-07-2017 17:51 via feedproxy.google.com
  
  Blue Apron is down 6.45% on Thursday and 18.1% in the week following its initial public offering.
  It's been a story of bad timing for Blue Apron. The company announced its IPO right before Amazon's acquisition of Whole Foods, which many believe is the retail giant's attempt to beef up its food delivery service.
  After announcing an initial $15 to $17 range for its IPO, Blue Apron lowered that range to between $10 and $11. The company opened for trading at $10 and ended it
  
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• Global markets are getting crushed

  06-07-2017 17:28 via feedproxy.google.com
  
  It's a sea of red on Thursday, with stock and bond markets around the world taking big losses amid mounting investor uncertainty.
  US stocks saw weakness across the board after the release of economic data that was weaker than expected. Private payrolls rose less than expected while job creation in May was revised downward. In addition, initial jobless claims unexpectedly jumped, adding to an increasingly murky US economic picture.
  The S&P 500 dropped 0.5% at 11:05 a.m. Eastern, whi
  
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• Oil prices are popping after inventory report shows huge draw

  06-07-2017 17:19 via feedproxy.google.com
  
  Oil futures are up after inventory numbers were lower than Wall Street expectations.
  US crude inventories were down 6.299 million barrels, according to the most recent Energy Information Administration report. That was a much larger fall than Wall Street's expectations of a draw of 2.283 million.
  The price of West Texas Intermediate futures was up by 2.61%, and Brent oil futures were up a similar 2.55%.
  Oil has seen a bit of a bump recently, growing 2.25% over the last week. The upward
  
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• MORGAN STANLEY: The 'desperation level in Hollywood' has reached new highs

  06-07-2017 17:03 via feedproxy.google.com
  
  Film studio profits have been suffering in recent years, and the "desperation level in Hollywood" has reached new highs, according to a new research note from Morgan Stanley. 
  Hard times and thin margins could result in a major push toward a service called "premium video on demand" — streaming newly released movies at home for a higher fee in lieu of visiting the cinema — that may boost profits at studios but would likely harm movie theater operators, accordi
  
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• Here are 8 companies Warren Buffett's Berkshire Hathaway could buy next (BLK, CTSH, NKE, PSA)

  06-07-2017 16:58 via feedproxy.google.com
  
  Warren Buffett has been open about the kind of companies he would be interested in buying. 
  In his 2014 letter to shareholders, the Berkshire Hathaway chairman laid out six criteria.
  Based on them, Bryan Adams, the Director of FactSet M&A, screened for companies that could be acquisition targets.
  The one requirement that wasn't screened for was an offering price, since some companies may quietly be up for sale and in talks with Berkshire. Also, FactSet only included compa
  
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• FAANG stocks continue their long slide dragging the Nasdaq with them (FB, AAPL, AMZN, NFLX, GOOGL)

  06-07-2017 16:50 via feedproxy.google.com
  
  The FAANG stocks have been losing their luster lately. 
  The basket of tech giants is down an average of 3.72% over the last month. Alphabet is the biggest loser and is down 5.39% over the last month.
  The sell-off comes as investors worry that the too-hot stocks are sporting valuations much higher than other sectors of the market. The companies have been selling off for most of the last month, dragging the tech-heavy Nasdaq 100 with them.
  Other markets are faring better than tech, as th
  
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• GOLDMAN SACHS: Here's how to make money in the most boring market in years

  06-07-2017 16:48 via feedproxy.google.com
  
  Making money in a low-volatility environment is tough.
  When the market is devoid of price swings, opportunities to capitalize on inefficiencies can be few and far between. Skilled money managers have less to work with, and the fundamental analysis that normally goes into investment decisions can give way to a pack mentality where investors are stuck chasing the same crowded trades.
  Luckily, Goldman Sachs recognizes all of this and has a few ideas to help traders navigate these stagnant time
  
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• Marketoonist on unsung advertising awards

  06-07-2017 16:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on unsung advertising awards appeared first on Marketing Week.
  
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• Colin Lewis: There are no such things as ‘industries’, only ways of serving the customer need

  06-07-2017 16:15
  
  “At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasised is selling, not marketing. This is a mistake, since selling focuses on the needs of the seller, while marketing concentrates on the needs of the buyer.”
  This is a quote from ‘Marketing Myopia’, the seminal 1960 article by Theodo
  
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• International round-up: Google faces second fine, Amazon invests in Indian business

  06-07-2017 16:08
  
  Google could face second EU fine
  Google is facing a second record fine from European regulators in another anti-trust case, according to a Reuters report.
  EU officials are reportedly looking for a second opinion on the case, which examines Google’s dominance in mobile with its Android operating system.
  Last year, the European Commission accused Google of using Android to skew the market against competitors.
  It said tactics included requiring smartphone manufacturers to pre-install Google S
  
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• Intel falls after settling with John McAfee (INTC)

  06-07-2017 16:06 via feedproxy.google.com
  
  Intel is trading down 0.82% at $34.04 a share after settling counter lawsuits with John McAfee over the use of the security pioneer's name.
  McAfee agreed not to use his name in connection to cybersecurity products or services as a part of the settlement. He retained the rights to use his name in other contexts, according to Reuters.
  The settlement was called 'amicable' by court documents.
  McAfee, the founder of McAfee Security, sold the company to Intel in 2010 for $7.7 billion. He&nbs
  
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• How one digital transformation expert has overhauled brands in charity, travel and beyond

  06-07-2017 16:01
  
  Claire Hazle has had a varied career spanning sectors from financial services to charity as she believes it gives her a broader understanding of marketing and a different perspective that she can take to each subsequent role.
  “When I moved into charity, the learning I had from financial services was really useful as I’d picked up different skill sets. I like to work with people from different backgrounds and I think I’ve really gathered that from working in different
  
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• Here's what Apple could be planning after the iPhone 8 (AAPL)

  06-07-2017 15:26 via feedproxy.google.com
  
  For the past few years, Apple has released a redesigned iPhone one year before upgrading its components the next, giving that model an "S" designation.
  Last year, Apple strayed from that tradition with the iPhone 7, which didn't have a radically new design. But in the next two years, Apple appears poised to break its release cadence, according to a new report from Nikkei.
  Apple may be planning to release three new iPhones in 2018, according to the report. All three of these new phones could have
  
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• Goldman Sachs is working on an iPhone app for the masses (GS)

  06-07-2017 15:18 via feedproxy.google.com
  
  You'll be able to access and manage your Goldman Sachs accounts through an app on your smartphone in the near future.
  Goldman Sachs, which has been expanding its offerings to retail consumers in recent years, is building an iOS app for its growing crop of digital retail banking services, according to a job listing on the company website. 
  The bank is recruiting mobile developers to work in its Consumer Finance Technology division and build a "best of breed platform that is both el
  
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• Tesla is getting close to bear market territory (TSLA)

  06-07-2017 15:07 via feedproxy.google.com
  
  Tesla has long seemed immune to traditional measures of a company's value, but increased competition and a disappointing crash rating may be bringing the company back down to Earth.
  Tesla was trading 3.21% lower in premarket trading on Thursday. Shares are down about 18% from their June 23 high of $386.99.
  The electric car marker is looking at another day of selling after falling short of the highest crash test rating by the Insurance Institute for Highway Safety.
  Thursday's sell
  
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• Initial jobless claims unexpectedly jump

  06-07-2017 14:30 via feedproxy.google.com
  
  Initial jobless claims unexpectedly jumped.
  Claims, which count the number of people who applied for unemployment insurance for the first time, rose to 248,000.
  Economists forecast claims would dip to 243,000 from the prior week's unrevised 244,000.
  Initial jobless claims are used as a real-time proxy for the pace of layoffs since people usually file for benefits soon after they lose their jobs.
  The four-week moving average was 243,000, an increase of 750 from the prior week's unrevise
  
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• ADP private payrolls rise less than expected

  06-07-2017 14:15 via feedproxy.google.com
  
  US private payrolls increased by 158,000 in June, according to ADP Research Institute.
  Economists had forecast that private payrolls rose by 188,000, according to Bloomberg. Job creation in May was revised down by 23,000 to 230,000. 
  The construction, manufacturing, and mining sectors all hired more people than were fired or laid off. Jobs were lost on net only in the information and leisure and hospitality sectors.
  "Professional and business services had the strongest monthly increase
  
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• BETTERMENT CEO: We 'could become the Amazon of financial services'

  06-07-2017 13:59 via feedproxy.google.com
  
  Amazon's incredible rise is one that every new startup seeks to replicate. 
  The ecommerce juggernaut, which has humble beginnings in the book business, is transforming the retail business. 
  Betterment, the largest independent roboadviser in the world, with $9 billion under management and 270,000 customers, thinks it might be able to do the same in finance. 
  Rather than using human managers to build portfolios, roboadvisers like Betterment use algorithms to determine wher
  
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• The benefits of integrating workplace wellbeing into performance management

  06-07-2017 08:00
  
  Wellbeing in the workplace is an area of increasing focus for companies keen to improve their culture, working environment and employee performance.
  However, to make a real difference businesses must take a holistic approach that goes beyond pure physical health to focus on mental and emotional wellbeing too. Organisations from every sector are being encouraged to forget about gimmicks such as gym discounts or free fruit, and integrate wellbeing into performance management, so it holds equal imp
  
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• Attitude is more important than income when it comes to families’ spending habits

  06-07-2017 08:00
  
  Brands should not target consumers based on their demographic or economic status but consider their decision making processes around purchases instead, new research suggests.
  The study, which was conducted by creative communications agency Krow in partnership with YouGov, aims to unearth new insights into how families make purchasing decisions.
  Using qualitative and quantitative research, YouGov interviewed 4,024 parents of children aged four or over and segmented them into four clear famil
  
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• Why 'presence' matters for brands

  06-07-2017 02:00
  
  CHICAGO: Brands should not forget the power of "presence" in making a long-term impact with consumers, according to Ivan Pollard, the newly appointed CMO of General Mills, and previously a strategic marketing leader at Coca-Cola.Pollard discussed...
  
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• Volvo goes all out with electric engines

  06-07-2017 02:00
  
  GLOBAL: Volvo is to become the first major automaker in the world to phase out the combustion engine and launch models powered only by electric or hybrid motors.TheSwedish company
  
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• Twitter campaigns highlight its openness

  06-07-2017 02:00
  
  SAN FRANCISCO: After spending years trying to build up its user base, Twitter is seeking to position itself as the social media network with a social purpose.The microblogging service recently won the Cannes Lions Outdoor Grand Prix for a campaign...
  
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• OOH railway ads engage travelling commuters

  06-07-2017 02:00
  
  LONDON: There were almost 1.7bn rail passenger journeys in the UK in 2015-16, a record high, and with the average commute lasting 40 minutes new research suggests this provides opportunities for OOH and digital marketers to engage.Ian Reynolds,...
  
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• KFC China embraces AI as it turns 30

  06-07-2017 02:00
  
  SHANGHAI: KFC launched its first restaurant in China in 1987 and, as it celebrates its 30th anniversary this year, it plans to build on its innovative use of artificial intelligence and machine learning to further increase convenience for its...
  
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• Be 'humble and paranoid', Facebook urges marketers

  06-07-2017 02:00
  
  MUMBAI: India’s marketers must "stay humble and paranoid" to avoid being disrupted by competitors during the mobile revolution, according to the head of Facebook in the country."In a country of 1.2 billion people whose GDP is US$2.1...
  
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• Apple News may let publishers serve ads

  06-07-2017 02:00
  
  NEW YORK: Apple News is one of the most popular apps in the US and drives huge traffic for digital publishers, but they are dissatisfied about the revenue it generates, which in turn is putting pressure on Apple to find a fix.That could involve...
  
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