Sales & Marketing news

• How paid search can improve the mobile journey

  05-07-2017 18:37
  
  The mobile user journey is very local by nature, so focus on being useful in the momentWith the UK now spending more time online on smartphones than any other device, according to UKOM data, brands that haven’t considered a separate mobile marketing strategy are putting their business growth at risk. User behaviour on mobile differs so drastically from that on desktop, that we, as marketers, have seen a huge shift in the way we create our strategies.
  Creating a marketing strategy for mobi
  
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• Wetherspoons should be applauded for starting from scratch on data

  05-07-2017 16:02
  
  Over the past week Wetherspoons has got rid of its entire email mailing list – deleting the data it held on nearly 700,000 customers in the process.
  Wetherspoons had used monthly emails to update these customers on special offers, but it will now promote price deals and events – which include things such as curry nights – on its website and social media pages instead.
  A spokesman for the pub chain explained: “Following our data breach in December 2015 we have be
  
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• Helen Tupper: Be as clear about your personal purpose as your brand’s

  05-07-2017 13:22
  
  As marketers, we are well versed in the need to understand the purpose of the products and services we work with. We know we have to find that unique point of difference that makes a connection between the product and the consumer.
  Simon Sinek articulates it powerfully in his TED talk about starting with the ‘why’. When you find that elusive connection, great relationships between brands and their consumers occur, and just as purpose-driven companies have been proven to have improved
  
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• Recommended reading: How to avoid business blind spots and the science behind decision making

  05-07-2017 13:10
  
  Red Teaming
  Bryce G. Hoffman
  Fresh from writing ‘American Icon: Alan Mulally and the Fight to Save Ford Motor Company’, which made the automotive brand’s business story feel more like a thriller, Hoffman’s latest book draws on cognitive psychology to dissect how businesses can avoid blind spots when making major decisions. Taking inspiration from the decision-making processes at the likes of Amazon, Google and Ford, it’s a great bit of homework.
  Extreme You
  Sar
  
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• Voice tech is 'cool' tech

  05-07-2017 02:00
  
  NEW YORK: US consumers regard voice technology and payment by fingerprint scanning as "cool" technologies that they are prepared to embrace, according to research, which also finds them resistant to "creepy" tech like face recognition and AI. ...
  
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• TV sponsorships deliver for brands

  05-07-2017 02:00
  
  LONDON: People love their favourite TV shows and brands that sponsor them can share in that love and borrow from it to improve brand health metrics and increase awareness , according to new research.A study commissioned by
  
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• The time for AI is now

  05-07-2017 02:00
  
  CANNES/NEW YORK:Marketers need to stop talking about AI and get on board with it – and quickly – according to a leading industry figure."If you're not using AI inside your marketing, you're actually behind the boat," Carrie Seifer,...
  
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• Social listening researchers need to be curious

  05-07-2017 02:00
  
  LONDON: Social listening offers brands a way of uncovering qualitative insights on a quantitative scale more quickly and cheaply than other research methods, according to an industry figure, but only if one looks beyond the obvious.In a WARCBest...
  
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• Mobile key to India radio

  05-07-2017 02:00
  
  BENGALURU: Around three quarters of India's urban consumers now listen to FM radio using their mobile phones, according to new research which also highlights the importance of music in station choice.A
  
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• Authenticity key in an anxious financial climate

  05-07-2017 02:00
  
  SYDNEY: Australian financial brands should "connect at a human level" in a time of heightened financial anxiety, according to a senior marketer at NAB, a 'big four' Australian bank.Michael Nearhos, General Manager of Brand Experience at NAB,...
  
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• Airbnb focuses on diversity

  05-07-2017 02:00
  
  CANNES/SAN FRANCISCO: Brands serving diverse audiences should endeavour to represent all the elements of their customer base in ads, according to Jonathan Mildenhall, Chief Marketing Officer at Airbnb, the online accommodation and experiences...
  
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