Sales & Marketing news

• There needs to be more clarity on who takes ownership of AI, says First Utility

  04-07-2017 17:44
  
  First Utility claims businesses need more clarity on which department looks after artificial intelligence innovations such as chatbots.
  Speaking at Marketing Week’s Supercharged event today (4 July), the gas and electricity provider’s lead software engineer Natalia Konstantinova said there are still big questions around who is best suited to lead internal AI projects.
  “Is it marketing or customer support?” she asked. “Who are the people who say ‘we need t
  
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• First Utility says there needs to be more clarity on who takes ownership of AI

  04-07-2017 17:44
  
  First Utility claims businesses need more clarity on which department looks after artificial intelligence innovations such as chatbots.
  Speaking at Marketing Week’s Supercharged event today (4 July), the gas and electricity provider’s lead software engineer Natalia Konstantinova said there are still big questions around who is best suited to lead internal AI projects.
  “Is it marketing or customer support?” she asked. “Who are the people who say ‘we need t
  
  Read more

• Nectar and IBM on why brands shouldn’t rush into launching AI chat bots

  04-07-2017 16:06
  
  Speaking at Marketing Week’s Supercharged event today (4 July), Jeremy Waite, an evangelist at IBM, claimed too many marketers were rushing over to AI technology prematurely.
  Citing IBM data, he claimed four out of five CMOs were overwhelmed by the challenges they face over the next five years. Subsequently, he questioned why so many were in such a rush to move into the complicated area of AI.
  “People spend too much time looking at the shiny new technologies when they don’t eve
  
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• Huawei is taking on the mobile giants by investing in partnerships, not advertising

  04-07-2017 15:00
  
  Huawei’s CMO Andrew Garrihy talking at the launch of its ‘From Selfie to Self-Expression’ exhibition at the Saatchi GalleryChinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone.
  Following the launch of its flagship devices the P10 and P10 plus at Mobile World Congress in March, Huawei’s CMO Andrew Garrihy is on a mission to push growth in
  
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• AB InBev marketing boss Nick Robinson leaves for Kerry Foods

  04-07-2017 12:54
  
  AB InBev’s marketing director Nick Robinson is leaving the business to take up a new role as chief marketing officer at Kerry Foods.
  He will be responsible for Kerry Foods brands in the UK and Ireland, including Cheestrings, Dairygold, Wall’s and Richmond sausages.
  He takes over from April Adams-Redmond, who left the business in December last year to join Unilever as global brand vice president. Both Adams-Redmond and Robinson are part of Marketing Week’s Vision 100.
  
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• Ritson: If BMW is too radical with its brand revitalisation it will be on the road to failure

  04-07-2017 12:44
  
  I’ve just spent a week knee-deep in brand management teaching teaching MBA students. Given things change so fast it’s crucial to update my teaching material each time and stay abreast of what is going on in the world of branding. But occasionally things happen in reverse and what you teach in the classroom suddenly appears out there in the ‘real world’.
  Last week was a perfect example. In the day on brand positioning we also cover brand revitalisation. I argue in cla
  
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• Ritson: If BMW is too radical with its brand repositioning it will be on the road to failure

  04-07-2017 12:44
  
  I’ve just spent a week knee-deep in brand management teaching teaching MBA students. Given things change so fast it’s crucial to update my teaching material each time and stay abreast of what is going on in the world of branding. But occasionally things happen in reverse and what you teach in the classroom suddenly appears out there in the ‘real world’.
  Last week was a perfect example. In the day on brand positioning we also cover brand revitalisation. I argue in cla
  
  Read more

• The Big Debate: Is becoming an ‘ecosystem’ brand the only way to win customer loyalty?

  04-07-2017 08:00
  
  By offering a smorgasbord of different services under a single umbrella and streamlining the customer experience, ‘ecosystem’ brands are proving to be some of the most valuable companies in the world.
  Google, Apple, Microsoft and Amazon – the top four brands in Kantar Millward Brown’s 2017 BrandZ ranking – fall into the ecosystem brand category, each of which connects with consumers across a number of different touchpoints making them highly desirable
  
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• The Fed's rosy worldview rests on a misleading premise

  04-07-2017 05:03 via feedproxy.google.com
  
  The Federal Reserve’s credibility is increasingly under scrutiny as it insists on raising interest rates despite signs of continued weakness in the labor market and, importantly, an inflation rate that refuses to climb to the central bank’s official 2% target.
  Fed officials often say their decisions about interest rates are data-dependent. However, this description has been tested lately by inflation figures that keep falling despite official assurances that downward pressures on gro
  
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• Cisco is relieved the FTC stepped in to protect it from its competitor (CSCO)

  04-07-2017 03:22 via feedproxy.google.com
  
  On Monday, the FTC said that it was putting special provisions in place to protect Cisco from potential damage from the acquisition of its competitor, Brocade.
  Chipmaker Broadcom got the regulatory nod on Monday to acquire Brocade in a $5.9 billion deal. (The deal was announced in November.)
  Brocade makes equipment to build computer networks and also to build networks specifically designed for computer storage, known as "fibre channel switches." There's two big players in this fibre channel mark
  
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• WARC Media Awards: Data judging panel announced

  04-07-2017 01:11
  
  LONDON: The first judging panel for the Warc Media Awards has been finalised – in the Best Use of Data category – and includes senior marketers from McDonald's and Mars.The WARC Media Awards are a comprehensive set of awards with a...
  
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• Unilever's three Vs of digital marketing

  04-07-2017 01:11
  
  CANNES: YouTube came under fire this year for showing brand ads next to inappropriate content, but brands should be asking themselves some hard questions as well, according to Unilever's top marketer.Speaking at a Cannes Lions fringe event, CMO...
  
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• Retailers tap brands' first-party data

  04-07-2017 01:11
  
  NEW YORK: Smaller retailers are tapping brand manufacturers' first-party data to help drive sales as lines start to blur between media and shopper marketing budgets.An appliance maker such as Maytag, for example, which recently ran a brand...
  
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• Politics redraws brand patriotism

  04-07-2017 01:11
  
  NEW YORK: Media and social brands, including Fox News, MSNBC, Twitter and Instagram, feature for the first time in a list of America's Top 50 Most Patriotic Brands.A survey by the Brand Keys consultancy asked 4,860 consumers aged 16 to 65, which...
  
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• Indian agencies must wake up to digital reality

  04-07-2017 01:11
  
  MUMBAI: Digital marketing has come of age in India but the advertising industry has been slow to wake up to this reality, according to leading industry figure.Ashish Bhasin, Chairman & CEO of South Asia at Dentsu Aegis Network addressed this...
  
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• Facebook 'shoots itself in the foot'

  04-07-2017 01:11
  
  SYDNEY: Australian media buyers have expressed concerns over Facebook's viewability metrics, which appear to be well below what is expected, but the social media giant believes that advertisers need to look beyond current standards.AdNews reported...
  
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• China KOLs are 'a true media vehicle'

  04-07-2017 01:11
  
  HONG KONG: China's key opinion leader economy is forecast to top Rmb 100bn next year as brands flock to influencers to promote their products."More than in any other country, [KOLs] have taken the lead to be a true media vehicle,' according to...
  
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