Sales & Marketing news

• Why marketers should be more worried about Apple than Google when it comes to ad blocking

  30-06-2017 17:57
  
  Advertisers were met with a double whammy at the beginning of the month when both Google and Apply outlined new plans to block ads.
  The changes at Apple take effect in its Safari browser. They mean pre-roll ads on videos will no longer auto-play and that tracking will be automatically disabled so advertisers can no longer use cookies to track them across different websites.
  Meanwhile, at Google, its Chrome browser is getting a built-in ad blocker that will block all ads on a site (including its
  
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• British Airways confirms new director of customer experience

  30-06-2017 17:38
  
  Carolina Martinoli is set to take over as director of brand and customer experience at British Airways in mid-August. She is tasked with strengthening the brand and its relationship with customers.
  She joins from her position as chief customer officer at BA’s sister airline Iberia where she was responsible for marketing. Martinoli took over the role following a management reshuffle which saw the introduction of a customer experience department and she was also part
  
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• Facebook on becoming the ‘next Yellow Pages’

  30-06-2017 16:00
  
  Facebook says in the future consumers will no longer need a contact number to reach brands, as Facebook Messenger will act like a Yellow Pages and allow people to search using the app.
  “Facebook Messenger will act like a whitepaper or Yellow Pages. You’ll be able to search for people in Messenger and you won’t need a phone number. People will be able to contact businesses straight through the platform,” David Marcus, head of messenger at Facebook, said at a press roundtab
  
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• Google, Wimbledon, Danone: 5 things that mattered this week and why

  30-06-2017 12:08
  
  Google hit with massive £2.1bn fine as its search strategy is questioned
  If you work for Google then you probably can’t wait for this week to be over.
  Why? Well, earlier this week, Google was hit with a record €2.42bn (£2.1bn) fine for breaching EU antitrust rules, and has been told to end its improper conduct within 90 days or face penalty payments of up to 5% of the average daily turnover of parent company Alphabet.
  The European Commission’s Margrethe Vestager, wh
  
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• How marketers can predict consumers’ next move

  30-06-2017 08:00
  
  With so much going on in consumers’ lives, understanding their moves and motivations can be difficult.
  In the next episode of Marketing Week’s ‘Digital Decoded’ series Mindi Chahal speaks to Ofri Ben Porat, the co-founder and CEO of Pixoneye, which uses artificial intelligence technology to anonymously scan photos on people’s smartphones.
  It allows brands to more effectively track moments, such as a potential house move, through real-life&nb
  
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• Young Indonesians turn to e-commerce

  30-06-2017 02:00
  
  JAKARTA: An increasing number of young, connected Indonesians are choosing to shop online rather than in physical stores, a trend which was demonstrated during Ramadan.JakPat, a Yogyakarta-based online survey platform, polled 1,000 participants...
  
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• Tesla reveals 'zero paid media' strategy

  30-06-2017 02:00
  
  SYDNEY: Tesla operates a "very slim" marketing budget and they "don't spend a cent" on paid media, according to a senior marketing executive at the company,."It's all about being scrappy," said Heath Walker, senior marketing and communications...
  
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• Tencent targets Thailand

  30-06-2017 02:00
  
  BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central roleas it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.Announcing an expansion of...
  
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• Online and offline WOM rarely match

  30-06-2017 02:00
  
  NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR).Brad Fay and Rick...
  
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• Media brands optimize video for Amazon Echo Show

  30-06-2017 02:00
  
  NEW YORK: Following the US release this week of Amazon's new screen-enabled Echo Show, media brands are moving to produce content specialized for the platform's voice and screen interactivity, according to reports.Scripps' Food Network and Time...
  
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• Majority of Brits associate ads with fake news

  30-06-2017 02:00
  
  LONDON: Almost three quarters of Britons now associate advertising with fake news, compared to just over half of their mainland European or American counterparts, new figures show.The study – commissioned by Rakuten Marketing –...
  
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• How questioning stereotypes boosted sales of Maltesers

  30-06-2017 02:00
  
  LONDON: Maltesers, the Mars-owned confectionery brand, reversed declining brand metrics and sales with a humorous take on disability that proved to be one of its most successful campaigns ever.In the current issue of Market Leader, the creators of...
  
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• Google experiments with VR advertising

  30-06-2017 02:00
  
  MOUNTAIN VIEW: Google has unveiled Advr, an experimental project from its internal incubator Area 120, which allows video ads to run in 3U/VR, using a consumer-controlled cube-like format.Announcing the development on the company's blog, Google...
  
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• The new rules on junk food ads: What marketers need to know

  30-06-2017 01:01
  
  Food and drink brands such as Coca-Cola will have to “take greater care with their marketing”, as tougher rules come into place around how they can advertise to under-16s.
  The new rules come into effect tomorrow (1 July), and apply to all media that targets under-16s. The Committees of Advertising Practice (CAP) argues it “will mean a major reduction in the number of ads children see for high in fat salt and sugar (HFSS) products”.
  They reflect restrictions already in pla
  
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• Retailers warned of ‘sombre mood’ as consumer confidence slumps

  30-06-2017 01:00
  
  The General Election result appears to have raised caution among Brits around making big money purchasesRetailers “should be concerned” after consumer confidence went into rapid decline in June, with the latest figures from GfK showing the overall confidence score at a disappointing -10, a five-point fall from May.
  In fact, all six of the main measures experienced a decline as Brits reacted negatively to the General Election result.
  Perceptions of personal finances over the last 12
  
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