Sales & Marketing news

• Wellbeing must become a boardroom priority, says Bupa

  28-06-2017 17:43
  
  Business leaders need to be at the forefront of efforts to lift wellbeing out of the HR department and into the boardroom, according to healthcare provider Bupa.
  Speaking today (28 June) at the launch of its 2017 Wellbeing Edit, Bupa corporate director Patrick Watt urged leaders to take a visible stand on ensuring wellbeing is high on the business agenda.
  “Fundamentally, people look to leaders to determine whether this is an authentic agenda or not, and I think it’s hugely encouragin
  
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• Alibaba’s CMO on its ambitions to be the first global Chinese brand

  28-06-2017 15:05
  
  Alibaba believes it still has a job to do when it comes to educating brands and consumers about its services and true value.
  Speaking to Marketing Week at the Cannes Lions Festival last week, the Chinese brand’s CMO Chris Tung shared his thoughts on Kantar Millward Brown’s 2017 BrandZ rankings, which rank the world’s most valuable brands. It does this by looking at different data, including corporate earnings, future earnings and a brand’s ability to stand out from the cr
  
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• What Diageo has learned from its marketing mistakes

  28-06-2017 14:35
  
  Guinness is a brand associated with great creative. If prompted to recall the brand’s advertising some might offer the iconic ‘My Goodness, My Guinness’ line or the 1998 ‘Surfer’ ad. Few would plump for ‘Clock’, the 2012 spot that first used the ‘Made of More’ strapline.
  ‘Made of More’ was a purpose statement, an evocation of the Guinness brand – a beer of substance for people of substance. This, however, wasn’t entire
  
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• Marketing jobs on the line as Tesco axes 1,200 head office roles

  28-06-2017 14:12
  
  Tesco is cutting 1,200 jobs at its head office as part of an ongoing cost-cutting drive.
  Although the supermarket giant refused to single out the level of roles set to be axed in each individual department affected, it did confirm there would be job losses “across all functions” including marketing.
  The cuts mean around 25% of staff at Tesco’s head office in Welwyn Garden City will lose their jobs. And they come just a week after Tesco revealed it would cut 1,100 jobs due
  
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• Marketing affected as Tesco axes 1,200 head office roles

  28-06-2017 14:12
  
  Tesco has announced it will be cutting 1,200 jobs at its head office as part of an ongoing cost-cutting drive.
  Although the supermarket giant refused to single out the level of roles set to be axed in each individual department affected, it did confirm there would be job losses “across all functions” including marketing.
  The cuts mean around 25% of staff at Tesco’s head office in Welwyn Garden City will lose their jobs. And they come just a week after Tesco revealed it wou
  
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• Marketing must be better defined to be taken seriously: One retail analyst’s view of the discipline

  28-06-2017 08:00
  
  Retail analyst Bruno Monteyne is no stranger to the value of marketing having spent 10 years as Tesco’s supply chain director. But while he “respects” the role he believes more must be done to help other departments understand what it does as it “remains a bit of a mystery”.
  Now senior analyst for European Food Retail at Bernstein, Monteyne continues to believe marketing is critical to business success but he urges marketers to do more to define
  
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• Marketing must be better defined to be taken seriously: One analyst’s view of the discipline

  28-06-2017 08:00
  
  Retail analyst Bruno Monteyne is no stranger to the value of marketing having spent 10 years as Tesco’s supply chain director. But while he “respects” the role he believes more must be done to help other departments understand what it does as it “remains a bit of a mystery”.
  Now senior analyst for European Food Retail at Bernstein, Monteyne continues to believe marketing is critical to business success but he urges marketers to do more to define
  
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• Digital transformation 2.0: The new challenges and how to overcome them

  28-06-2017 08:00
  
  Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those changes, marketers need to understand the new challenges arising as a result and how to address them.
  Keeping up with the pace of change in the industry is one thing, but when it comes to digital transformation there are other factors marketers must consider to st
  
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• US podcast ad revenue expected to hit $220m

  28-06-2017 02:00
  
  NEW YORK: Podcast advertising revenues in the US are forecast to reach more than $220m in 2017, a huge increase of 85% on the $119m recorded in 2016, a new study from the Interactive Advertising Bureau (IAB) has revealed.Conducted in partnership...
  
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• UK consumer confidence plunges after election

  28-06-2017 02:00
  
  LONDON: Consumer confidence in the UK has dropped markedly following an indecisive general election result that left the country saddled with a hung parliament, a new survey has revealed.Coupled with rising inflation, sluggish wage growth and...
  
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• Tech giants join forces to combat extremism

  28-06-2017 02:00
  
  SAN FRANCISCO: Facebook, Microsoft, Twitter and YouTube have joined forces to create a global working group dedicated to the removal of terrorist and extremist content from their online platforms.The internet giants announced in a statement the...
  
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• L'Oréal succeeds with short-form ads

  28-06-2017 02:00
  
  CANNES/NEW YORK:L'Oréal, the beauty group, has seen success with six-second video ads and believes it may even be able to communicate effective marketing messages in around half that time.Nadine McHugh, L'Oréal USA's SVP Omni...
  
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• KFC taps AI and music to target China's Gen Z

  28-06-2017 02:00
  
  SHANGHAI: KFC, a leading international brand in China, has tapped artificial intelligence and music to engage the country's lucrative Gen Z consumers, who make up 17% of the total population."For Generation Y and Generation Z, KFC is the most...
  
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• Europe slaps Google with multi-billion fine

  28-06-2017 02:00
  
  BRUSSELS: European Union regulators have imposed a €2.42bn fine on Google after ruling that the US internet giant had abused its market power by favouring its own shopping comparison service in search results.The European Commission (EC)
  
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• Alibaba aims to collaborate with global brands

  28-06-2017 02:00
  
  CANNES/HANGZHOU: Alibaba, the Chinese e-commerce giant, wants to develop collaborative relationships with Western advertisers and believes its "Uni Marketing" framework provides the means to achieve this goal, the company's CMO has said.Speaking...
  
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