Sales & Marketing news

• Artificial intelligence: A force for good or evil?

  27-06-2017 15:59
  
  As we learned during the general election, political campaigns now routinely involve paid social advertising utilising a variety of data to identify likely supporters or swing voters.
  Such ‘social scoring’, whether done manually or by an algorithm, is concerning to some. Professor John Rust of Cambridge University’s Psychometric Centre told the Guardian: “The danger of not having regulation around the sort of data you can get from Facebook and elsewhere is clear. Wit
  
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• Wimbledon launches messenger bot as it backs AI to ‘reshape’ tennis coverage

  27-06-2017 15:00
  
  There’s been a whole host of brands experimenting with chat bots over recent months and Wimbledon is the latest addition.
  Last year, Wimbledon says it grew its mobile users threefold, with visitors and viewers now increasingly choosing to watch matches and highlights through its mobile app. The Wimbledon app, meanwhile, was downloaded an additional 1.5 million times in 2016 as 21m unique devices accessed Wimbledon highlights (up from 21.1m in 2015) and its social media videos were viewed 1
  
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• Twitter insists it is ‘not just a social network’ with launch of first brand campaign

  27-06-2017 13:33
  
  Twitter has been on a journey following CEO Jack Dorsey’s declaration last year that the brand had struggled to identify what’s its core function should be.
  Despite now being a 12-year-old company, it was only after 10 years that the brand stood back and asked the question ‘what is Twitter?’, according to Joel Lunenfeld, Twitter’s global vice-president of brand strategy and Oliver Snoddy, senior director of marketing, talking to Marketing Week at the Cannes Lions Fe
  
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• Google ‘respectfully disagrees’ with record £2.1bn fine for ‘abusing market dominance’

  27-06-2017 12:49
  
  Google has been hit with a record €2.42bn (£2.1bn) fine for breaching EU antitrust rules, and has been told to end the conduct within 90 days or face penalty payments of up to 5% of the average daily turnover of parent company Alphabet.
  The European Commission released a statement today (27 June), stating that while Google has come up with “many innovative products and services”, its strategy for its comparison shopping service “wasn’t just about attracting cus
  
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• Google ‘respectfully disagrees’ as it is hit with record £2.1bn EU antitrust fine

  27-06-2017 12:49
  
  Google has been hit with a record €2.42bn (£2.1bn) fine for breaching EU antitrust rules, and has been told to end the conduct within 90 days or face penalty payments of up to 5% of the average daily turnover of parent company Alphabet.
  The European Commission released a statement today (27 June), stating that while Google has come up with “many innovative products and services”, its strategy for its comparison shopping service “wasn’t just about attracting cus
  
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• The stock market is relying more than ever on the world's hottest investment product

  27-06-2017 12:02 via feedproxy.google.com
  
  As one of the most important drivers of the eight-year equity bull market fades, another bullish catalyst looks primed to fill the void.
  Exchange-traded funds will purchase $300 billion of equities this year, more than 2015 and 2016 combined, according to Goldman Sachs. The firm raised its forecast after ETFs were responsible for $98 billion of stock buying in the first quarter alone.
  It's just the latest in a flurry of signals that the $2.8 trillion ETF market is not only growing rapidly, but a
  
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• Why building long-term brand loyalty starts from within

  27-06-2017 08:28
  
  It’s fair to say modern consumers don’t have a lot of trust in major corporations. In fact, just 6% of Brits trust brands today, according to a study from marketing consultancy Rare.
  However, incorporating a culture of positivity into the core of a business could be a way to remedy this distrust and engender loyalty. The research found that low quality (cited by 58% of survey respondents) and bad customer service (51%) are the top two reasons people lose trust in a brand. Yet th
  
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• A crucial stock market indicator just got its most bullish reading on record

  27-06-2017 07:02 via feedproxy.google.com
  
  How low can the VIX go?
  That seems to be the question hedge funds are asking themselves as they continue to bet that the so-called stock market fear gauge will fall further from current near-record-low levels.
  Positioning on VIX futures, which allow investors to bet on whether or not the stock market will see big price swings, is now the most bearish on record, according to Commodity Futures Trading Commission data going back to 2004.
  And a bet against the VIX generally trans
  
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• Apple is crushing the Swiss watch industry — and one brand is particularly vulnerable (AAPL, FOSL)

  27-06-2017 05:24 via feedproxy.google.com
  
  Smartwatches are taking over our wrists, and it's likely to get worse for traditional Swiss watchmakers, according to UBS. 
  The Apple Watch is bigger than every Swiss watch brand except Rolex, analysts at the bank said in a note on Monday. And Swatch is most vulnerable in this environment, according to Helen Brand and her colleagues. 
  Swiss watchmakers recognize the demand for wearables, but are reluctant to dive in because they would need to rely on the tech companies t
  
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• Trust, loyalty and deals – the consumer triangle

  27-06-2017 01:00
  
  LONDON: Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.The
  
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• Stores leverage wellness trend

  27-06-2017 01:00
  
  NEW YORK: Chakra meditation and squat jumps are on offer alongside the more usual merchandise at stores like Saks and Urban Outfitters, as US retailers seek to tap the current wellness trend to generate greater footfall.Saks' New York flagship...
  
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• Sex doesn't sell, new study says

  27-06-2017 01:00
  
  CHICAGO:The age-old advertising doctrine “sex sells” may actually be false, according to new academic research.According to a study by John Wirtz, an advertising professor at the University of Illinois, the inclusion of “sex...
  
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• P&G's Pritchard calls for gender equality

  27-06-2017 01:00
  
  CANNES: Marketers must push harder to advance gender equality both in their creative work and across the industry at large, according to Marc Pritchard, Global Brand Officer at Procter & Gamble.Pritchard made this case at the 2017 Cannes Lions...
  
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• Holden updates brand image

  27-06-2017 01:00
  
  SYDNEY: Holden’s decision to sponsor this year’s Mardi Gras, Sydney’s annual LGBT pride parade and festival, signalled a dramatic shift in image for the iconic Australian car brand but one that is beginning to pay off according to...
  
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• Blockchain stirs in ad tech

  27-06-2017 01:00
  
  NEW YORK: Advertising and publishing executives have met to discuss how blockchain technology can bring increased transparency and data security to the ad tech supply chain.The first meeting of the
  
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• Alibaba targets Kiwi minorities

  27-06-2017 01:00
  
  AUCKLAND: Alibaba, the Chinese internet giant, sees "significant opportunities" for ethnic communities in New Zealand to sell to middle-class Chinese consumers who are already well disposed to the country's clean and green image."We want...
  
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• The CBO report shows how the Senate healthcare bill could crush low-income Americans

  27-06-2017 00:46 via feedproxy.google.com
  
  The Congressional Budget Office released its projections for the effects of the Senate Republican healthcare bill on Monday.
  The report showed how devastating some of the changes in the bill, called the Better Care Reconciliation Act (BCRA), could be for low-income and older Americans.
  According to the CBO, lower premium assistance through the BCRA would cause premiums for older and low-income Americans to increase significantly.
  For instance, under current law, a 64-year-old
  
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