Sales & Marketing news

• Danone on why it’s repositioning as a ‘manifesto brand’

  23-06-2017 17:10
  
  Danone is aiming to develop a portfolio of “manifesto brands” that reflect the company’s commitment to deliver a positive food future.
  The French diary giant, which spans a stable of brands including Activia yoghurt and Evian mineral water, is using its new One Planet, One Health positioning to communicate the company’s desire to help consumers make healthier choices.
  The business is embracing what it sees as a revolution among consumers to reclaim their connection with f
  
  Read more

• L’Oréal prioritises voice search as AR struggles to ‘ramp up’

  23-06-2017 16:03
  
  L’Oréal is focusing its digital efforts on voice search, as it admits augmented reality has not “ramped up” as much as it anticipated and that it struggles to measure ROI on some of its digital activity.
  The company has been on a journey to accelerate digital transformation over the last five years, after it recognised it needed to do more to keep up. Three years ago it appointed its first chief digital officer for the group, with Lubomira Rochet in charge of leading tha
  
  Read more

• L’Oréal prioritises voice search as AR fails to take off

  23-06-2017 16:03
  
  L’Oréal is focusing its digital efforts on voice search, as it admits augmented reality has not “ramped up” as much as it anticipated and that it struggles to measure ROI on some of its digital activity.
  The company has been on a journey to accelerate digital transformation over the last five years, after it recognised it needed to do more to keep up. Two years ago it appointed its first chief digital officer for the group, with Lubomira Rochet in charge of leading that
  
  Read more

• Microsoft’s Kathleen Hall: Marketing should be about simplification and distillation

  23-06-2017 15:57
  
  The sheer volume of data available today can be a distraction to marketers, according to Microsoft’s corporate vice-president of brand, advertising and research Kathleen Hall.
  Speaking to Marketing Week at the Cannes Lions Festival this week, she says it can lead people to think “marketing is about science rather than intuition and creativity”.
  In the video above she shares this and other views on leadership and the progress the industry has made in terms of giving women a
  
  Read more

• Advertisement

• Amazon, P&G, Unilever: 5 things that mattered this week and why

  23-06-2017 13:29
  
  Samsung on how to bounce back from a crisis
  Let’s be honest; shit really hit the fan for Samsung last year. After the scandal of exploding phones and product recalls, its reputation as a phone maker took a serious hit.
  Speaking to Marketing Week at Cannes, Samsung’s global head of integrated marketing Pio Schunker admitted the failure of the troublesome Note 7 phone almost stopped it from releasing this year’s Galaxy S8. On reflection, he said that would have been a bad decisio
  
  Read more

• WhatsApp grows in importance as a news source

  23-06-2017 01:39
  
  GLOBAL: WhatsApp, the Facebook-owned instant messaging service, is emerging as an increasingly important platform for news coverage, according to a new global survey of more than 71,000 people.The latest
  
  Read more

• Publicis awards ban 'really problematic'

  23-06-2017 01:39
  
  SINGAPORE/SYDNEY: Alcohol giant Diageo, a Publicis Groupe client in Australia, has expressed concern about the holding group's decision to not enter awards for at least the next year, calling it a "mistake".The new Chief Executive Officer of...
  
  Read more

• Marketers unprepared for "the next big thing"

  23-06-2017 01:39
  
  SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.BrightEdge, an SEO and content performance marketing platform, surveyed 252 digital...
  
  Read more

• Advertisement

• How creative firms view marketing

  23-06-2017 01:39
  
  CANNES/GLOBAL: Companies that consistently achieve the highest standards of creativity demonstrate their commitment to marketing in both attitudinal and practical ways, according to research from McKinsey & Co, the consultancy.Jason Heller,...
  
  Read more

• GroupM downgrades UK adspend growth

  23-06-2017 01:39
  
  LONDON: The UK advertising market is expected to record its eighth successive year of growth this year, taking total spend to £18.1bn, but it will see growth of 4.1% rather than the 7% that GroupM originally forecast in November 2016.WPP's...
  
  Read more

• Chinese phone brands ring changes in India

  23-06-2017 01:39
  
  MUMBAI: Chinese smartphone makers have more than trebled their share of the Indian market over the past year, new research has shown, helped in part by significant marketing expenditure.In the first quarter of 2017, Chinese brands, including...
  
  Read more

• China's online retailers need to capture impulse buys

  23-06-2017 01:39
  
  BEIJING:As China's e-commerce growth slows, retailers need to be looking at refining their omnichannel offer and delivery options, according to a leading consultancy."Our latest research findings show that Chinese shoppers have come to expect...
  
  Read more

• Here's what the Senate healthcare bill means for all types of Americans

  23-06-2017 00:15 via feedproxy.google.com
  
  Senate Republican leadership released a long-awaited Obamacare repeal and replace bill Thursday, providing the first look at their vision of the future for America's healthcare system.
  The 142-page discussion draft, called the Better Care Reconciliation Act, has the potential to affect a wide scope of Americans' lives — from taxes on medical equipment to tax credits for people to buy coverage.
  For people who have insurance through their employers, a bulk of the country, there wou
  
  Read more

Follow @sales_mrktinguk on Twitter!