Sales & Marketing news

• Facebook’s Carolyn Everson: ‘There should be no limit to what women can do in business’

  21-06-2017 18:10
  
  Facebook’s VP of global marketing solutions Carolyn Everson says women should be their “authentic selves” in order to climb the career ladder.
  Speaking to Marketing Week at the Cannes Lions Festival this week, Everson said she believes there has never been a better time for women to be in tech or marketing due to an increased appetite among companies to have better gender diversity across all aspects of their businesses.
  “My advice to others is to dream big, because at th
  
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• Nils Leonard: ‘More agencies need to have marketers in their mix’

  21-06-2017 17:44
  
  Many would describe Nils Leonard as the archetypal ad man having spent his life agency side, latterly as the chief creative officer role at Grey London. That is until earlier this year when he crossed the divide into marketing by launching Halo, a premium coffee pod brand.
  His move brand side put him on a steep learning curve, exposing him to some of the nuts and bolts of marketing that at times seemed a million miles away from the celebrated creative work produced by Grey under his stewardship,
  
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• Nvidia is getting a huge boost from a red-hot cryptocurrency (NVDA)

  21-06-2017 17:04 via feedproxy.google.com
  
  Graphic processing units are used to power games, but that's not what is driving Nvidia's stock skyward right now.
  Cryptocurrency mining is one of the biggest drivers to the GPU maker's shares in recent weeks. In just 11 days, about $100 million worth of GPUs were added to the Ethereum network, according to a new note from RBC Capital Markets. Nvidia's stock has climbed about 5% over that time. 
  "While the company is shifting its business toward Automotive and Gaming specific revenue,
  
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• ALIBABA'S JACK MA: New technology 'may cause the Third World War'

  21-06-2017 17:00 via feedproxy.google.com
  
  Alibaba's chairman and founder, Jack Ma, thinks that new technologies could be a threat to more than just jobs.
  During an interview with CNBC's David Faber on Wednesday, Ma said that new technologies like machine learning and artificial intelligence could lead to the third World War.
  "The first technology revolution caused World War I," Ma told CNBC. "The second technology revolution caused World War II. This is the third technology revolution."
  Machine learning and artificial intelligence
  
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• Oil is rising after US inventories fall more than expected

  21-06-2017 16:59 via feedproxy.google.com
  
  Oil futures are rising after US oil inventories dropped more than expected.
  The price of West Texas Intermediate crude oil futures rose slightly Wednesday morning, about 0.48% to $43.70. The US crude oil inventories fell 2.451 million barrels, compared to the 2.106 million expected, according to the Energy Information Administration.
  This was a slight relief for investors. Oil prices have been plummeting on a steady drone of supply increases across the globe. The price of oil hit a 7-month low T
  
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• The Republican healthcare bill is the least popular major bill in decades

  21-06-2017 16:49 via feedproxy.google.com
  
  The American Health Care Act is shaping up to be the least popular legislation in decades, as the Senate prepares to release its own version of the healthcare legislation.
  A poll published Wednesday from Morning Consult and Politico is another in a slew of recent polling showing that the Republican healthcare bill as passed by the House is deeply unpopular. The latest survey displayed 30% approval among respondents and 50% disapproval.
  That represented a collapse from the 42%
  
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• Walmart should still terrify Amazon and Whole Foods (WMT)

  21-06-2017 16:26 via feedproxy.google.com
  
  Investors are grossly overestimating the impact to Walmart of Amazon's bid for Whole Foods, according to Moody's.
  Amazon's offer of $13.7 billion, or $42 a share, for the natural and organic grocery chain won't give the ecommerce giant "any discernible edge" over Walmart, writes Charlie O'Shea, lead analyst for Moody's Investors Service, in a research note published Wednesday.
  "We have been asked by investors and media over the past few days, in almost breathless tones, 'What does Walm
  
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• Investors on trading app Robinhood can't get enough of these 15 stocks

  21-06-2017 16:18 via feedproxy.google.com
  
  Robinhood is a popular investing app with more than 2 million users.
  The app lets you trade stocks with zero broker fees, and it has recently been valued at $1.3 billion. Millennials in particular seem to love the app. 
  But which stocks are Robinhood users picking?
  The team at Robinhood crunched the numbers and put together a list of the top stocks on their platform for Business Insider. The following stocks are the ones with the highest number of people investing in them in
  
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• Existing-home sales jump more than expected

  21-06-2017 16:00 via feedproxy.google.com
  
  US existing-home sales rose more than forecast in May, according to the National Association of Realtors. 
  Sales of existing condos, co-ops, and single-family homes increased by 1.1% at a seasonally adjusted annual rate of 5.62 million.
  The NAR's report showed again that buyers faced limited choices. The inventory shortage helped raise the median price on an existing home to a record $252,800.
  "Although we have not seen a rapid acceleration in home prices, the steady gains of
  
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• Unilever’s Keith Weed on how cutting agencies will improve its advertising

  21-06-2017 15:51
  
  Unilever’s chief marketing and communications officer Keith Weed says Unilever’s decision to halve the number of agencies it works with was done in response to the fragmentation of media, but claims there is still room to work with specialist independent agencies in local markets.
  Speaking at a press briefing at the Cannes Lions Festival today (21 June), he tried to explain the reasons behind the company’s decision to consolidate the number of agencies on its roster,
  
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• The representation of women in advertising hasn’t improved in a decade

  21-06-2017 15:45
  
  Men get four times as much screen time as women and are spoken about seven times more than women in advertising, according to a new report by The Geena Davis Institute on Gender and Media and J.Walter Thompson (JWT).
  The research which has been released today (21 June) examines 2,000 films from the Cannes Lions archive and 10 years of Cannes Lions Film and Film Craft winners and shortlists. It uses automation to analyse gender representation in advertising, with the aim of raising awareness of e
  
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• Obamacare faces one of its biggest days yet

  21-06-2017 15:34 via feedproxy.google.com
  
  Obamacare's insurance exchanges are facing a big day Wednesday.
  June 21 marks the deadline for insurance companies to indicate interest in the Affordable Care Act individual insurance exchanges for 2018, submitting their first proposals for individual insurance offerings next year.
  The pseudo deadline represents a barometer for the health of the market.
  What insurers decide to do next year could affect insurance coverage and healthcare costs for more than
  
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• A top JPMorgan banker explains what he looks for in new hires

  21-06-2017 15:34 via feedproxy.google.com
  
  John Simmons didn't expect to go into banking.
  His father was a plumber. He jokes that when he flew in to Newark airport for his interview with JPMorgan, he had $120 in his pocket. It cost him that much to get from the airport to New York City. He wasn't much of a negotiator back then, he quips.
  More than 20 years later, he's still with the bank, and heads the middle market banking & specialized industries (MMBSI) group in JPMorgan's commercial banking business. MMBSI look aft
  
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• The oldest stock market indicator known to man is flashing a big buy sign

  21-06-2017 15:25 via feedproxy.google.com
  
  Reports on the imminent demise of the eight-year equity bull market have been greatly exaggerated, at least according to a century-old indicator.
  The godfather of technical analysis, known as Dow Theory, says transportation and industrial stocks must advance together for market gains to last. The most bullish possible signal is when the two groups hit record highs simultaneously.
  That happened in October, and the subsequent uptrend has yielded 17% in returns for the Dow Jones industria
  
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• Theranos is reportedly close to reaching a settlement with Walgreens

  21-06-2017 15:14 via feedproxy.google.com
  
  Theranos is close to reaching a settlement with its former biggest partner, the Wall Street Journal reports.The embattled lab-test startup told investors that it had reached an "agreement in principle" with Walgreens, which could mean Theranos is on the hook to pay Walgreens less than $30 million, according to Journal reporter Christopher Weaver.
  Walgreens declined to comment. Theranos did not immediately return a request for comment. 
  In November, Walgreens filed a $140 million lawsui
  
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• 'A lot of inconsistencies' are driving oil prices through the floor

  21-06-2017 15:02 via feedproxy.google.com
  
  Crude oil has fallen back into a bear market. 
  The US benchmark of prices — West Texas Intermediate crude — on Tuesday logged a greater than 20% decline from its most recent high in May. 
  It may seem counterintuitive to be bullish on oil when the immediate problem is that there's too much of it. 
  But for Neil Dwane, the global strategist at Allianz Global Investors, oil is going to remain a key ingredient that fuels the global economy.  
  "If you're bulli
  
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• A former cohead of tech at Goldman Sachs has joined a startup that wants to be the iOS of Wall Street (GS, JPM)

  21-06-2017 15:00 via feedproxy.google.com
  
  A little-known startup that has quietly amassed over 125,000 Wall Street users has appointed a Goldman Sachs veteran as an independent board member. 
  Paul Walker, the former cohead of technology at Goldman Sachs, has joined the board at OpenFin, a startup that helps electronic-trading firms build their desktop applications.
  Bain Capital Ventures, Pivot Investment Partners, and Nyca Partners have already invested in OpenFin, as have the likes of Cris Conde, former CEO of SunG
  
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• Trump just sold us all out on drug pricing

  21-06-2017 14:45 via feedproxy.google.com
  
  The New York Times reports that the Trump White House is about to put out an executive order on drug pricing, and it looks as if the whole thing were basically written by big pharma.
  In other words, America, we've just been sold out on the price of drugs.
  According to the report and similar reporting from Kaiser Health News and Politico, a draft executive order includes nothing to curb prices. Instead, drug companies would be in line to get more power to charge monopoly prices overseas and be a
  
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• The ruble is ticking back up

  21-06-2017 14:43 via feedproxy.google.com
  
  The Russian ruble is ticking higher on Wednesday, reversing some of its losses from the two previous days.
  The petrocurrency was up by 0.4% at 59.4065 per dollar at 8:27 a.m.
  Oil prices held near seven-month lows on Wednesday. Brent crude oil, the international benchmark, was up by 0.4% at $46.20 per barrel, while West Texas Intermediate crude, the US benchmark, was up by 0.5% at $43.72 per barrel at 8:28 a.m. ET.
  On Tuesday, oil prices fell to seven-month low following repor
  
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• Samsung on why it chose to take risks and ‘fight complacency’ during its phone crisis

  21-06-2017 14:35
  
  Last year was by no means easy for Samsung with exploding phones and product recalls hitting the brand and its reputation. But in such a competitive smartphone market, slowing down or taking a more risk averse approach was not an option for the brand.
  Even at the height of the Galaxy Note 7 scandal, which the brand’s US CMO Marc Mathieu said “he wouldn’t wish on any marketer”, Samsung continued to invest in innovation.
  Speaking to Marketing Week at the Cannes Lions Festiv
  
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• Samsung on why it chose to take risks and ‘fight against complacency’ during its phone crisis

  21-06-2017 14:35
  
  Last year was by no means easy for Samsung with exploding phones and product recalls hitting the brand and its reputation. But in such a competitive smartphone market, slowing down or taking a more risk averse approach was not an option for the brand.
  Even at the height of the Galaxy Note 7 scandal, which the brand’s US CMO Marc Mathieu said “he wouldn’t wish on any marketer”, Samsung continued to invest in innovation.
  Speaking to Marketing Week at the Cannes Lions Festiv
  
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• Sears Canada's business is about to collapse, reports say

  21-06-2017 14:33 via feedproxy.google.com
  
  Sears Canada is preparing to seek court protection against creditors in a move that will likely lead to a liquidation, according to reports by Bloomberg and Reuters.
  Sears Canada did not immediately respond to a request for comment.
  The company was spun off in 2012 from Sears Holdings, which owns Sears' US business.
  Sears Holdings still holds 12% of the Canadian business's stock. Billionaire Eddie Lampert, the CEO of Sears Holdings, owns 45% of Sears Canada's shares.
  Sears Canada
  
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• One chart shows why a September rate hike is a 'hard sell'

  21-06-2017 13:34 via feedproxy.google.com
  
  The Federal Reserve's latest interest-rate increase has come despite evidence that inflation is actually moving further below the central bank's 2% target rather than toward it.
  One chart from Morgan Stanley offers some insight into why market participants are attaching such a low probability of another rate increase in September and even doubting another move in December. Chances are, says Ellen Zentner, an economist at Morgan Stanley, in a research note to clients, the inflation rate will
  
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• PRESENTING: The most important charts in the world from the brightest minds on Wall Street

  21-06-2017 13:01 via feedproxy.google.com
  
  Here they are: the most important charts in the world. 
  Once again, we asked dozens of top strategists, economists, and writers for one chart that is top of mind right now. The slideshow includes their verbatim analysis of the trend they picked. 
  All of these charts were submitted by June 16, so some of the data may have evolved since then.
  With assistance from Rachael Levy, Elena Holodny, and Jonathan Garber.
   David Rosenberg
  "This is where the power and influence still resi
  
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• Whole Foods' CEO described his deal with Amazon as a 'dream come true,' but investors want more (AMZN, WFM)

  21-06-2017 12:53 via feedproxy.google.com
  
  When Whole Foods and Amazon announced their $13.7 billion merger Friday, John Mackey, the CEO of Whole Foods, could barely contain his enthusiasm.
  In a town hall with employees, he gushed about the impending "marriage"— a metaphor he revisited repeatedly — that was announced six weeks after a "blind date" with Amazon that he characterized as "love at first sight."
  Some Whole Foods investors are decidedly dourer, however, and it appears they have a case that the deal wa
  
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• Mark Ritson: Machine learning may be the future but it’s still pretty dumb

  21-06-2017 10:38
  
  Scott Galloway, the entirely fantastic NYU marketing professor who presents as if he has just imbibed a combination of uppers and downers all in one gulp, gives a great talk where he compares the winners and losers of the last 12 months. He then looks for patterns and themes in the two lists as a vehicle to pull out insights and develop predictions for the year ahead.
  One of his many observations is the growing power of ‘algorithm businesses’. By his definition Galloway sees these c
  
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• What the West can learn from the East

  21-06-2017 02:00
  
  CANNES/BEIJING: Western companies have the opportunity not only to grow in China but to embrace some of the elements that have made China grow at incredible pace, particularly its tech sector, according to the President of Nielsen Greater China."I...
  
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• Twitter says brand identity and simplicity are key

  21-06-2017 02:00
  
  CANNES: Clarity about brand identity and having a simple digital product are two very important considerations for advertisers wanting to make the most from Twitter, the company's CMO has declared.Leslie Berland said these findings stemmed from...
  
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• Time Warner signs content deal with Snap

  21-06-2017 02:00
  
  NEW YORK: Time Warner, the media and entertainment giant, has signed a deal with Snap to develop and produce content from across its networks to be shown on the Snapchat app.The two companies
  
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• Marketing data may need a health warning

  21-06-2017 02:00
  
  NEW YORK: Much of the data now being leveraged by marketers could benefit from coming with a health warning attached, according to Jonathan Steuer, Chief Research Officer at Omnicom Media Group.Steuer discussed this subject during a session at the...
  
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• Global FMCG brands lose out in China

  21-06-2017 02:00
  
  SHANGHAI: China's urban FMCG market grew 3% to about $190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of their multinational competitors, according to a new report.Research firm...
  
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• Consumers warm to auto tech, but at a price

  21-06-2017 02:00
  
  DETROIT: Consumers in five key auto markets welcome the prospect of advanced technology in their next vehicle, but there is a limit as to how much they are willing to pay, a new survey has found.That is according to IHS Markit, a specialist...
  
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• Brands must 'stand for light' says agency CCO

  21-06-2017 02:00
  
  SINGAPORE: Brands must fight back against "weaponised use of information", a global agency chief creative officer has said."We need to acknowledge that there are darker forces behind the internet than we've ever known, in order to design better...
  
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