Sales & Marketing news

• TripAdvisor’s CMO on its transformation into a booking site

  20-06-2017 17:24
  
  TripAdvisor is returning to the UK with a new TV campaign aimed at making sure its customers know it is more than just a review site.
  The new ad, which airs from today (20 June) sees TripAdvisor use its owl logo as a spokesperson to explain how the company can be used to search, compare and find the lowest price on hotels.
  Though the company has had this functionality for a while, it says many people are still not aware of it and use the site merely for reviews. The owl uses the tagline ‘
  
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• Amazon takes on Asos with the launch of Prime Wardrobe

  20-06-2017 17:22
  
  It’s been less than a week since Amazon disrupted the grocery industry after announcing its plans to acquire Whole Foods for £10.7bn. And the ecommerce giant is on the front foot once again, unveiling concrete plans for its new fashion retail business.
  Amazon’s fashion arm says it is currently testing Prime Wardrobe, a subscription-based box service currently in beta stage ahead of a launch later this year, where it will then be embedded into all Prime members’ membership
  
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• BA’s director of customer experience Troy Warfield departs

  20-06-2017 16:27
  
  Troy Warfield (far right) with TV presenters Gary Lineker and Mark Wright at British Airways’ fun run event.Troy Warfield has left British airways after a year and half as its director of customer experience.
  Warfield, who was hired as part of the company’s attempts to reshape its marketing team, was responsible for more than 14,000 cabin crew and all customer insight, customer relations, product development and partnership activity. He reported in to executive chairman Ke
  
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• P&G’s Marc Pritchard: We are 50% of the way to cleaning up digital

  20-06-2017 15:33
  
  Marc Pritchard, Procter & Gamble’s chief brand officer, has urged marketers to elevate craft in advertising, as well as media content, and improve transparency to eliminate waste. By doing so he said it will free up cash and enable marketers to invest in growth, as he believes the industry has an important role to play in growing companies and the economy.
  Speaking this morning (20 June) at the Wake up with The Economist event, held as part of the Cannes Lions Festi
  
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• P&G’s Marc Pritchard: Industry is 50% of the way to cleaning up digital

  20-06-2017 15:33
  
  Marc Pritchard, Procter & Gamble’s chief brand officer, has urged marketers to elevate craft in advertising, as well as media content, and improve transparency to eliminate waste. By doing so he said it will free up cash and enable marketers to invest in growth, as he believes the industry has an important role to play in growing companies and the economy.
  Speaking this morning (20 June) at the Wake up with The Economist event, held as part of the Cannes Lions Festi
  
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• YouTube lifts the lid on how it is tackling extremist content

  20-06-2017 14:03
  
  YouTube says it has put in place new safety measures that look to block people going down a “rabbit hole” of extremist content, while also educating brands on how to avoid showing up alongside it.
  This year, the Google-owned video platform found itself at the centre of a growing scandal after an investigation by The Times revealed ads from big brands were appearing next to unsavoury or illegal content posted by groups including terrorists, white supremacists and pornographers. Some 2
  
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• Unilever teams up with UN Women, Mars and Alibaba to wipe out gender stereotypes

  20-06-2017 12:20
  
  Unilever has unveiled a new global alliance as it bids to wipe out stereotypical portrayals of gender in all advertising and brand-led content.
  Alongside gender equality advocates UN Women, the Unstereotype Alliance has been set up to unite leaders across business, technology and the creative industries to rally against stereotypical gender portrayals such as women being presented as cooks in family adverts. It will meet for the first time at the Cannes Lions Festival on Thursday (22 June).
  Memb
  
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• Understanding the new media buying paradigm

  20-06-2017 01:03
  
  GLOBAL: Most audience behaviours in most media can be captured and reported but economic and political factors frequently hamper the adoption of more accurate measurement methods, an industry figure has argued.In a WARC Best Practice paper,
  
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• Rising markets fuel new adspend

  20-06-2017 01:03
  
  GLOBAL: The US will be the single biggest contributor of new advertising dollars between now and 2019 but "Rising Markets" will account for more than half according to a new study.The latest
  
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• Oath seeks "differentiated" consumer relationship

  20-06-2017 01:03
  
  CANNES: Oath, the new media company created from the merger of Yahoo and AOL, does not envisage taking on the internet giants head-to head, but instead intends to seek a "differentiated" relationship with consumers, its chief executive has said. ...
  
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• New 'retail wave' hits India

  20-06-2017 01:03
  
  NEW DELHI: A decade after global brands first set their sights on India, a second wave of smaller retailers and brands is poised to enter the country, new data suggests.According to figures
  
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• Creativity boosts financial results

  20-06-2017 01:03
  
  CANNES: Companies that excel in the area of creativity outperform their rivals in terms of financial results, according to research from McKinsey, the management consultancy.Jason Heller, Partner/Global Lead Digital Marketing Operations &...
  
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• Chinese consumers more positive about ads

  20-06-2017 01:03
  
  SHANGHAI: Chinese consumers are more interested in targeted and personalised ads than their Western counterparts, according to new research– and most think advertisers are doing a better job at reaching them than previously.According to a...
  
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