Sales & Marketing news

• Join Asos, Just Eat and Shop Direct at our AI event Supercharged

  19-06-2017 16:48
  
  We are bringing big brands including Asos, Just Eat and Shop Direct together to talk about artificial intelligence (AI), chatbots and how marketers can work with machines at our new event, Supercharged.
  Taking place at etc.venues County Hall in London on 4 July, the one-day conference aims to help marketers uncover the world of AI-powered marketing and how to pair marketers and machines for maximum results.
  The day includes Just Eat UK marketing director Ben Carter exploring the event between ch
  
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• Burger King: With creativity, the biggest risk is taking no risks

  19-06-2017 15:16
  
  Burger King says creativity in its campaigns is what gives the brand “an edge”, and that marketers have to “walk the talk” in order to stand out in a cluttered media landscape.
  The burger brand is being honoured at the Cannes Lions Festival this year as creative marketer of the year. And its head of brand marketing, Fernando Machado, spoke to Marketing Week this morning (19 June) about the brand’s “long-term commitment to creativity” and how it plays a c
  
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• Cannes Lions 2017

  19-06-2017 15:11
  The post Cannes Lions 2017 appeared first on Marketing Week.
  
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• Samsung on its phone scandal: ‘We would not wish it on any marketer’

  19-06-2017 14:41
  
  Samsung has spoken about how it was forced to change its marketing strategy to focus on brand trust and rebuilding the emotional relationship with consumers following last year’s scandal when some of its Note 7 phones exploded and caught fire.
  And the brand’s US CMO Marc Mathieu, speaking during a Waking Up With The Economist session at the Cannes Lions Festival this morning (19 June), said he “wouldn’t wish it on any marketer” to have to deal with a scandal of this
  
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• Samsung on its Note 7 phone scandal: ‘We would not wish it on any marketer’

  19-06-2017 14:41
  
  Samsung has spoken about how it was forced to change its marketing strategy to focus on brand trust and rebuilding the emotional relationship with consumers following last year’s scandal when some of its Note 7 phones exploded and caught fire.
  And the brand’s US CMO Marc Mathieu, speaking during a Waking Up With The Economist session at the Cannes Lions Festival this morning (19 June), said he “wouldn’t wish it on any marketer” to have to deal with a scandal of this
  
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• ‘We are not going to directly compete with Google and Facebook’ says Oath boss

  19-06-2017 14:10
  
  Oath, the newly formed holding company for the combined AOL and Yahoo business, will not compete with Google and Facebook in the digital ad space but instead look to find new ways of working with advertisers, according to its CEO Tim Armstrong.
  Speaking at a press briefing held this morning (19 June) at the Cannes Lions Festival in France, Armstrong shared his vision for Oath, which will come to market in two stages.
  Firstly it will bring all its assets and data together into one environment, wh
  
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• ‘We are not going to directly compete with Google and Facebook’ claims Oath boss

  19-06-2017 14:10
  
  Oath, the newly formed holding company for the combined AOL and Yahoo business, will not compete with Google and Facebook in the digital ad space but instead look to find new ways of working with advertisers, according to its CEO Tim Armstrong.
  Speaking at a press briefing held this morning (19 June) at the Cannes Lions Festival in France, Armstrong shared his vision for Oath, which will come to market in two stages.
  Firstly it will bring all its assets and data together into one environment, wh
  
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• Vice, Morrisons, Guardian: Everything that matters this morning

  19-06-2017 09:00
  
  UK warned growth will be ‘subdued’ as Brexit distracts Government
  The UK economy is expected to see a period of subdued growth as household spending slows in the fact of higher inflation, according to the Confederation of British Industy (CBI). The business group has upgraded its growth forecast but is still warning that the economic growth will slowdown this year.
  It predicts GDP will grow by 1.6% this year and 1.4% next year. In 2016 growth was at 1.8%. It blames Brexit, suggesting
  
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• Periscope, Diageo, Etsy: Everything that matters this morning

  19-06-2017 09:00
  
  Periscope to turn ‘like’ hearts into money
  Twitter’s live-streaming app Periscope is giving its creators a new way to make money. It is introducing Super Hearts, which users buy with real money and then send as a sign of support as a donation to their favourite broadcasters.
  Subsequently, broadcasters can then trade hearts for real money keeping 70% of the value and giving the other 30% to Periscope. Periscope said the hearts are meant as “a meaningful way to ce
  
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• McDonald’s, FA, Facebook: Everything that matters this morning

  19-06-2017 09:00
  
  McDonald’s trials delivery service with UberEats
  McDonald’s is partnering with UberEats to trial on-demand delivery across London, Leeds and Nottingham.
  UberEats users who live within a mile and a half of certain outlets will be able to order from the McDonald’s menu for home delivery between 7am and 2am. The cost will include a £2.50 delivery fee charged by Uber.
  The trial, which currently spans 22 restaurants in London, seven in Nottingham and three in Leeds, will be ex
  
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• Google, Sainsbury’s, Apple: Everything that matters this morning

  19-06-2017 09:00
  
  More must be done about extremist content online, says Google
  Google says more needs to be done to handle extremist content online, as it announced four measures to tackle the problem, including better detection and greater counter-radicalisation efforts.
  It has pledged better detection of extremist content and faster review, more experts, tougher standards and an expansion of counter-radicalisation work.
  “Google and YouTube are committed to being part of the solution. We are working with
  
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• Barclays, Uber, Amazon: Everything that matters this morning

  19-06-2017 09:00
  
  Barclays faces fresh reputation hit
  Barclays looks set to endure long-running negative media coverage, after the Serious Fraud Office charged the bank and four of its former top executives with offences related to the financial crash in 2008, when it raised funds via Qatar.
  It is the first time senior bankers have been charged for events directly relating to the credit crisis, and looks set to herald another period of banker-bashing, which had looked to be over.
  Barclays is among a number of ban
  
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• How to mastermind a career rebrand

  19-06-2017 08:30
  
  Marketers across every sector are rebranding their careers by transferring their rich knowledge and unique skills into new roles that often break the mould.
  A great example is Sherine Yap, who describes herself as a new breed of marketer. Following a string of roles both on agency side and as a brand marketer, Yap was appointed global head of CRM at oil giant Shell in January 2015.
  She explains how the organisation “took a chance” on her, asking her to bring the customer centricity a
  
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• Social commerce drives conversions in SE Asia

  19-06-2017 02:00
  
  SINGAPORE: Almost a third (30%) of e-commerce sales across Southeast Asia are the result of consumer journeys which begin on social media, such Facebook and Instagram, and end on messaging apps, such as WhatsApp, new data has shown.According to...
  
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• Netflix gains more US subscribers than cable TV

  19-06-2017 02:00
  
  SAN JOSE, CA: Netflix, the popular video streaming service, now has more subscribers in the US than the largest American cable TV providers combined, according to a recent study.The research, conducted by the 
  
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• McDonald's pulls out of Olympics sponsorship

  19-06-2017 02:00
  
  GLOBAL: McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect.The two organisations
  
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• Global users of Spotify now number 140m

  19-06-2017 02:00
  
  STOCKHOLM/NEW YORK: Spotify, the Swedish music-streaming service, has reported that it now has more than 140m users worldwide, but it also confirmed it is still making a loss.The company, which is widely expected to go public and list on the stock...
  
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• Facebook aims to build its video community

  19-06-2017 02:00
  
  SAN FRANCISCO: Facebook is cautiously exploring the commercial benefits of longer form video and original content, as it seeks new ways of keeping users on the site and generating more advertising income.According
  
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• ARF chief tackles measurement issues

  19-06-2017 02:00
  
  NEW YORK: Developing comparable metrics, tackling bot fraud and tapping blockchain technology are some tactics which could help enhance audience measurement going forwards, according to Scott McDonald, President/CEO of the Advertising Research...
  
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• 'Amazon effect' will boost Aussie adspend

  19-06-2017 02:00
  
  SYDNEY: Amazon, the US e-commerce giant, is making arrangements for a full launch in Australia later this year and analysts expect its arrival will boost adspend over the next couple of years.Dentsu Aegis Network last week released a
  
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• 13 times bosses mocked new technology and got it wrong

  19-06-2017 01:32 via feedproxy.google.com
  
  Sometimes the next big thing isn't easy to spot. This is especially true when you have a massive legacy enterprise to protect.
  Research firm CB Insights compiled some of the most outrageous times bosses laughed in the face of disruption. We're publishing them here with permission.
  Some of the predictions are old enough that they're obviously wrong — people dismissed personal computers and streaming video. And some of those making the predictions ran companies that are now defunct because
  
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