Sales & Marketing news

• Facebook, Sky and Virgin Media look to tackle brand safety issues

  15-06-2017 16:22
  
  Facebook is looking to offer marketers more controls over where their ads appear outside its main social network as it reacts to concerns over brand safety and transparency in digital advertising.
  The US tech giant says the changes over the next few months “go further” than before and will offer more transparency over where ads appear.
  For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live. Facebook is
  
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• International round-up: US internet privacy bill faces backlash, Chevrolet focuses on ‘meritocracy’ in Argentina

  15-06-2017 15:33
  
  US internet bill looking to ‘give consumers control’ faces backlash
  There’s a new internet privacy bill in US Congress, and the digital ad industry says that if it passes it could mean “Facebook won’t be free”.
  Tennessee congresswoman Martha Blackburn says she wants to give consumers control of their internet experience, which is why she has introduced a bill — the ‘BROWSER Act’ — that would require internet users to actively opt in to
  
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• Barclaycard to adopt new strategic approach with ‘Start Today’ branding

  15-06-2017 13:56
  
  Barclaycard is incorporating a “new strategic approach” into its marketing in order to  create a more aspirational and youthful message around its brand.
  The idea is to create balance by first talking up the functional element of the services Barclaycard provides and then showing more emotional brand advertising later in the year.
  Subsequently, this week, Barclaycard has launched the ‘Pay Your Way’ campaign, which shows how everything from cards to mobile apps a
  
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• Marketing Week rising star Claire Canty promoted to head of innovation at Weetabix

  15-06-2017 13:33
  
  Marketing Week Rising Star Claire Canty has been promoted to head of innovation at Weetabix UK and Ireland.
  The new role sees Canty return to the marketing department after her previous cross-functional position as part of the sales team working on the Waitrose and Co-op accounts. She joined the company from Nestle Confectionery four years ago.
  Canty will be responsible for delivering this year’s NPD plan, as well as developing Weetabix’s five year innovation and
  
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• Marketers can add value to agencies, so why aren’t more being hired?

  15-06-2017 08:30
  
  Today, it’s not unusual for marketers to have worked agency-side at some point in their career. But while marketers increasingly make the transition from agency to brand, it is less common for them to move in the opposite direction.
  Having client-side experience could give agencies the inside track and help them truly understand the challenges facing brands today, but with lower pay, limited opportunities and less brand control cited as some of the b
  
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• TV's last-click problem

  15-06-2017 01:51
  
  NEW YORK: The lack of precise minute ratings for each ad occurrence in US TV audience data can lead to a 20% under-estimate of television sales lift, research has shown.An analysis conducted by Sequent Partners and Nielsen for the Council for...
  
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• Thai shoppers warm to location-based marketing

  15-06-2017 01:51
  
  BANGKOK: The use of in-store beacon technology to deliver location-based mobile offers can recruit new customers to the brand and category, generate sales uplift and drive cross-purchase opportunity, according to research.In an ESOMAR paper,
  
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• Mobile takes half of global digital spend

  15-06-2017 01:51
  
  GLOBAL: In 2017, the majority of digital advertising sales will be generated by impressions and clicks on mobile devices, according to the latest advertising forecasts from MAGNA Global.In the
  
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• India turns to natural care products

  15-06-2017 01:51
  
  MUMBAI: Sales of natural personal care products in India are growing twice as fast as the overall market, according to new research, and could soon make up more than half the category.The "But Naturally!" report from research firm Nielsen India...
  
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• EMEA marketers bet on mobile, neglect measurement

  15-06-2017 01:51
  
  LONDON: Mobile is gaining top level support, with budgets increasing across EMEA, but measurement remains a problem for many marketers, according to a new survey by the MMA in collaboration with WARC.The report,
  
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• Brands pay programmatic 'tech tax'

  15-06-2017 01:51
  
  NEW YORK: Brands using programmatic advertising pay a "technology tax" effectively accounting for more than 40% of their spend, according to a study from the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA). ...
  
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• Brands need a DTC strategy

  15-06-2017 01:51
  
  NEW YORK: Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital...
  
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