Sales & Marketing news

• Mark Ritson: Why can’t marketers see that digital metrics are bullshit?

  13-06-2017 17:00
  
  Last Thursday I found myself addressing about a thousand marketers. I was one of four speakers debating the motion ‘Digital Metrics are Bullshit’ at Australia’s biggest marketing conference Mumbrella360. My teammate, a senior figure from news media, and my good self were designated to go first. Then our opponents, two big hitters from the world of digital media, would present the case against the motion.
  I’m a man who leans heavily on Powerpoint most of the time, often u
  
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• Procurement needs to stop being a ‘lone ranger’, says Ladbrokes Coral

  13-06-2017 16:25
  
  Ladbrokes Coral’s chief customer officer Kristof Fahy says the procurement team needs to understand that marketing is about more than “balloons and t-shirts” and should adopt shared KPIs so they can work closer together.
  Speaking at the ProcureCon Marketing 2017 conference today (13 June), Fahy started his talk by admitting that he has not always been “a fan” of procurement. This is mainly due to the department taking a “lone ranger” approach.
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• Marketoonist on 8 types of annoying ads

  13-06-2017 16:18
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on 8 types of annoying ads appeared first on Marketing Week.
  
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• How to enhance cult status through collaboration

  13-06-2017 16:11
  
  The Grenson x New Balance hybrid trainerBrand tie-ups on limited edition specials are often seen as a way to craft cult status. However, for collaborations to resonate in a meaningful way they must have a purpose.
  Tim Little, owner and creative director of footwear brand Grenson, says he is regularly approached to take part in brand collaborations, but if it’s just a case of “putting a logo on it” in order to sell more, the team are not interested. They believe collaborations
  
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• I want to prove Jimmy Choo wasn’t an accident, says founder as she launches new shoe brand

  13-06-2017 13:26
  
  Tamara Mellon might have helped turn Jimmy Choo into a multimillion pound luxury business but she still feels a need to prove herself. That is part of the reason why she is relaunching her eponymous shoe brand, Tamara Mellon.
  “I think I probably still have something to prove. In all honesty, I am trying to prove that Jimmy Choo wasn’t an accident,” she said, speaking at the Fortune Most Powerful Women Summit in London yesterday (12 June). “Am I trying to prove it to mysel
  
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• The risks and rewards of placing social purpose at a brand’s core

  13-06-2017 08:30
  
  Vitae London founder Will Adoasi with the kids his firm supports with school clothesIn 2017, the idea of exchanging money for a product and then just moving on feels outdated, with modern consumers equally expecting to have supported a measurable social cause with their hard earned cash.
  In fact, major players such as Unilever are reshaping their entire business around this sentiment, with promising results. The FMCG giant’s latest figures show its ‘Sustainable Living’ brands,
  
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• Why Brits share on social media

  13-06-2017 02:00
  
  LONDON: Emotional validation is a key reason why British social media users post and share, according to new research which shows that interactions with a post provoke feelings of engagement, happiness, and acceptance.Polling more than 1,000...
  
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• Product education drives brand trust in Cambodia

  13-06-2017 02:00
  
  PHNOM PENH: Brands must prioritise product education in Cambodia if they want to build consumer trust for new categories, a senior agency executive has said.Multinational companies are investing in the frontier South East Asian market and local...
  
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• Microsoft seeks to attract brand fans

  13-06-2017 02:00
  
  NEW ORLEANS: Microsoft, the technology group, is putting customer listening at the heart of its efforts to gain brand fans.Kirsten Ward, Microsoft's General Manager/Windows and Devices Marketing, discussed this subject at the 2017 Collision...
  
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• How THP is taking on the global drinks giants

  13-06-2017 02:00
  
  DANANG: Staying close to the consumer, both literally and metaphorically, is crucial to the growth plans of Tan Hiep Phat Beverage Group, the Vietnamese soft drinks business that is aiming to increase revenues sixfold over the next decade."We are...
  
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• Cinema offers a unique opportunity

  13-06-2017 02:00
  
  LONDON: Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues.In
  
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• Aldi, Lidl step up US presence

  13-06-2017 02:00
  
  CHICAGO: Aldi and Lidl, the low-cost German grocery chains which have turned the European supermarket battle upside down, have announced expansions into the competitive US market.Both companies, known for selling low-price products from brands...
  
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• AI scales 'helpfulness'

  13-06-2017 02:00
  
  CAMBRIDGE, MA: For all the speculation about where the outer reaches of artificial intelligence may lie, brands can usefully deploy AI today in order to both make and save money.In an article for the Harvard Business Review site, consultant Brad...
  
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• Digital is the least trusted media channel among consumers, says new survey

  13-06-2017 01:01
  
  Almost three-quarters (63%) of consumers would respond more positively to a social media ad if it appeared on a more traditional advertising channel, according to a new report from the CMO Council.
  Having surveyed 2,000 adults across the UK, US and Canada, it found that despite delivering the second highest volume of advertising messages, social media platforms were the least trusted by consumers among the top five media channels.
  And although the study is just a snapshot, marketers might s
  
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• CMO Council: Digital is the least trusted media channel among consumers

  13-06-2017 01:01
  
  Almost three quarters (63%) of consumers would respond more positively to a social media ad if it appeared on a more traditional advertising channel, according to a new report from the CMO Council.
  Having surveyed 2,000 adults across the UK, US and Canada, it found that despite delivering the second highest volume of advertising messages, social media platforms were the least trusted by consumers among the top five media channels.
  And although the study is just a snapshot, marketers might s
  
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