Sales & Marketing news

• Uber looks to rebuild brand perception with first UK TV ad

  12-06-2017 18:30
  
  Uber’s first UK TV advert ‘Where to?’ aired at the weekend followed by a series of out-of-home ads that have gone live today (12 June), as the ride-hailing app seeks to convey a positive message in the face of recent controversies and doubts about CEO Travis Kalanick’s role at the company.
  The campaign’s aim is to represent the possibilities available when using the Uber app. The TV ad includes a video of a young couple on their first date and focuses on how they ar
  
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• GE CEO Jeff Immelt is stepping down — here's how reshaped the $255 billion company's future

  12-06-2017 16:33 via feedproxy.google.com
  
  When Jeff Immelt became the CEO of General Electric in 2001, he was following Jack Welch, one of the late-20th century's most prominent corporate leaders. Just days after he took over the corner office, the US was attacked on September 11. Then came the financial crisis and the Great Recession.During his tenure, Immelt has fundamentally reshaped GE, shedding businesses and reversing a century of conglomeration. Immelt is retiring as chief executive, GE said on June 12, and will be rep
  
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• GE's stock is jumping on news CEO Jeff Immelt is retiring (GE)

  12-06-2017 15:49 via feedproxy.google.com
  
  GE stock is up 4.7% on Monday following the news CEO Jeff Immelt is retiring.
  John Flannery was announced to succeed Jeff Immelt as chief executive officer of General Electric. Flannery is coming from the position of president of GE Healthcare and is credited with turning around the division under his tenure.
  GE has been misunderstood as of late, as Credit Suisse pointed out earlier this month. Analysts have been bearish on the stock for a while, even though promisi
  
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• Protein World’s former marketing boss on launching a new fitness brand

  12-06-2017 15:37
  
  It might have been a couple of years ago, but the bright yellow ad featuring a bikini-clad model firmly cemented fitness brand Protein World into the collective consciousness of British consumers.
  The 2015 “Are you beach body ready?” ad, which promoted the brand’s slimming product, sparked a backlash and received 378 complaints after appearing throughout the London Underground.
  The man in charge of that campaign was Richard Staveley, who was the brand’s head of global mar
  
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• Here's what you can get for the price of an iPhone in India (AAPL)

  12-06-2017 15:29 via feedproxy.google.com
  
  India is the biggest market that Apple's iPhone hasn't fully cracked. In the first quarter, Apple only made about 3% of the smartphones sold in the country. 
  Still, it's a huge market and investors think Apple could turn India into a nation of iPhone owners, at least among the country's growing middle and upper classes, like it did with China over the past 10 years. But there are a lot of reasons why Apple might not be able to replicate its China story in India, Mizuho analysts wr
  
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• Keep these 5 things in mind to get the most out of your summer investment banking internship

  12-06-2017 15:07 via feedproxy.google.com
  
  Young wannabe investment bankers are descending upon Wall Street for their summer internships.
  Many are going in with one main goal: secure an analyst position at the firm at which they are interning.
  Scott Rostan is the founder and CEO of  Training The Street, a company where aspiring Wall Streeters can pick up financial skills. The former Merrill Lynch banker has been teaching finance-training courses to interns and analysts at some of Wall Street's top banks, including Blackstone Group a
  
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• Another Wall Street bank downgrades Apple (AAPL)

  12-06-2017 14:57 via feedproxy.google.com
  
  Apple's stock price is falling after another analyst downgraded the company Monday morning.
  Mizuho's Abhey Lamba downgraded Apple from a buy to a neutral and lowered its price target from $160 to $150.
  "We believe enthusiasm around the upcoming product cycle is fully captured at current levels, with limited upside to estimates from here on out," Lamba wrote in a note to investors.
  Shares were down 1.9% at $146.17 ahead of Monday's opening bell after selling off nearly 4% on Friday amidst a large
  
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• Tech stocks are getting whacked again (AAPL, FB, TSLA, NVDA, GOOGL, MSFT)

  12-06-2017 14:40 via feedproxy.google.com
  
  Technology stocks are under pressure on Monday with the tech-heavy Nasdaq trading down 1% in the opening minutes of action. The early selling comes after a decline on Friday spilled over into both Asia and Europe on Monday. Additionally, Mizuho analyst Abhey Lamba lowered his price target for Apple from $160 to $150. 
  Here's a look at some of the bigger names:
  Alphabet -2.3% at $947.55
  Apple -3.3% at $144.14
  Amazon -1.9% at $959.34
  Facebook -1.2%
  
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• Tech stocks are getting whacked (AAPL, FB, TSLA, NVDA, GOOGL, MSFT)

  12-06-2017 14:40 via feedproxy.google.com
  
  Technology stocks are under pressure ahead of Monday's opening bell. The early selling comes after Friday's selling spilled over into both Asia and Europe on Monday. Additionally, Mizuho analyst Abhey Lamba lowered his price target for Apple from $160 to $150. 
  Here's a look at some of the bigger names ahead of the opening bell:
  Alphabet -0.7% at $963.60
  Apple -1.9% at $146.17
  Amazon -1.1% at $967.25
  Facebook -1.3% at $147.72
  Microsoft -1% at $69.62
  Nvidia -2.9
  
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• There's a new biggest bull on Wall Street

  12-06-2017 14:31 via feedproxy.google.com
  
  What tech selloff?
  RBC Capital Markets chief equity strategist Jonathan Golub is doubling down on his bullishness, raising his 2017 year-end S&P 500 price target to 2,600, putting him in a tie for most optimistic analyst on Wall Street. The forecast would require a 6.9% increase from Friday's closing price.
  The firm remains constructive on stocks given a "recent pickup in global activity, stronger EPS, and reasonable valuations," Golub wrote in a client note on Monday.
  His 2017 cal
  
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• Bitcoin nearly hits $3,000 before plunging

  12-06-2017 13:10 via feedproxy.google.com
  
  Bitcoin's wild ride is continuing on Monday. The cryptocurrency climbed to a lifetime high of $2,999.97 a coin in overnight action, but it has seen a sharp drop from its highs. It's now trading down by $223, or 7.6%, at $2,729 a coin.
  Monday's action comes without any real catalyst, as trade appears to be fueled by buying in Asia. Recently, China's three largest bitcoin exchanges lifted their ban on clients' withdrawals. Additionally, Japan's government announced in early April that bitcoin had
  
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• Andrew Willshire: ‘It’s time to embrace marketing as a cost not an investment’

  12-06-2017 12:21
  
  Another election over and as a bit of a political junkie, I’ve also quite enjoyed it. The downside is that it heralds the advent of my single most hated piece of political doublespeak – “investment”.
  As in all elections, the participants demonstrated their unimpeachable virtue by stating their intention to “invest” in hospitals, “invest” in roads, “invest” in education. There is barely an element of government expenditure that politicia
  
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• ‘Customer satisfaction scores cover all manner of sins’

  12-06-2017 11:11
  
  Every CEO loves numbers. So when you receive the results from your company’s latest customer satisfaction survey showing most of the performance ratings are at the top of the scale between seven and 10, you might start patting yourself on the back. What you don’t realise is that the glossy chart-riddled report on your desk has lured you into a false sense of security.
  Customer satisfaction is now the major differentiator between competitors, so it is not surprising that improving cu
  
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• Uber, Pinterest, Facebook: Everything that matters this morning

  12-06-2017 08:40
  
  Uber hopes Holder report will let it move on from scandals
  It has been another dramatic 24 hours for Uber with further changes to its managerial structure before its Holder report is released today.
  Its chief executive Travis Kalanick will present employees with the findings of the report about Uber’s culture, despite the fact it was announced yesterday he would be taking leave of absence.
  The report is the result of an investigation into the bad habits that developed as Uber grew from a s
  
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• Uber, Netflix, Amazon: Everything that matters this morning

  12-06-2017 08:40
  
  Uber’s CEO ‘takes leave’ from the company
  Uber boss Travis Kalanick plans to take time away from the company, and could return in a diminished role.
  It comes after a review of management and practices at the firm, which is facing a number of scandals including complaints of sexual harassment.Uber’s board on Sunday voted in favour of the recommendations from the review.
  In the email to staff, Mr Kalanick said the decision to take leave, which also comes after the sudden de
  
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• Tesco, KFC, Snapchat: Everything that matters this morning

  12-06-2017 08:40
  
  Tesco continues food waste push with new TV ad
  The latest ad in Tesco’s ‘Food Love Stores’ above-the-line campaign highlights its ongoing bid to reduce food waste.
  The ad shows Community Food Connection, the supermarket’s surplus food redistribution scheme, in action alongside Bo’ness Academy, one of 5,000 charities that benefit from this scheme.
  Bo’ness Acacdemy uses the surplus food to give school children the opportunity to learn how to cook, with thei
  
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• Nike, Spotify, Lidl: Everything that matters this morning

  12-06-2017 08:40
  
  Nike slashes 1,400 jobs globally
  Nike is to cut 2% of its global workforce, approximately 1,400 jobs, as it looks streamline its organisational structure.
  The US sportswear giant is also planning to consolidate its product lines by slashing the number of styles its produces by 25%.
  The changes coincide with the introduction of Nike’s “Consumer Direct Offense”, a new structure focused on using digital to drive growth amongst consumers in 12 key cities including New York, Lo
  
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• Aldi, Uber, Microsoft: Everything that matters this morning

  12-06-2017 08:40
  
  Aldi enlists Team GB triathlon winners for summer campaign
  Aldi has unveiled its summer campaign featuring Team GB brothers Alistair and Jonny Brownlee displaying their competitive spirit in a series of shopping challenges.
  The brothers, who won gold and silver in the mens triathlon at the Rio Olympics, are seen trying to beat the other on price – one shopping in Aldi and the other at one of the big four supermarkets. The winner of each round is then shown cooking a BBQ or preparing a
  
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• How smart tech is injecting new life into healthcare

  12-06-2017 08:36
  
  The AdhereTech bottle which flashes to inform the user they have made a mistake with their medicationGiving consumers control back over their health is the mission of a new wave of startups, who are using smart technology to disrupt the healthcare industry and drive better health.
  While helping consumers is the central goal, the disruptors are also working to free up time for doctors and implement efficiencies across the healthcare system.
  A notable example is New York-based AdhereTech, on
  
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• The secrets of achieving cult status

  12-06-2017 08:30
  
  The Grenson x Persephone women’s collectionCult status is not something that can be manufactured. It grows organically, often taking years to achieve.
  Sometimes built around an iconic product or style, cult status comes when a brand resonates with a passionate community of fans. Above all, cult status with real staying power is achieved by brands who are original in their approach and unafraid to do things differently.
  This is the attitude taken by British footwear brand Grenson. “O
  
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• Trump brand takes a hit

  12-06-2017 02:00
  
  NEW YORK: Almost 40% of consumers agree that perceptions of the Trump brand have been unfavourably impacted by President Donald Trump's "views and actions", a study has reported.The 4A's (American Association of Advertising Agencies) and SSRS, the...
  
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• Marketers absorb shock of UK election result

  12-06-2017 02:00
  
  LONDON: The UK has been left with a hung parliament after Prime Minister Theresa May failed to secure the landslide she gambled on, which has prompted leading marketers to renew calls for the industry's interests to be considered in the uncertain...
  
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• Facebook issues tips for effective video ads

  12-06-2017 02:00
  
  SAN FRANCISCO: Facebook is urging marketers to rethink how they go about creating and measuring mobile video ads because consumers only watch ads that grab their attention, reward their time and are immediately relevant.According to the social...
  
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• China will have 86m VR headsets by 2021

  12-06-2017 02:00
  
  HONG KONG: Demand in China for virtual reality (VR) headsets is forecast to reach 85.9m units by 2021, according to a new report that expects the development to trigger strong growth in other areas of the entertainment and media sector.By...
  
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• Brands must embrace the concept of motion

  12-06-2017 02:00
  
  GLOBAL: Traditional brand positioning, which assumes a static view of consumer perceptions, is a "flawed construct" and brands should recognise instead that today's business environment requires an understanding of the concept of motion.That is...
  
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• Bad content is eroding trust in the internet

  12-06-2017 02:00
  
  WASHINGTON DC: Three-quarters (75%) of Americans expect digital platforms, such as Google, Facebook and Twitter, to do more to keep the internet safe and trustworthy, a new survey has revealed.And exactly the same proportion of consumers regard...
  
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• Aussies rush to adopt messaging apps

  12-06-2017 02:00
  
  SYDNEY: An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed.An online poll of 2,539...
  
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