Sales & Marketing news

• International round-up: Google and Facebook’s digital dominance, HP fights against hiring bias

  27-04-2017 16:04
  
  Google and Facebook take almost all revenue growth for digital advertising
  Google and Facebook together took 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser.
  In a note to clients seen by Business Insider, Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry&rsquo
  
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• Marketoonist on upselling and customer experience

  27-04-2017 15:10
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on upselling and customer experience appeared first on Marketing Week.
  
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• Brand of the Year Pret A Manger serves up record results

  27-04-2017 15:00
  
  Pret A Manger hailed elements of its marketing mix for helping it post record results in 2016.
  The sandwich marketer says sales from stores open for a year or more increased 4.8% last year. Total sales including income from the 50 new stores opened last year increased 15% to  £776m.
  Innovation in both product and formats was credited for driving the increase. Pret says its new soup ranges led to a 16% increase in soup sales and its two Little Veggie stores, the first of which was open
  
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• Aviva and Tesco issue ‘call to arms’ to do more for mums

  27-04-2017 14:09
  
  Removing complexity to enhance simplicity and speed is essential if Aviva is to build greater affinity with mums, according to brand communications and marketing director Pete Markey.
  Reacting to news that the insurance and pensions provider hadn’t made the cut in Mumsnet and Saatchi & Saatchi’s list of the top 10 highly effective brands mums love, Markey admitted that both his company – and sector – could do more.
  Revealed yesterday (26 April) at
  
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• Join The Marketing Academy at its annual showcase lecture

  27-04-2017 13:45
  
  The Marketing Academy is offering Marketing Week readers free tickets to its annual showcase lecture, offering the opportunity to hear from its Scholarship class of 2016 and celebrate their graduation.
  Taking place on 9 May at the British Film Institute on the Southbank in London, the event will offer the chance to hear from the combined wisdom of 100 marketers – 30 of the industry’s future leaders as well as their mentors and coaches, Fellows of the Academy and previous alumni. It w
  
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• Join The Marketing Academy as its annual showcase lecture

  27-04-2017 13:45
  
  The Marketing Academy is offering Marketing Week readers free tickets to its annual showcase lecture, offering the opportunity to hear from its Scholarship class of 2016 and celebrate their graduation.
  Taking place on 9 May at the British Film Institute on the Southbank in London, the event will offer the chance to hear from the combined wisdom of 100 marketers – 30 of the industry’s future leaders as well as their mentors and coaches, Fellows of the Academy and previous alumni. It w
  
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• ‘You can’t communicate yourself out of shit’ warns McDonald’s marketing VP

  27-04-2017 11:50
  
  While it’s important to keep customers informed, McDonald’s vice-president of marketing Emily Somers believes in times of difficulty brands must make any necessary changes to their business before trying to communicate with consumers.
  “Act first and then talk about it. You can’t communicate yourself out of shit,” she said at Mumsnet’s Mumstock conference yesterday (26 April).
  Somers believes McDonald’s became the “poster child for everyth
  
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• Canada's housing watchdog warns of 'problematic conditions'

  27-04-2017 04:04 via feedproxy.google.com
  
  Canada's housing watchdog maintained its view that there is "strong evidence of problematic conditions" in the market that some economists have classified as being in a bubble. 
  The market is characterized by imbalances, defined as when demand and prices are far from their historical averages, Canada Mortgage and Housing Corporation said in second-quarter report. 
  "While the overall assessment of problematic conditions remains strong for Canada, overvaluation has been do
  
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• Trump is reportedly considering pulling out of NAFTA — here's where Mexico could get hit

  27-04-2017 02:59 via feedproxy.google.com
  
  The Trump administration is considering an executive order on withdrawing the US from NAFTA, Politico reported on Wednesday citing two White House officials.
  A draft order, written by Peter Navarro, the head of Trump's National Trade Council, in close cooperation with White House chief strategist Steve Bannon, has been submitted for the final stages of review and could be released late this week or early next week, according to Politico.
  The contents of the draft executive order
  
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• Amazon's new Echo camera is weird and a little creepy — but it hints at Amazon's master plan to rule tech (AMZN)

  27-04-2017 02:15 via feedproxy.google.com
  Today, Amazon unveiled the Echo Look — a $199 voice-controlled camera designed for the fashion-forward. The sleek device listens for your command and quickly takes photos and videos of the outfit you're wearing. It'll even use AI to judge your outfit. 
  In a lot of ways, it's at least a little creepy. You're basically paying Amazon for a microphone and camera to put in your bedroom. And Amazon confirms that the photos are stored on its computers indefinitely, until you manual
  
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• Year of mobile finally arrives

  27-04-2017 02:00
  
  NEW YORK: Mobile claimed more than half of digital advertising expenditure in the US last year, according to new figures from the Interactive Advertising Bureau (IAB).Research by the trade body, conducted in partnership with auditing and...
  
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• Video ad viewability outperforms display for first time

  27-04-2017 02:00
  
  SYDNEY: Video advertising viewability has, for the first time, overtaken display advertising in Australia, new figures show, but the industry is still a long way from solving the problem.The IAS Media Quality Report presented year-end figures for...
  
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• Toyota wins WARC Innovation Awards 2017

  27-04-2017 02:00
  
  GLOBAL: An innovation for the LandCruiser 4x4 vehicle by Toyota, the Japanese car manufacturer, bringing emergency communications to the Australian outback, has won the Grand Prix in the 2017 WARC Innovation Awards.Huge swathes of the Australian...
  
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• Microsoft's digital pre-testing formula

  27-04-2017 02:00
  
  NEW YORK: Microsoft, the technology giant, is tapping a bespoke digital pre-testing tool which helps ensure its advertising on this channel engages consumers and improves over time.Josh Billig, from Microsoft's Consumer Advertising Research...
  
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• Measurement concerns fail to slow online ad spending

  27-04-2017 02:00
  
  TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.A study undertaken by the World...
  
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• John Lewis hits mobile tipping point

  27-04-2017 02:00
  
  LONDON: John Lewis has become feted for its Christmas advertising campaigns but the retailer has also observed that the festive period signals longer term shifts in behaviour, including increased use of smartphones for shopping online.Tom Rooney,...
  
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• GST changes likely to boost Indian adspend

  27-04-2017 02:00
  
  NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.According to research by the Kotak Mutual Trust, companies are...
  
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• Consumers fear brands put their personal data at risk

  27-04-2017 02:00
  
  MOUNTAIN VIEW, CALIF: Brands risk endangering reputation and consumer trust if they fail to adopt stronger methods to protect consumer identities, as two thirds of UK and US consumers are concerned about how brands use their personal data, a new...
  
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• The government shutdown could come down to a key piece of Obamacare

  27-04-2017 01:50 via feedproxy.google.com
  
  With a little more than 48 hours to go until the bill funding the federal government expires, lawmakers are scrambling to come up with a plan to prevent a partial shutdown of the federal government.
  The spending bill, however, will likely be a source of horse-trading as Democrats and Republicans attempt to fit in their own political goals in the package.
  One of the biggest desires of Democrats was to include funding for a key part of Obamacare, called cost-sharing reduction (CSR) payme
  
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• Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

  27-04-2017 01:01
  
  Two-thirds of advertisers are committed to increasing online ad spend, despite the fact there are growing concerns around viewability, fraud and basic metrics.
  The research from the World Federation of Advertisers (WFA) and Ebiquity, a marketing analytics specialist, is based on responses from more than 50 global advertisers with an annual advertising spend of more than $80bn.
  It found the majority of the world’s largest advertisers are planning to increase investment in online
  
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• Here are the tax breaks Trump's plan would eliminate

  27-04-2017 00:02 via feedproxy.google.com
  
  Part of President Donald Trump's tax reform outline released on Wednesday would do away with itemized deductions on individuals' tax returns except for the mortgage and charitable giving deductions.
  Here's a rundown of the itemized deductions this plan would cut:
  Deductible state and local taxes: Currently, individuals are allowed to deduct their state and local taxes from their federal tax payments. This includes:
  Personal property taxes: Allows deductions of state and local taxes on
  
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